Getting to Yes: How to Negotiate Agreement Without Giving In

Amazon.com Audiobook Review

We're constantly negotiating in our lives, whether it's convincing the kids to do their homework or settling million-dollar lawsuits. For those who need help winning these battles, Roger Fisher has developed a simple and straightforward five-step system for how to behave in negotiations. Narrated soothingly by NPR announcer Bob Edwards, Fisher adds the meaty portions of the material with a sense of playfulness. The blend of voices makes this tape easy to listen to, especially the real-life negotiating scenarios, in which negotiating examples are given. This is a must-have tape for every businessperson's car. (Running time: one hour, one cassette) --Sharon Griggins

Book Description

Getting to Yes is a straightorward, universally applicable method for negotiating personal and professional disputes without getting taken -- and without getting angry.

It offers a concise, step-by-step, proven strategy for coming to mutually acceptable agreements in every sort of conflict -- whether it involves parents and children, neighbors, bosses and employees, customers or corporations, tenants or diplomats. Based on the work of Harvard Negotiation Project, a group that deal continually with all levels of negotiations and conflict resolutions from domestic to business to international, Getting to Yes tells you how to:

Separate the people from the problem
Focus on interests, not positions
Work together to create opinions that will satisfy both parties
negotiate successfully with people who are more powerful, refuse to play by the rules, or resort to "dirty tricks"

Customer Reviews:

Okay.......2007-09-30

I was better off buying the book from the regualr store. The book cost me more due to S/H.

A positive-sum game.......2007-09-02

Despite the common perception, negotiation is not about winning, it's about coming up with a resolution which benefits both sides. In order to develop such an agreement you have to be willing to listen, and to understand the opposing side on both the personal and business levels. 'Getting to Yes' teaches us how to develop these skills. From personal issues, to tactics, to psychological tricks, to best alternative (BATNA) analysis, Roger Fisher covers a lot of ground in this classic. The book is short and to the point, and serves as a great launchpad for further research in the area.

The Godfather of all Negotiation.......2007-08-27

I have purchased the unabridged audio versions to save time. Harvard developed principled negotiation which causes an unsurpassable system for negotiation. This is the book everyone should read if there's only one book in the world on negotiation! Nearly one hundred raving five star reviews from readers, lawyers, business people, professionals, students, teachers, and negotiators can't be wrong.

Yes, this is a "must read".......2007-08-19

Reviewing a book 15 years after its publication might seem a bit pointless. But that depends on the book. In this case, we're talking about a book that has near cult status in the business community.

Over the past 15 years, this book has been referred to and revered in thousands--if not millions--of articles, seminars, college course, and training programs. In fact, as of the date of this review over 100 published books cite Getting to Yes.

If you're in business and haven't read this book, you are operating with less than full power. But the book has value well beyond the business world. If you've ever had a disagreement end in a way that left you or the other party feeling cheated or manipulated, that ending probably came about because you were either bargaining about position or confusing the people with the problem. Either strategy guarantees at least one loser. Unfortunately, most disagreements follow one or both of these losing strategies.

With discipline and practice, you can apply the knowledge in this book so that you:

* Preserve relationships without giving in (go along to get along).
* Can satisfy the interests of both parties.
* Ensure both parties are motivated to uphold their end of the bargain.
* Feel good about the agreement reached and the people who reached it.

The strategies have nothing to do with tricking other people or playing games. The strategies have everything to do with respecting other people and refusing to play games.

In the publishing world, "thud factor" is a major consideration. Many readers expect filler, in the form of anecdotes and stories (as if they want the author to assume they are too daft to understand assertions made directly in plain English). Getting to Yes is 200 pages long, with the last 50 pages or so being basically a review and a "Cliff Notes" of the first 150. So, you have the book followed by a summary of the book. What you don't have is 150 pages stretched to 300 pages with stories that a busy executive would rather skip.

The concise writing is a huge plus to many people, but some reviewers see it as a minus. So, you may also read reviews saying that other books are "better" because they are thicker.

I have two proposed solutions to that:

1. Read the first 150 pages of Getting to Yes twice. This will equal 300 pages.
2. Read the book, then practice it. Take 150 pages of notes regarding your experiences. You now have the stories and filler you wanted.

