Unlocking Profits: The Strategic Advantage of Key Account Management

Customer Reviews:

Key account Management for beginners.......2002-09-17

the book gives an overview about KAM. This book is only for beginners or students interesting to read. Also the case studies are not very informative. Better literature comes from Kevin Wilson and Reinhold Rapp.

A great starting point!.......1999-07-16

As a student studying strategic account management, I found this book an excellent choice for anyone interested in national or global account management. It carefully addresses not only the present challenges of key account management but also stresses future trends and absolute requirements for successful account management in a rapidly changing marketplace.

Excellent, Wonderful for anyone looking for a start.......1999-05-29

I purchased this book a few months back from Strategic Account Management Association themselves. It is direct and to the point, in general a wonderful best practices tool. The material included is this book is leading edge, I recommend it frequently to collegues and anyone just starting out. There is nothing better for the price.

Product Description

The goal of this Executive SpeedBriefing is to quickly and efficiently provide you with critical information on purchasing CRM software. Upon completion of viewing the SpeedBriefing, you will have a solid grasp of the big picture concepts you need to understand and be able to speak intelligently with anyone on the topic. The 2.5 hours worth of speeches have been produced on CD-ROM and can be viewed in PowerPoint by any PC-based computer. Each speaker shares their insight for successful strategies and industry expertise in a format similar to a radio address, with graphics displayed in the background - a speech within a presentation. ReedLogics proprietary SpeedBriefing process, privately used for years by top C-Level executives (CEO, CFO, CTO, CMO, Partner) from the worlds largest companies, walks you through critical advice provided by industry veterans of current CRM software companies on information they would want to know if purchasing a product from one of their competitors and the industry in general. Each speaker provides an in-depth competitive analysis based on past trends and the prospective future. Topics include: *How to generate growing profits and revenues for your company
*The 5 most important things to know about CRM, sales and marketing software
*The most useful resources for achieving success in the industry
*Due diligence items necessary for choosing the right software provider for your company
*The eight pitfalls to avoid when purchasing CRM software
*The direct impact of CRM software on your company's bottom line. This CD features speeches and presentations by: 1.) Mike Adams, President and CEO: Arial Software 2.) Gene Austin, CEO: Convio, Inc. 3.) John Bailye, CEO: Dendrite, Inc. 4.) Arturo Coto, CEO: Inquisite, Inc. 5.) Scott Dorsey, Co-Founder and President: ExactTarget 6.) Keith Eades, Chairman and Senior Managing Partner: SPI 7.) Stephen Gold, President and CEO: Azerity 8.) Lauren Goldstein, Director of Account Services and Denise Barnes, COO: Babcock and Jenkins 9.) Robert LoCascio, CEO and Chairman: LivePerson 10.) Robert Rappaport, President and CEO: Conversive, Inc.

Book Description

This book is an revision and expansion of the best selling AIP Press title, Physics of Golf. It includes a new chapter on putting, a new appendix on the fundamental physics covered in the book, increased coverage of modern club design, and an updated reference section. As in the previous book, most of the mathematics is relegated to a technical appendix. The first edition of this book sold 8500 units USP and was reviewed enthusiastically by the both the sciece press in Physics Today, IEEE Spectrum, and Nature and the golf world in American Golf Pro and Golf Week. Excerpts from reviews: "Jorgensen's book may be about the last word on the golf swing... for anyone who has swung a golf club, the book is fun to read." Physics Today, 6/94, by Bob Adair, author of Physics of Baseball."...(book) gives us new insights and precise views into the forces and torques developed in the downswing...Thank you, Dr. Jorgensen. We will all treasure your book." American Golf Pro, winter 1996 "Jorgensen writes for a wide readership ranging from nongolfing fellow physicists... to nonscientific golfers..." Nature, 1994 "Daly's book is in the bucket; my sporting future is assured due to the Physics of Golf". Contemporary Physics, 1994

Customer Reviews:

shipping charge.......2007-07-18

I ordered two books at a same time to save international shipping charge. As you know, international shipping charge is very expensive. The price of two books was $25, but intenational shipping charge was $22 for two packages.
If you sent books in a package, I could save my money.

