It's When You Sell That Counts: A Must-Have Book for Anyone Who Owns Stocks

It's When You Sell That Counts: A Must-Have Book for Anyone Who Owns Stocks
Average customer rating:

Defensive trading techniques. Not for investors.

Selling Advice for Investors

Quite a good book..

Buy and Sell NOT Buy and Hold

Must Own and Use

It's When You Sell That Counts: A Must-Have Book for Anyone Who Owns Stocks
Donald L. Cassidy
Manufacturer: Probus Pub Co
ProductGroup: Book
Binding: Hardcover

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ASIN: 1557385947

Book Description

More than 20,000 investors cashed in on the strategic sales secrets found in the first edition of this expert stock guide. Now, with the stock market at all time highs, even more readers are eager to identify the most opportune time to liquidate their stock positions and steer their investing decisions safely and profitably through a volatile stockmarket.

An investor's success depends far more on when they sell a stock than on when they purchase it. And yet, most investors have a tendency to hold on to a stock far longer than is profitable. Brokers, too, have their own hesitations about advising clients to sell. The inescapable conclusion is that investors need help knowing when to cash in whether they are individual investors, stockbrokers, or money managers. It's When You Sell That Counts helps investors identify and overcome their resistance to selling stock and shows them how to earn the maximum profit through strategic selling. It also provides investors with practical advice on how to sell successfully in changing market conditions including a checklist to help investors decide if they should sell or hold in adverse markets.

It's When You Sell That Counts reveals for the first time:

The hidden reasons we resist selling
Survival tactics for individuals in the market jungle
The ways investors rationalize their inaction
The most powerful hold/sell test

Customer Reviews:

Defensive trading techniques. Not for investors........2004-01-30

This book has 2 problems, which account for my low rating:

1. This book is focused only on "trading" and not investing. In other words, it seeks to maximize short term profits, and does not deal with the investor who is willing to take risks and ride out adversity and selling opportunities for a profit in the long term. Unfortunately, this orientation is not explained in the book description, and is only stated as a "by the way" on page 87. I probably would not have bought it if I had known this. For the investor, this book is of very limited value. It is hard for me to judge the value to traders, since I am not very knowledgable on the subject.

2. The bulk of this book is explanation of technical sell indicators. There is no attempt to connect between them, merely to catalog all the various "sell" signs. The fact that many of the indicators may contradict themselves with an individual stock is not dealt with.

On the positive side, the first part of the book lays out a laundry list of reasons why there is a bias against selling, ranging from the nature of the brokerage industry to behavioral economics. I found this part of the book very interesting and fresh, and it provided useful food for thought about my own patterns of selling. If you can find the book cheaply, it is worth the price for the first section alone, even if you are an investor and not a trader.

Selling Advice for Investors.......2002-10-22

Cassidy does a good job informing investors that there is more to investing than simply buying stock and then forgetting you own it. The selling decision is a vital part of the investment process for all successful investors. The author discusses reasons why investors fail to sell intelligently and guides them to making better decisions. Once the decision to sell has been made, I recommend investors consider using call options to sell the stock at a price above the current price. To learn how to accomplish this with options, read THE SHORT BOOK ON OPTIONS.

Quite a good book.........2002-10-11

I purchased this book based on the rave reviews on Amazon.
In general it is well written. In my opinion it is one of the first books a retail investor has to read when dealing with a broker. On the other hand, if I were a broker, I would buy it for my clients.

The comparison to the similarly titled book by Justin Mamis, in my opinion, is simply a coincidence. They are totally different books directed at different audience. I would put Mr. Mamis' book in the same category as the book by 'Tape Reading and Market Tactics' by Humphrey Neill.

Final thought.. if you buy this book (as a new investor) and find that the information is overwhelming. It is time to find a good money manager to do that on your behalf (check the Market Wizard books by Schwager). Investing is a costly game ..

Buy and Sell NOT Buy and Hold.......2002-05-06

If you are one of millions of investors who lost a significant amount of wealth since 2000, you should read this book so it doesn't happen again.

Buying a stock or fund is relatively easy. There are legions of "experts" who will tell you what to buy. But buying is only half of the story. Selling, most experienced traders would argue, is more important. Selling preserves capital, reduces risks, and retains profits. Yet, it is very rare to find someone who will recommend when to sell an investment. The fact that Cassidy's book is one of the very few that addresses selling a stock makes it unique.

Cassidy addresses the common objections to the "buy and sell", as opposed to the "buy and hold" approach to stock investing, and also provides some guidelines on when to close out a trade.
If you decide to invest in individual stocks, you MUST read this book. Buy and Hold is for index funds. The buy and sell approach is a MUST for individual stocks. If you doubt that, think of Enron.

Must Own and Use.......2002-01-21

It is one of those things that most of us never thought about in the 90s, SELLING. The author does a very good job of describing the psychological roadblocks to selling. Additionally, he gives you a good technical and fundamental set of rules to follow on holding vs. selling stocks. There are two books that I would recommend on selling, this and "When to Sell" by Justin Mamis.

It's Not What Stocks You Buy, It's When You Sell That Counts

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It's Not What Stocks You Buy, It's When You Sell That Counts
Donald L. Caddisy , Donald L. Cassidy , and Donald Cassidy
Manufacturer: Probus Publishing Co.
ProductGroup: Book
Binding: Hardcover

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ASIN: 155738178X

It's When You Sell That Counts : It's not What Stocks You Buy

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It's When You Sell That Counts : It's not What Stocks You Buy
Donald L. Cassidy
Manufacturer: Vision Books Pvt. Ltd.
ProductGroup: Book
Binding: Paperback
ASIN: 8170941245

It's When You Sell That Counts: A Must-Have Book for Anyone Who Owns Stocks

Average customer rating:

It's When You Sell That Counts: A Must-Have Book for Anyone Who Owns Stocks
Donald L. Cassidy
Manufacturer: Probus Pub Co
ProductGroup: Book
Binding: Paperback
ASIN: B000K3V57Y

It's When You Sell That Counts, Revised Edition

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Donald L. Cassidy
Manufacturer: McGraw-Hill Trade
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