The authors wrote this book not to entertain, but to educate. It gets to the point. There is no obfuscation, meandering, or distraction. That same communication style is required in a negotiation. The occasional anecdote may be helpful, but to lead a negotiation to a successful conclusion you must focus on the real issues. That is what this book does. And that's why it's a classic in the classroom and in the boardroom, and in executive suites and staterooms throughout the world.

Be sure to read Getting Past No and The Power of a Positive No, as well.

Read This Book First.......2007-08-14

Whatever you do in life this book should be your second bible! It is a short easy read, and will help you deal with every person-to-person interaction in your life. That includes your family life, your social life, and your working life. I am a professional negotiator who has read many other books (some very good and some not so good), and also walked-the-walk in real-life. I keep a copy of this on my night table and still glance through it regularly.

Getting to Yes: How to Negotiate Agreement Without Giving In

Average customer rating:

Getting to Yes: How to Negotiate Agreement Without Giving In

Manufacturer: Nightingale Conant
ProductGroup: Book
Binding: Audio Cassette
ASIN: B000G1D7H6

Getting to Yes - How to Negotiate Agreement Without Giving In (Get the Tools to Bargain with Even the Toughest Negotiator) (6-cassette Set)

Average customer rating:

Getting to Yes - How to Negotiate Agreement Without Giving In (Get the Tools to Bargain with Even the Toughest Negotiator) (6-cassette Set)
Roger Fisher , William Ury , and Harvard Negotiation Project
Manufacturer: Simon and Schuster Audio Publishing
ProductGroup: Book
Binding: Audio Cassette
ASIN: B000W2R0AE

Product Description

This program is not about negotiations with winners or losers. It's about getting what you deserve, in a fair, straightforward manner. Never again will you feel uncertain because, after hearing these six tapes, you will have the tools to bargain with even the toughest of negotiators. This cassette series offers a practical, ethical way to resolve disputes of all kinds. When you finish, you will know how to develop your "walkaway" alternative, one crucial step in Getting To Yes. You'll know what to look for when things go wrong, what to do when the pressure builds, and how to create an atmosphere conducive to a good negotiation. Best of all, this method works when confronted by any type of negotiation. And it's the one strategy that is reciprocal - if the other side learns it, negotiating becomes easier for both of you. CONTENTS: 1) Positions vs. Principles 2) Separate The People From The Problem 3) Interests vs. Positions 4) Creating Options For Mutual Gain 5) Objective Criteria and Negotiating Alternatives 6) Coping With Tough Negotiators

Book Description

This is a third edition of Meeting Customer Needs, a diploma level book in the Chartered Management of Institute series. This particular title meets the specific requirements of those taking the Unit DM45 entitled Customer Focus, Marketing and Planning.

A new website available for use with the text to provide revision notes and lecturers' notes. This book is ideal for managers seeking to establish or improve customer service and customer focus standards. It includes action plans, sample communications and checklists for managers to adapt for their own purposes. Real examples and new case studies are used throughout to illustrate points in a practical context.

* Tools and technology have improved dramatically since the last edition and this book brings the reader up-to-date
* Expectations and the knowledge of customers has also changed since the last edition and the new edition shows how to accommodate this
* Competition has improved and standards are higher and this new edition illustrates how to meet this challenge and how to meet customers' demands.

Improving Business Reporting-A Customer Focus: Meeting the Information Needs of Investors and Creditors : A Comprehensive Report

Average customer rating:

Improving Business Reporting-A Customer Focus: Meeting the Information Needs of Investors and Creditors : A Comprehensive Report
American Institute Of Certified Public A
Manufacturer: American Institute of Certified Public Accoun
ProductGroup: Book
Binding: Paperback

Corporate Finance | Finance | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Key Account Selling: Opening Doors - Selling by Meeting the Customer's Needs

Average customer rating:

Key Account Selling: Opening Doors - Selling by Meeting the Customer's Needs
Timothy E. Fara
Manufacturer: 1st Books Library
ProductGroup: Book
Binding: Paperback

Beyond employee recruitment and retention: successfully anticipating and meeting your customers' needs requires empowering your employees to serve as change ... An article from: Wood & Wood Products

Average customer rating:

Beyond employee recruitment and retention: successfully anticipating and meeting your customers' needs requires empowering your employees to serve as change ... An article from: Wood & Wood Products
Tom Dossenbach
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Wood & Wood Products, published by Thomson Gale on April 1, 2007. The length of the article is 1600 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Beyond employee recruitment and retention: successfully anticipating and meeting your customers' needs requires empowering your employees to serve as change agents--problem solvers--with a finger on the pulse of this ever-changing industry.(MANAGEMENT MATTERS)
Author: Tom Dossenbach
Publication: Wood & Wood Products (Magazine/Journal)
Date: April 1, 2007
Publisher: Thomson Gale
Volume: 112 Issue: 5 Page: 33(3)

Distributed by Thomson Gale

Business reporting: meeting customers' needs.: An article from: The National Public Accountant

Average customer rating:

Business reporting: meeting customers' needs.: An article from: The National Public Accountant
James H. Thompson
Manufacturer: National Society of Public Accountants
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from The National Public Accountant, published by National Society of Public Accountants on November 1, 1995. The length of the article is 3322 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The American Institute of Certified Public Accountants has released a new report on ways to improve the quality of business reports. It suggests four changes to improve financial statements and the types of information used in business reporting as well as lead to greater auditor participation. It also called for changes in the areas of international accounting standards, disclosure of financial information and business reporting paradigms.

Citation Details
Title: Business reporting: meeting customers' needs.
Author: James H. Thompson
Publication: The National Public Accountant (Magazine/Journal)
Date: November 1, 1995
Publisher: National Society of Public Accountants
Volume: v40 Issue: n11 Page: p20(5)

Distributed by Thomson Gale

Deployment of e-commerce: Meeting the needs of the cyberconsumer. (Special Focus on E-Business Strategies).(electronic commerce, analysis): An article from: CMA Management

Average customer rating:

Deployment of e-commerce: Meeting the needs of the cyberconsumer. (Special Focus on E-Business Strategies).(electronic commerce, analysis): An article from: CMA Management
Hugues Boisvert , and Lucie Begin
Manufacturer: Society of Management Accountants of Canada
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

General | Computers & Internet | Subjects | Books

Book Description

This digital document is an article from CMA Management, published by Society of Management Accountants of Canada on April 1, 2002. The length of the article is 1989 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Deployment of e-commerce: Meeting the needs of the cyberconsumer. (Special Focus on E-Business Strategies).(electronic commerce, analysis)
Author: Hugues Boisvert
Publication: CMA Management (Magazine/Journal)
Date: April 1, 2002
Publisher: Society of Management Accountants of Canada
Volume: 76 Issue: 2 Page: 26(4)

Distributed by Thomson Gale

The emerging Hispanic market: meeting the unique needs of this customer segment.(Cover story): An article from: Hardware Retailing

Average customer rating:

The emerging Hispanic market: meeting the unique needs of this customer segment.(Cover story): An article from: Hardware Retailing
Luke Dunscombe
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Hardware Retailing, published by Thomson Gale on July 1, 2007. The length of the article is 3268 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: The emerging Hispanic market: meeting the unique needs of this customer segment.(Cover story)
Author: Luke Dunscombe
Publication: Hardware Retailing (Magazine/Journal)
Date: July 1, 2007
Publisher: Thomson Gale
Volume: 193 Issue: 1 Page: 26(6)

Article Type: Cover story

Distributed by Thomson Gale

How to run a great user conference. (Tutorial): An article from: Soft-Letter

Average customer rating:

How to run a great user conference. (Tutorial): An article from: Soft-Letter

Manufacturer: Soft-letter
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Soft-Letter, published by Soft-letter on December 19, 1994. The length of the article is 466 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: How to run a great user conference. (Tutorial)
Publication: Soft-Letter (Newsletter)
Date: December 19, 1994
Publisher: Soft-letter
Volume: v11 Issue: n14 Page: p5(2)

Article Type: Tutorial

Distributed by Thomson Gale

Information Technology: DOD Needs to Ensure That Navy Marine Corps Intranet Program Is Meeting Goals and Satisfying Customers.: An article from: General Accounting Office Reports & Testimony

Average customer rating:

Information Technology: DOD Needs to Ensure That Navy Marine Corps Intranet Program Is Meeting Goals and Satisfying Customers.: An article from: General Accounting Office Reports & Testimony
Gale Reference Team
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital

Intranets & Extranets | Networking | Computers & Internet | Subjects | Books

Book Description

This digital document is an article from General Accounting Office Reports & Testimony, published by Thomson Gale on January 1, 2007. The length of the article is 609 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Information Technology: DOD Needs to Ensure That Navy Marine Corps Intranet Program Is Meeting Goals and Satisfying Customers.
Author: Gale Reference Team
Publication: General Accounting Office Reports & Testimony (Report)
Date: January 1, 2007
Publisher: Thomson Gale
Volume: 2007 Issue: 1 Page: NA

Distributed by Thomson Gale

Average customer rating:

Loyalty is at the center of Presstek's philosophy: firm stresses dedication to meeting customer needs, commitment to employees and community.(NOT YOUR ... article from: New Hampshire Business Review
Tracie Stone
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Book Description

This digital document is an article from New Hampshire Business Review, published by Thomson Gale on September 1, 2006. The length of the article is 904 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Loyalty is at the center of Presstek's philosophy: firm stresses dedication to meeting customer needs, commitment to employees and community.(NOT YOUR TYPICAL BUSINESS)
Author: Tracie Stone
Publication: New Hampshire Business Review (Magazine/Journal)
Date: September 1, 2006
Publisher: Thomson Gale
Volume: 28 Issue: 19 Page: 16(1)

Distributed by Thomson Gale

Book Description

Can Japan's beef industry survive into the next century? Per capita consumption of beef and veal has increased in Japan by more than fivefold in the period 1960 to 1990, and is still increasing. Imports have grown and a central issue is the extent to which Japan's domestic beef industry can meet projected demand and compete with foreign-produced beef. This book begins with an overview of agriculture in Japan and of the changes which have and are taking place in dietary patterns and beef consumption. It then assesses the current production situation and technological changes. The authors describe their own computer program for the economic analysis of embryo transfer, a technique which has the most potential to reduce significantly the cost of beef production. The concluding chapter then provides a summary of policy implications in relation to technological, economic and social factors.

How Chemical Reactions Occur, an Introduction to Chemical Kinetics and Reaction Mechanisms
Average customer rating:
How Chemical Reactions Occur, an Introduction to Chemical Kinetics and Reaction Mechanisms
Eduward Louis King
Manufacturer: Addison-Wesley
ProductGroup: Book
Binding: Paperback
ASIN: 0805354018

Investigation of Rates and Mechanisms of Reactions, Part 1: General Considerations and Reactions at Conventional Rates (Techniques of Chemistry)
Average customer rating:

The two volumes contain almost every aspect of kinetics.

Investigation of Rates and Mechanisms of Reactions, Part 1: General Considerations and Reactions at Conventional Rates (Techniques of Chemistry)

Manufacturer: Wiley-Interscience
ProductGroup: Book
Binding: Hardcover

Scientific Instruments | Experiments, Instruments & Measurement | Science | Subjects | Books
General | Science | Subjects | Books
General | Physical & Theoretical | Chemistry | Science | Subjects | Books
Physical Chemistry | Physical & Theoretical | Chemistry | Science | Subjects | Books
General & Reference | Chemistry | Professional Science | Professional & Technical | Subjects | Books
Physical & Theoretical | Chemistry | Professional Science | Professional & Technical | Subjects | Books
ASIN: 0471867810

Customer Reviews:

The two volumes contain almost every aspect of kinetics........1997-05-10

A great collection of chapters by authorities in their their areas of research. Indispensible for both novices and experts engaged in the specific and broad areas of chemical and biochemical kinetics

Average customer rating:

Rates and Mechanisms Chemical Reactions
W.C. Gardiner
Manufacturer: Benjamin-Cummings Publishing Co.,Subs. of Addison Wesley Longman,US
ProductGroup: Book
Binding: Paperback

General & Reference | Chemistry | Science | Subjects | Books

Rates and mechanisms of chemical reactions (Physical chemistry monograph series)

Average customer rating:

Rates and mechanisms of chemical reactions (Physical chemistry monograph series)
William C Gardiner
Manufacturer: W. A. Benjamin
ProductGroup: Book
Binding: Paperback