Now a bit of why.......2005-09-26

Golf instruction booklets tend to focus on a series of movements that are either "right" or "wrong", and then set you back on track. Few actually even attempt to go in-depth into why or how things work. This also has something to do with the fact that most golf instructors are not physicists.

If you want the physics behind golf, you get it here. Not that this should scare the layman away: the explanations are plain and easy to follow, with appendixes containing the technical details. The main topics covered are the physics of impact and ball aerodynamics, but a small amount of added information on putting is included.

The main gem for some people will be the new method for club matching offered. It will be interesting to see the product of this area of research in the future.

The one thing I wish there had been more detail on is in regards to the physics surrounding how clubheads transfer energy at impact, and how this effects off-center hits. The assumptions made throughout is that the perfect strike is made, which is needed for theoretical exploration, but in terms of understanding more regarding how balls and clubs work in total, this work falls somewhat short.

It's what you know for certain that's not true; that's bad.......2004-06-24

Some time ago I dicsovered this genius. His work on golf is the best coaching book ever. It is aslo based on research, theory and common sense. No sport has been written about more with little result. This book is the exception.

This book can certainly make you a better golfer. It also explains what gives a golf swing its power and consistency.

We are lucky in America to have such a person working for us as a physicist, educator, and now as an author.

He book is easy to read if you want information. A little more difficult if you want proof...but he has it in depth.

Where do you find enough muscle in the human body to create two horsepower in less than a second. The answer is there and if you can execute what he tells you, you too, can shoot par after a little work.

The book is a steel at $30.00; but is even better if you buy it from Amazon. The going price used shows that the book gives advise to the harried golfer which results in some incredible stores of good golf.

Thank you Ted for your work and thank you Amazon for letting me give praise to my new Ghuru.

Dan Burke

There's women and there's golf, and the rest is foolishness.......2004-06-17

I am now 65. I received the "Physics of Golf" five years ago. I was so taken aback, I put it down for three years. Then I read it one page at a time, experimented with each paragraph, and have improved steadily ever since. Once, in my coordinated youth, I played to an eight. Then in my middle fifties I could not break one hundred if I counted all my shots and penalties. Golf became expensive...and I didn't even show up at the club...

Now after two years with Theodore P Jorgensen my game again is fun. I have shot a 37 for nine holes on a tought golf course from the tiger tees and yesterday parred nine holes in a row.

I have met "Doctor J" and if you do, as he suggests, each experiment and try each part of all the things covered, you will find yourself in golf heaven. It's like playing a "Country and Western" song backwayds and getting all you have lost back...but in addition you will understand why you lost it and how you can, now improve even more. As I grew older, the things I knew about golf that just are NOT true ended up distroying my weekends. Now, I play less, score better, (without even warming up), and go home with a positive attitude. That's a good day.

The Physics of Golf is one of the best books on sports ever written and Ted Jorgensen is Nebraska's best kept secret. Imagine reading a book on your favorite hobby and improving your skills. If you can read, you, too, will find you can hit the ball as well as Anika and certainly better than Tiger when he doesn't finish first...but you have to buy and read the book stopping to experiement often as you cover each fact. DON'T JUST READ IT. You will almost certainly fail...but you will understand physics and it's disciplines better; thus all won't be lost. This exact science "GOLF" needs such attention.

Give this book to the youth of your family, boys and girls alike, and watch them appreciate THE WORLD OF PHYSICS which explains so much about what we see, hear, experience and do. There is no better way to learn golf fundamentals than at the kitchen table...before you practice.

All the best to the wonderful customers, employees, and owners of Amazon who made this purchase possible. With the money I'm making on the golf cours I can now afford to support Amazon even even more. Dan Burke who was 18 and is now headed for single digits and is 65 years old going on 66. If you are in Cleveland, we may meet; and on the links, you may let me back up what I say.

Another great exemple of how scientist fools people........2002-07-27

I actually intended to rate this book a minus 5. What a sloppy work!!!

