The Valuation of Information Technology: A Guide for Strategy Development, Valuation, and Financial Planning

Book Description

Top executives support The Valuation of Information Technology "This is the first book which I have seen that places corporate decision-making on a logical and quantitative basis. Decisions which have traditionally been done by the 'seat of the pants' are subjected to the same rigorous analysis as is routine in the hard sciences. I think this book strikes off in a completely new direction and deserves to be read by anyone contemplating a career in business." -Dr. Mel Schwartz, Nobel Laureate in Physics 1988 and Professor Emeritus, Stanford and Columbia Universities "An insightful, rewarding evaluation of information technology-with the aim being the creation of shareholder value. Chris Gardner's detailed work shows how powerfully constructive and destructive the forces of innovation can be. Mastering information technology is the key to twenty-first-century commercial success. This book is a driver toward that mastery." -Tom Gardner, The Motley Fool (Fool.com) "Finally, a clear set of tools for those of us who are trying to find a path through a jungle of complexity. Chris Gardner has clearly and crisply provided a road map of rationality to help direct our path through a chaotic world of accelerating change." -Peter Sprague, Founder, Chairman, and CEO, Wave Systems, and former Chairman of National Semiconductor "The Valuation of Information Technology provides a practical, step-by-step approach for analyzing the attractiveness of an information technology system.. Highly recommended." -Derek R. Reisfield, Vice Chairman, Luminant Worldwide, and formerly President, CBS New Media, Chairman, Marketwatch.com, and Member of the Board, Sportsline USA "Information and technology are transforming commerce and challenging traditional valuation methods. The Valuation of Information Technology builds a bridge between familiar valuation, grounded on customer value, revenue, cost, and earnings contributions all on the one side, and the returns available in the new information technology context on the other. With these tools, added to thoughtful application and judgment, you will be a wiser leader investor, and consumer." -Stephen B. Bonner, President and CEO, Cancer Treatment Centers of America "Chris Gardner's book comes at the right time for many businesses which can no longer afford the guessing or the hip-shooting that has been the solution algorithm in many companies. He points out the systemic thinking that is possible and the discipline that is required to tackle the issues in a sound, responsible, and competitively superior way." -Dr. Rainer Famulla, Partner, Andersen Consulting "The Valuation of Information Technology tackles the tough problem of defining the value of new technologies company shareholders using integrated analytical techniques. The methodologies presented in the book are essential to any successful new business development. I highly recommend it." -Dr. Khasha Mohammadi, President, e-Networks, and formerly of Bell Labs "Clearly we have entered an era where many organizations are making 'bet the company' investment decisions in information technology and the Internet. Unfortunately, many of these investments are made on an emotional basis alone. The Valuation of Information Technology provides a significant advance in our ability for making these decisions on a more thoughtful, analytic basis." -Frank Ostroff, Author of The Horizontal Organization "For the first time, The Valuation of Information Technology marries corporate finance with technology marketing to create a technology decision guide focused on what matters most-shareholder value." -Jim Szafranski, Marketing Manager, Tut Systems

Customer Reviews:

Invaluable Reference for Marketing and Valuing Software.......2001-10-05

As a 20 year veteran of in-house software engineering and development, I was recently challenged with creating a business case for developing shrink-wrapped software for global sale. A daunting prospect that better have some serious market anaysis and ROI numbers behind it to satisfy the board of directors. I purchased 4 books on the topic before I found Chris Gardners book, and I breathed a sigh of relief flying to headquarters as a studied and highlighted endless passages in the text. I have since read this book end-to-end; and it was worth every penny I paid for it. If you need formula's for valuation this book has them like several others; if you need a book that takes you end-to-end, from marketing considerations to valuation, this is the book for you. I have a multi-million dollar deal sewn up because my business case looked so good. The COO has even told me it was the most impressive software development business case he has ever seen. I used this book to design a marketing approach and build my business case from the ground-up; and it worked. This book will pay for itself a thousand times over if you really need to understand technology valuation. And you know what; you don't need an MBA to understand it or six months off work to read it.

Good review course.......2001-01-01

Despite the huge interest in technology stocks and their incredible market volatility in recent years, there have been few sources available for would-be investors wanting to make responsible decisions.