Chemical flame inhibition using molecular beam mass spectrometry: Reaction rates and mechanisms in a 0.3 percent CFÂ‚ÂƒBr inhibited methane flame (Report of investigations - Bureau of Mines)

Average customer rating:

Chemical flame inhibition using molecular beam mass spectrometry: Reaction rates and mechanisms in a 0.3 percent CFÂ‚ÂƒBr inhibited methane flame (Report of investigations - Bureau of Mines)
Joan C Biordi
Manufacturer: Bureau of Mines
ProductGroup: Book
Binding: Unknown Binding
ASIN: B0006W3SK6

Chemical flame inhibition using molecular beam mass spectrometry: Reaction rates and mechanisms in a methane flame inhibited with 1.1 CFÂ‚ÂƒBr (Report of investigations - Bureau of Mines)

Average customer rating:

Chemical flame inhibition using molecular beam mass spectrometry: Reaction rates and mechanisms in a methane flame inhibited with 1.1 CFÂ‚ÂƒBr (Report of investigations - Bureau of Mines)
Joan C Biordi
Manufacturer: Dept. of the Interior, Bureau of Mines
ProductGroup: Book
Binding: Unknown Binding
ASIN: B0006WYE40

Chemical mechanisms and reaction rates for the initiation of hot corrosion of IN-738 (NASA technical paper)

Average customer rating:

Chemical mechanisms and reaction rates for the initiation of hot corrosion of IN-738 (NASA technical paper)
George C Fryburg
Manufacturer: For sale by the National Technical Information Service]
ProductGroup: Book
Binding: Unknown Binding

Computer Generation of Reaction Mechanisms using Quantitative Rate Information: Application to long-chain hydrocarbon pyrolysis

Average customer rating:

Computer Generation of Reaction Mechanisms using Quantitative Rate Information: Application to long-chain hydrocarbon pyrolysis
Matthew J De Witt
Manufacturer: distributed by American Institute of Chemical Engineers]
ProductGroup: Book
Binding: Unknown Binding

Rates and Mechanisms of Chemical Reactions

Average customer rating:

Rates and Mechanisms of Chemical Reactions
W.C. Jr. Gardiner
Manufacturer: W.A. Benjamin Inc,
ProductGroup: Book
Binding: Paperback
ASIN: B000RIFXL6

Book Description

For centuries biologists have been extremely interested in the structure of desert plants as examples of natural selection to harsh environmental conditions. Indeed, desert plants are frequently used as examples in many biology classes and textbooks to illustrate natural selection, but this has led to an unfortunate litany of errors and misconceptions about desert plant adaptations. This new synthesis focuses on plants of lowland tropical and subtropical arid deserts. Readers will be surprised to discover that many features commonly ascribed to desert plants are rareley observed in the most common species. Instead, the typical structural adaptations of nonsucculent warm desert plants are now viewed as ways to maximize photosynthetic rate.

Variable use of plant- and soil-derived carbon by microorganisms in agricultural soils [An article from: Soil Biology and Biochemistry]

Average customer rating:

Variable use of plant- and soil-derived carbon by microorganisms in agricultural soils [An article from: Soil Biology and Biochemistry]
C. Kramer , and G. Gleixner
Manufacturer: Elsevier
ProductGroup: Book
Binding: Digital
ASIN: B000PDT8CS