The book was motivated by the author's intention to improve his golf game (imagine how bad he could be to have such strong motivation), although he didn't mention the outcome (sounds like it worked at least on two folks). Why? I can assure you that it doesn't work and he is still searching for the answers, just like all those reviewers and the majority of the readers are.

I'm just wondering how much time the author really spent on swinging the club (probably not much) or watching others (maybe some, but whom?) do? If not, how did he come up with the idea of what the golf swing is and even study it? I know, from reading a lot of literatures just like every scientist does. Then a model he believed the closest to the real swing was proposed, so that a lot of equations and computer works can be done to support the ideas (from reading the literatures) he believed, although not all of them were explained, which are either current unknown or more work needs to be done in the future. A typical example of how science is being conducted? Will the resultant information help? God knows! My question is, if the initial ideas (from others) are unquestionable, then why studied them again? What's the hypothesis? I mention these because I am a scientist and know the tricks, too. Scientists are humans just like everybody. Don't believe whatever they say (at least not until they become single-digit handicaps)!

The book is merely another version of the existing ideas about golf swing decorated with some terms in physics, mathematical equations and computer generated data, using selected opinions to support selected results and conclusions. Sorry, good try!

Golf swing becomes such a difficult stuff simply because nearly all of the concepts we are getting are far from the reality. People who master it can maybe describe it or the feel about it but hardly explain it. "Why bother? I can do it well?" Others see what's going on here and there but has no idea how they happen? Most of the time, we only see the results but not the causes, and work so hard to make the results happed.

Instructions on golf swing have existed ever since the game was invented. If they work (does not have to be all of them), why people still have trouble getting it? Most of the teaching pros should have been out of jobs. But people are still reading the same stories over and over again and keep struggling. The real experts (with some talents) gain their swings, most of the time (or with a bit help from other experts), by trial-and-error and experimenting through various methods and hard practice. Until the real principle being revealed, these are still the best ways to build a golf swing. This is also how I figure out my way, which is totally different from what the "mainstream" says, to swing the club. Being 5'6" and weight 110 lb., I hit my driver consistently dead straight for ~240 yards.

Will you buy the book? It's totally up to you!! At least it will make you think harder. I would rather spend my effort on the driving range to experiment it more.

Average customer rating:

All the research and data on golf.

Great book, bad title

First-Rate Technical Explanations & How to Avoid Back Injury

Newton on the Tee: A Good Walk Through the Science of Golf
John Zumerchik
Manufacturer: Simon & Schuster
ProductGroup: Book
Binding: Hardcover

General | Physics | Science | Subjects | Books
General | Physics | Professional Science | Professional & Technical | Subjects | Books
General | Golf | Coaching | Sports | Subjects | Books
General | Golf | Sports | Subjects | Books
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Similar Items:

The Physics of Golf

Search For The Perfect Swing: The Proven Scientific Approach To Fundamentaly Improving Your Game

How Golf Clubs Really Work and How to Optimize Their Design

The Search for the Perfect Golf Club

The Scientific Truth of the Golf Swing

ASIN: 0743212142

Amazon.com

A lively, accessible discussion of the physics of golf, John Zumerchik's Newton on the Tee is, to players at all levels of ability, at once a beacon of hope and a shoal of despair. It assumes what golfers already know--that it is a damnably difficult game--and proceeds to tell them why. For instance, the allowable angle of lateral error (pushing the ball left or right) of a 160-yard shot "can be measured in the one one-thousandth of a degree range," compared with that of a basketball free throw, which is 1.5 degrees. Zumerchik also explains why dimpled balls (hit equally) will travel two times farther than smooth, nondimpled ones, and casts a cocked eye at the advantage "reading the grain" of greens has long been supposed to bring. He discusses the two schools of thought regarding clubhead acceleration and succinctly explains how and to what degree altitude, latitude, moisture, and air temperature affect ball flight. He includes a chapter on physical conditioning--what might help, what might not, and why--and, dishearteningly, one on the aging process and its attendant decline in playing ability. Newton on the Tee is free of the cant found in most golf books--either instructional or meditative--and dispels many (but not all) claims of equipment makers. This is a delightful and trustworthy book which, if nothing else, will ground golfers' time-honored tradition of excuse making in solid, irreproachable science. --H. O'Billovich

