Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America (Adweek Books)

Book Description

The fascinating story of Volkswagen's raging success and near collapse in America

After a wild ride of ups and downs for almost three decades, Volkswagen has regained its stature as one of America's most beloved auto makers. In Getting the Bugs Out, journalist and auto industry expert David Kiley tells the complete story of the rise, fall, and comeback of Volkswagen. Kiley traces the company's rise from Ferdinand Porsche's original design for the Beetle, through the Nazi era, and up to the Beetle's ascendancy during the flower-power 1960s. He explores the reasons for VW's downward spiral through the 1970s and 1980s, including the devastating management blunders that led to such failed efforts as the Rabbit, Dasher, Thing, and Scirocco, and equally catastrophic marketing initiatives, culminating in the notorious "Fahrfegnugen" series of ads. Finally, drawing upon his unique access to company insiders, Kiley tells the story of how Volkswagen achieved its phenomenal comeback beginning in the late 1990s through a combination of visionary management, cutting-edge product development, and brilliant marketing and advertising strategies.

David Kiley (Anne Arbor, MI), the Detroit Bureau Chief at USA Today, is a journalist with fifteen years of experience, ten of which have been devoted to covering the auto industry. He has written extensively for Adweek and Brandweek magazines.

Customer Reviews:

As a VW owner, this is a great insight ito the company.......2003-05-09

I'm a die hard VW loyalist now. So when I saw this book I had to see what it was all about. Incredible story! Very well written!

It was incredible to read about all the things that went on within and without the company, it helps to understand the car a lot better :) If you're at all interested in VW's or car company history in general, this is a must read.

A great read. As a VW driver it's great to learn the history.......2002-11-21

I'm an avid VW driver, and when I saw this book I had to read it. It's great! The VW story is incredible, I never would have guessed that there was so much interesting history there.

The references to the advertising brought back some good memories. I remember each ad and how great they were.

A dfinite must read!

So now we know...........2002-05-31

Geez, the management folks at VW are a bunch of arrogant bastards - much like the folks at Ford, GM and Daimler Chrysler. This book is a great history and a really interesting and enjoyable read.

A Fascinating and Interesting Read.......2002-05-10

This is a top of the line book. It takes the reader through the history of Volkswagon in America. It speaks of the successes and failures and takes the reader behind the scenes to see how the company was/is run. Due to the history of Volkswagon, the book is entertaining and hard to put down. Kiley does a wonderful job of telling the facts in an interesting way. At times though, it does focus a lot on advertising which is both interesting and tedious. Although it can be hard to keep all the dates and people straight throughout the book, the experience of reading the book is fantastic. This is a great book for those who know a lot about cars and for those who are just merely curious.

A Fascinating and Interesting Read.......2002-05-10

Getting the Bugs Out - The Rise, Fall, and Comeback of Volkswagen in America

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Getting the Bugs Out - The Rise, Fall, and Comeback of Volkswagen in America
David Kiley
Manufacturer: Wiley, London
ProductGroup: Book
Binding: Hardcover
ASIN: B000VZOPC8

Book Description

The first four papers in this volume address benefit system policy matters, and the last ten papers address the pricing, regulation, and potential insolvency of workers' compensation insurance.
Within each general area, the papers are arranged in such a way that the first papers address broad issues of workers' compensation benefits and prices; the later papers address issues which are more specific in nature. The first four papers address:

the determinants of the level of workers' compensation benefit level;
the determinants of the shape and location of a loss distribution; and
the factors that affect the propensity of temporary total disabilities to become permanent disabilities.

The ten papers which concern workers' compensation insurance pricing address:

explaining the flow of capital to the property-casualty insurers over the underwriting cycle;
the determinants of self insurance;
models for pricing insurance products;
predicting insurer insolvencies;
explaining differences in loss experience across firms in the same industry;
the incentives of an experience rating program on small employers;
the effectiveness of loss control activities on insurance prices, and
the effect that third-party actions brought by injured workers against product manufacturers might have on workplace safety.

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North American Apples : Varieties, Rootstocks, Outlook
R.F. et al CARLSON
Manufacturer: Michigan State University Press
ProductGroup: Book
Binding: Hardcover
ASIN: B000GLH8QW

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North American Apples: Varieties, Rootstocks, Outlook

Manufacturer: Michigan State University Press
ProductGroup: Book
Binding: Hardcover
ASIN: B000FETD0Y

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North American Apples: Varieties, Rootstocks, Outlook
Robert F. Carlson
Manufacturer: Michigan State University Press
ProductGroup: Book
Binding: Paperback

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Book Description

This book is a broad survey covering the fundamental concepts and current state of research in biomembranes. It is intended as a text suitable for graduate level courses or as a reference work for individuals who are either already involved in membrane research or are interested in entering the field. Portions of the text in addition contain information which is particularly valuable to students engaged in laboratory research on biomembranes, e.g., discussions of experimental techniques, chemical structures, tabulated data, and numerous references to facilitate using the literature. Those parts of the text relating to transport proteins and receptors are unique in their perspective and breadth of coverage. In addition, the chapters on membrane enzymology and on small molecule interactions contain information difficult to find elsewhere. A conscious attempt has been made to tie together numerous areas into an overall perspective on the current state of affairs.