Book Description

This digital document is a journal article from Soil Biology and Biochemistry, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
In this study we used compound specific ^1^3C and ^1^4C isotopic signatures to determine the degree to which recent plant material and older soil organic matter (SOM) served as carbon substrates for microorganisms in soils. We determined the degree to which plant-derived carbon was used as a substrate by comparison of the ^1^3C content of microbial phospholipid fatty acids (PLFA) from soils of two sites that had undergone a vegetation change from C3 to C4 plants in the past 20-30 years. The importance of much older SOM as a substrate was determined by comparison of the radiocarbon content of PLFA from soils of two sites that had different ^1^4C concentrations of SOM. The ^1^3C shift in PLFA from the two sites that had experienced different vegetation history indicated that 40-90% of the PLFA carbon had been fixed since the vegetation change took place. Thus PLFA were more enriched in ^1^3C from the new C4 vegetation than it was observed for bulk SOM indicating recent plant material as preferentially used substrate for soil microorganisms. The largest ^1^3C shift of PLFA was observed in the soil that had high ^1^4C concentrations of bulk SOM. These results reinforce that organic carbon in this soil for the most part cycles rapidly. The degree to which SOM is incorporated into microbial PLFA was determined by the difference in ^1^4C concentration of PLFA derived from two soils one with high ^1^4C concentrations of bulk SOM and one with low. These results showed that 0-40% of SOM carbon is used as substrate for soil microorganisms. Furthermore a different substrate usage was identified for different microorganisms. Gram-negative bacteria were found to prefer recent plant material as microbial carbon source while Gram-positive bacteria use substantial amounts of SOM carbon. This was indicated by ^1^3C as well as ^1^4C signatures of their PLFA. Our results find evidence to support 'priming' in that PLFA indicative of Gram-negative bacteria associated with roots contain both plant- and SOM-derived C. Most interestingly, we find PLFA indicative of archeobacteria (methanothrophs) that may indicate the use of other carbon sources than plant material and SOM to a substantial amount suggesting that inert or slow carbon pools are not essential to explain carbon dynamics in soil.

C4 Plant Biology (Physiological Ecology)

Average customer rating:

a synthesis of the current understanding

C4 Plant Biology (Physiological Ecology)

Manufacturer: Academic Press
ProductGroup: Book
Binding: Hardcover

Biochemistry | Biological Sciences | Science | Subjects | Books

General | Earth Sciences | Science | Subjects | Books

General | Science | Subjects | Books

Ecology | Environment | Outdoors & Nature | Subjects | Books

Book Description

Due to many issues related to long-term carbon dynamics, an improved understanding of the biology of C4 photosynthesis is required by more than the traditional audience of crop scientists, plant physiologists, and plant ecologists. This work synthesizes the latest developments in C4 biochemistry, physiology, systematics, and ecology. The book concludes with chapters discussing the role of C4 plants in the future development of the biosphere, particularly their interactive effects on soil, hydrological, and atmospheric processes.

Customer Reviews:

a synthesis of the current understanding.......2001-10-12

For plant biologists or non-plant biologists, this is a text that deserves a careful study. Writing in a easy way, it describes various aspects of the C4 plant research. I am sure that anyone interested in plants will find related chapters or sections inspiring. However, most chapters may interest plant ecophysiologists more. M.D. Hatch provides a vivid story on the discovery of the C4 pathway. I believe this chapter alone(Chapter 2) will have a wider audience.

Book Description

Magnetic Venture is the inside story of Oxford Instruments, the first substantial spin-off company from Oxford University, established in 1959. Written by one of its founders, it describes the ups and downs, the mistakes and successes of a growing science-based company. Over four decades Oxford Instruments grew from its small beginnings in a garden shed to an international company pioneering developments in superconductivity and medical instruments. It has been rightly celebrated as one of Britain's business successes, and became the role model for many later spin-offs. Although the environment for new technology companies has changed much since the early 1960s, many of the problems and challenges for growing science-based firms remain the same. Audrey Wood both tells an exciting story of endeavour and risk-taking, and touches on many issues of importance for today's entrepreneurs. Among these are: the nature of innovation, technology transfer, RandD strategies, marketing, sources of investment, entrepreneurship, university-industry relations, changes in cultural attitudes, management styles, growth cycles, and problems of acquisitions and mergers. Magnetic Venture explains how scientific novelties were developed into important products. The first was superconductivity, from which the company developed magnets for research, magnets for unravelling the structures of molecules in the design of new drugs, and, best known to the public, magnets for body-scanning. The final chapter looks in detail at the Oxford Trust and tells how this organization has been instrumental in promoting a better environment for the formation and incubation of new science-based companies. The story will appeal to many business academics and researchers, advisers and policy makers, the new breed of scientist/entrepreneur, and those interested in important scientific developments such as superconductivity, ultra-low temperatures, and magnetic imaging.