Book Description

Like no other sport, golf obsesses those poor souls who hope to master its subtleties and abundant complexities. One shot is hit like a dream, the next a nightmare. As a result, the game's disciples have embraced any and all techniques endorsed by pros and hackers, poets and philosophers (these days a good walk is often spoiled by tripping over a sandtrap's worth of Zen meditations and mystical tomes). But while so many have journeyed through golf's metaphysics, no one has presented a readable, compelling look at the science of the game -- until now.

In Newton on the Tee, accomplished science writer John Zumerchik examines, explores, and explains to us the endless details that make golf such a tantalizing pursuit. Written in language accessible to even the most scientifically disinclined, Zumerchik's book delves into areas of supreme importance to every golfer, including:

The Physics of the Sweet Swing: The universal principles shared by all those rhythmic and well-timed swings you see on TV but not in the mirror

Mind Over Muscle: How the brain affects and controls the movements of the body (and why confidence is the golfer's most indispensable tool)

Getting the Ball from Here to There: Decoding the vagaries of launch angles, spin, lift, and gravity that make the difference between walking happily down the fairway and tramping into the bunkers

Probability and Statistics: Understanding the mathematics of golf, and a by-the-numbers appraisal of golf's greatest legends

With a firm grasp of both his subject and his 7-iron, Zumerchik takes the reader through all these topics and more, in an entertaining and enlightening work that will give every golfer something to chew on besides his or her nails, and make clear and comprehensible the hundred-and-thirty-five things you shouldn't think about during your backswing.

Customer Reviews:

All the research and data on golf........2007-01-18

Golf is a game of tradition and legend. On the equipment side the marketing is filled with overhype, half truths and black magic. This book will give you the facts and research data that has been done over 400 years of this great game. Amaze your golf buddies with your knowledge after reading this book.

Great book, bad title.......2005-04-16

This is a truely engaging book on the technical aspects of golf. Technical, that is, outside of swing mechanics. Too many people get caught up in what makes for a good swing according to this teacher and that without really knowing the why behind it all. Not just with the swing, though. Ball aerodynamics, physical conditioning, even probability as it relates to scoring are all things we just seem to forget about, even though they can have just as much an effect on our play as anything else.

All of this, plus a bit more, is handled in Newton on the Tee. It is overall pretty layman-friendly, and many of the more technical explanations can be skipped without losing too much of the intent. For someone who has only just had lessons or read books on swing theory, this will probably help give you a broader perspective on what works and why.

One note about the title. When I read the word Newton, I expect plenty of physics. I may not be able to handle all the technical information, but I would love to know why musclebacks perform differently than cavity backs with the science to back it up, not just a general explanation of perimeter weighting. It makes me wish I had run into The Physics of Golf (used as a reference in this book) sooner. I still got pleanty out of Netwon, however.

First-Rate Technical Explanations & How to Avoid Back Injury.......2005-01-26

Zumerchik knows what he is talking about. Clearly he took decades building up this knowledge of the underlying factors that determine performance and healthy practice at golfing. *** "Getting the Ball from Here to There" (Ch. 4) has a section on aerodynamics that clarifies choices for a variety of wind shots. The Bernoulli principle, the Magnus effect, and other more subtle factors are presented with diagrams and in terms that the average technically competent golfer will understand. *** You could see this as a way to get an edge over nontechnical opponents. Same for avoiding serious injuries. *** Eventually you get to "Injuries and Aging." Short chapter. Worth about 5 times the new price of the book. You'll get right up front why sinovial fluid, the prestress action of back muscles prior to impact (preparing for deceleration in follow through), elastic energy, and other factors are important. Includes keys to understand where injuries are risky for becoming serious problems. *** Highly recommended. Overall as good as Harvey Pennick's Little Red Book. Where you might want technical papers and books for more, there's a top level fully technical bibliography.