But here's one. Chris Gardner takes you through the bedrock of responsible valuation, discounted cash flow analysis, using an extremely detailed case study of AT&T's acquisition of TCI. He provides the entire AT&T spreadsheet on his website so you can play with it on your own time.

For myself, as an internet equity analyst, the most interesting part of the book was the guide to market research. Gardner has very detailed suggestions on how to decide what to sell, survey what customers want, and estimate how much they'll buy. He cuts some slack for struggling dotcoms looking for customers: "Developers of commercial Internet services have had to rely on their instincts during these early years of the Internet, since market research could not provide much guidance on their prospects."

If you're already in the business, this book provides a good review course in valuation methods; if you're not, it's a good place to start.

A bible for an analysis of IT business.......2000-12-15

The book is structured in a way to lead me to integrate the analysis of an IT business from a holistic approach. It provides an analytical framework to link all operational details which are integral to the strategic objective.

Gardner adds substance to Technology Valuation.......2000-12-11

Technology and Innovation are proven business drivers for corporate value. Trouble is, not many of us, on or off Wall Street, know how to construct a predictive valuation model, for a technology investment, with any degree of confidence.

Gardner attacks the challenge by presenting a thoughtful approach that synthesizes marketplace business drivers with information system planning; deriving an insightful and sound valuation model.

The book's valuation framework is both comprehensive and detailed (abundant formulas, graphs), but remains accessible to motivated readers by providing problem and solution examples, photographs, and numerous easy-to-understand charts.

Gardner's shareholder value perspective takes technology valuation away from soft metrics, gut feel and elevator pitches, and brings it into the harsh light of financial reality; on this count, the book is most certainly ground-breaking.

Highly insightful, practical and instructive! ....

A little too academic. Little business insight.......2000-12-06

Dont order this book for business insight, nor for useful high-level frameworks with which to think about technology valuation, because there isn't much of that.

The book is a somewhat academic approach to valuation, most of which anyone who has taken a basic finance course would already know. The treatment of DCF and basic finance reads a little like a physics text book. If the reader is looking for a clear tutorial on valuation and financial planning they would probably be much better off reading a book like Higgins, Analysis for Financial Management.

To be fair there is some quite extensive material beyond just the basics of DCF, such as an intro to statistical analysis of technology utilization and some basics on market research. But for the most part there is not much of practical use, and the author is prone to diverge from his core material and condescend the reader with basic descriptions of things like "multimedia", or the "difference between a PC and a server".

Anyone with a management consulting or investment banking background is likely to be disappointed with this book. It was an utter waste of the 2 hours I spent flicking through it, trying to find the good bits.

Average customer rating:
The Supply Mangement Handbook, 7th Ed
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Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Hardcover

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Turn to the collective wisdom of the field's top experts to understand and solve even the most complex supply management issue

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The Supply Mangement Handbook, 7th Ed
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ProductGroup: Book
Binding: Paperback
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How is a local level democratic organization cultivated so that members, who were previously disenfranchised, are empowered to oppose an oppressive central authority and participate in a revolutionary reconstruction of society? Having spent many years researching this question, Johannes P. Van Vugt applies a model of democratic organization for social change to his findings regarding the way literacy campaigns and Christian Base communities were organized in Nicaragua, El Salvador, Guatemala, and Brazil. His study is valuable as an example of a scientific methodology for studying and cultivating democratic organization for social change, and as a clarification of the controversy over the role of specific campaigns and organizations. Van Vugt approaches his study from an interdisciplinary perspective using a methodology that is qualitative, historical, and comparative. He blends the cultural insights of ethnography with the structural understanding of how ideologies and organizations motivate and mobilize people. His research is based on field studies in Nicaragua; other studies of El Salvador, Guatemala, and Brazil; and theories of democratic organization and social change.

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Customer Reviews:

A 1977 classic.......1999-01-05

In 1977, this book transformed a scientific field. In the 1990s, its reprinting is mainly of historic interest. Not much of the biogeochemistry data from Hubbard Brook in the intervening 20 years have been integrated into this "2nd edition."

BIOGEOCHEMISTRY OF A FORESTED ECOSYSTEM.

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Grace Pastermark has been sad for a long, long time. Three months, to be exact, ever since she lost her newborn son two days after delivery. Now Grace spends her days looking for work

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