Magnetic Venture: The Story of Oxford Instruments

Average customer rating:

Magnetic Venture: The Story of Oxford Instruments
Audrey Wood
Manufacturer: Oxford University Press, USA
ProductGroup: Book
Binding: Paperback
ASIN: B000OL1J96

Book Description

Written with great satirical perception, the book relates the adventures of a proud, resourceful Sephardic schnorrer (or beggar) who lords it over his fellow mendicants in London in the late 1790s. A literary gem, the book pokes fun at the prejudices dividing London's Jewish community in the late 18th century.

Customer Reviews:

The Lesser Known Comedies.......2005-05-18

Few Americans will recognize the name Israel Zangwill (1864 - 1926), but he was a prominent author, essayist, and teacher in England in the late-nineteenth and early-twentieth centuries. He was famous enough in his day that his photo even appeared on the cover of the September 17, 1923 issue of Time Magazine. His many books are generally split into two categories, Jewish and non-Jewish works. His Jewish works explore the life of the Anglo-Jew living in England, not just during the time Zangwill lived, but in previous ages as well. They include popular, yet now more difficult to obtain, works such as Children of the Ghetto (1892) and Ghetto Comedies (1907). The King of the Schnorrers (1894) is possibly his most popular, and easy to obtain, work in this category.

It is important when reading The King of the Schnorrers to understand the context under which it was written. As such, the introduction included in the Dover edition linked in this review is incredibly userful. Not only does it describe Yiddish terms such as schnorrer (beggar), but it puts the work in its historical and cultural context for the reader who might not otherwise understand it.

This edition also keeps in mind the reader will not necessarily understand Yiddish or Hebrew, and as such, keeps translations next to the original text. I have to admit, it was a little odd to see bar mitzvah translated as confirmation, even if it is sort of correct.

The book's humor was on the level of Voltaire's Candide. It was quick, funny and very, very satirical. I enjoyed the material for the same reasons I love Candide. The satire is so tongue in cheek, often the people it was directed at would completely miss it.

There's pure Anglo-Saxon humor in the fact the Jews of England were segregated to the Ghetto, and yet at the same time, the Sephardic (Spanish/Portuguese) Jews segregated themselves further from the European Tedesco Jews. Combine this with the hilarity of a beggar who believes working will lead to a life of ruin, and conning the average working Jew out of his hard earned wages is his right in life, and hilarity ensues.

This is a very short book, only six chapters. However, the language is a little harder to get through if you wish to understand the full breadth of humor being offered. It might take a bit longer to read than assumed at first glance.

Overall, both the story and the satire are worth the read. This book is a little hard to get, but if it can be managed, I very much recommend the read.

Average customer rating:

KING OF SCHNORRERS
I. ZANGWILL
Manufacturer: HEINEMANN
ProductGroup: Book
Binding: Hardcover
ASIN: B000SBQ618

Average customer rating:

The King Of Schnorrers

Manufacturer: Thomas Yoseloff
ProductGroup: Book
Binding: Paperback
ASIN: B000GPEAK0

Average customer rating:

THE KING OF SCHNORRERS

Manufacturer: H. Pordes
ProductGroup: Book
Binding: Hardcover
ASIN: B000GLEVF8

Average customer rating:

The King of Schnorrers
I. Zangwill
Manufacturer: Macmillan
ProductGroup: Book
Binding: Hardcover
ASIN: B000V8BUO6

Average customer rating:

King of Schnorrers
Israel Zangwill
Manufacturer: DOVER PUBLICATIONS +
ProductGroup: Book
Binding: Paperback
ASIN: B000UD4ZJY

Average customer rating:

The King of Schnorrers
Israel Zangwill
Manufacturer: H. Pordes
ProductGroup: Book
Binding: Unknown Binding
ASIN: B0000CIWRV

Average customer rating:

THE KING OF SCHNORRERS
I. ZANGWILL
Manufacturer: MACMILLAN
ProductGroup: Book
Binding: Hardcover
ASIN: B000S565EW

Average customer rating:

The King of Schnorrers
Henk] Zangwill, Israel [Krijger
Manufacturer: Story Classics
ProductGroup: Book
Binding: Hardcover
ASIN: B000KV40GE

Average customer rating:

King of Schnorrers
Israel Zangwill; Illustrated By Henk Krijger
Manufacturer: RODALE PRESS INC.
ProductGroup: Book
Binding: Hardcover
ASIN: B000OL6Z72

Books:

Books Index

Books Home

Recommended Books