Biomembrane Structure and Function (Topics in Molecular & Structural Biology)

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Biomembrane Structure and Function (Topics in Molecular & Structural Biology)

Manufacturer: Palgrave Macmillan
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Biomembrane Structures (Biomedical and Health Research)

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Dennis Chapman , and P. I. Haris
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Book Description

Biological membranes play a significant role in a range of biological processes such as ion-transport and signal transduction. Over the years much effort has been devoted towards developing an understanding of biomembrane structure. The study of this subject is now reaching an important stage. This is because at last the full three-dimensional structure of certain membrane proteins is beginning to be resolved. In the past three-dimensional structures of membrane proteins were difficult to obtain as only two dimensional crystals were available. In recent years satisfactory crystals have been obtained and X-ray diffraction techniques have been applied. This has led to the three dimensional structures of the photosynthetic reaction centres, porins and more recently the structure of cytochrome oxidase. Of course not all membrane proteins are readily crystallisable and some are not even available in sufficient quantities to obtain the necessary crystals or to carry out biophysical experiments. In some cases e.g. the voltage-gated potassium ion channel membrane proteins their structure has been proposed mainly on the basis of molecular biology methods. This has prompted the search for alternative approaches for characterising biomembrane structure. Molecular biological studies are providing a wealth of information on a number of different membrane proteins. Combining the information derived from such studies with molecular modelling is becoming extremely useful for relating structure to function. Development of other approaches include synthesis and structure- function analysis of peptides corresponding to functionally important domains of membrane proteins. This book presents a series of Chapters discussing how a combination of molecular biological, biophysical and theoretical (molecular modelling) techniques are helping us to obtain a much clearer picture of biomembrane structure. After an introductory Chapter on the Principles of membrane Protein Structure, the book is divided into two sections; one dealing with crystallographic approaches and the other non-crystallographic approaches such as NMR, AFM, SPR and FTIR spectroscopy. Chapters dealing with the recently solved crystal structure of cytochrome oxidase and bacteriorhodopsin are presented. The book contains contributions from leading membrane scientists describing their latest studies. It provides an up to date coverage of the developments in the field of biomembranes with particular emphasis on membrane proteins.

Biomembranes, Part O: Protons and Water: Structure and Translocation, Volume 127: Volume 127: Biomembranes Part O (Methods in Enzymology)

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Biomembranes, Part O: Protons and Water: Structure and Translocation, Volume 127: Volume 127: Biomembranes Part O (Methods in Enzymology)

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The critically acclaimed laboratory standard, Methods in Enzymology, is one of the most highly respected publications in the field of biochemistry. Since 1955, each volume has been eagerly awaited, frequently consulted, and praised by researchers and reviewers alike. The series contains much material still relevant today - truly an essential publication for researchers in all fields of life sciences.

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Based on the interactive program Interquanta, Quantum Mechanics on the Macintosh, uses extensive 3-D graph- ics to guide the student through computer experiments in the quantum mechanics of free particle motion, bound states and scattering, tunneling, two-particle interactions, and more. It also includes a section on special functions of mathematical physics. With more than 200 problems, the text and programs provide students with practical experiences in using such hard-to-visualize concepts as complex amplitudes, eigenvalues, and scattering cross sections. The diskettes included with the book provide two versions of the programs, one for use in computers with a mathematical coprocessor, the other optimized for machines without a coprocessor.

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Book Description

The setting is the Midwest of the United States during World War II and deals with the problems and joys of basically four rural families.

A heart wrenching story of four families and the devastation they face as their boys are killed or wounded in battle.

Their dedication to providing food and supplies for the troops and the nation.

Their tolerance of shortages and rationing and then finding substitutes for them.

Their indomitable patriotism.

All come alive in this book.

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The setting is the Midwest of the United States during World War II and deals with the problems and joys of basically four rural families.

A heart wrenching story of four families and the devastation they face as their boys are killed or wounded in battle.

Their dedication to providing food and supplies for the troops and the nation.

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All come alive in this book.

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