Golf Balls, Boomerangs and Asteroids: The Impact of Missiles on Society

Average customer rating:

Fun Science

Golf Balls, Boomerangs and Asteroids: The Impact of Missiles on Society
Brian H. Kaye
Manufacturer: VCH Publishers
ProductGroup: Book
Binding: Hardcover

General | Crafts & Hobbies | Home & Garden | Subjects | Books

Comets, Meteors & Asteroids | Astronomy | Science | Subjects | Books

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Book Description

Brian Kaye has written a delightful and informative book on the design and behavior of different kinds of missiles from golf balls, arrows, and slingshots to comets and rockets to outer space. You'll learn about the science of tennis and find the answer to questions like why a golf ball has dimples or why a boomerang comes back. Don't miss Brian Kaye's latest, you'll be amused and amazed - and learn some physics to boot.

Customer Reviews:

Fun Science.......2003-12-02

I was a bad physics student in High School. I could see that there was something important being said there, but it was just so boring. That's why I received this book (as a gift) with little hope. I was hooked on from chapter one. The breadth of knowlege and the ease of exposure, combine to make a jewel of scientific reading. And I plan to make my kids read it in High School.

Newton's guide to putt-putt: discover how physics can help you sink golf putts like a professional.(PHYSICAL: FORCES AND MOTION) : An article from: Science World

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Newton's guide to putt-putt: discover how physics can help you sink golf putts like a professional.(PHYSICAL: FORCES AND MOTION) : An article from: Science World
Jeanna Bryner
Manufacturer: Scholastic, Inc.
ProductGroup: Book
Binding: Digital

General | Science | Subjects | Books

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Book Description

This digital document is an article from Science World, published by Scholastic, Inc. on May 9, 2005. The length of the article is 1552 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Newton's guide to putt-putt: discover how physics can help you sink golf putts like a professional.(PHYSICAL: FORCES AND MOTION)
Author: Jeanna Bryner
Publication: Science World (Magazine/Journal)
Date: May 9, 2005
Publisher: Scholastic, Inc.
Volume: 61 Issue: 14 Page: 16(6)

Distributed by Thomson Gale

The Physics of Golf.(Brief Article): An article from: American Scientist

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Product not as advertised

The Physics of Golf.(Brief Article): An article from: American Scientist
Raymond E. Fornes
Manufacturer: Sigma Xi, The Scientific Research Society
ProductGroup: Book
Binding: Digital

General | Science | Subjects | Books

Science & Technology | Subjects | e-Docs | Formats | Books

Customer Reviews:

Product not as advertised.......2005-06-09

I bought this e-article to learn more about golf physics. Unfortunately, it is only a one-page review of a book on golf physics. The book it reviews is "The Physics of Golf" by Theodore P. Jorgensen.

The product I thought I was getting was a 124 pg. article of approx 37,000 words - as stated explicitly in the Product Details section and in the Book Description.

There is no book, no 124 pages, definitely no 37,000 words. I'll tell you exactly how many pages: 1 (one and only) with about 489 words on it. Whoever is responsible for writing up these product descriptions (I assume the author and/or publisher) really screwed it up - or is trying to deceive.

Well, fool me once, shame on you.

By the way - the review isn't anything more than something you might read on the Amazon site for the book anyway. Nothing to see here, move along, move along.

Tiger's turbo swing: efficient use of body physics has made Tiger Woods' drive the most powerful in golf. A noted golf writer explains how he does it.(POST ... : An article from: Saturday Evening Post

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Tiger's turbo swing: efficient use of body physics has made Tiger Woods' drive the most powerful in golf. A noted golf writer explains how he does it.(POST ... : An article from: Saturday Evening Post

Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital
ASIN: B000F2CE4S
Release Date: 2006-03-16

Book Description

This digital document is an article from Saturday Evening Post, published by Thomson Gale on March 1, 2006. The length of the article is 437 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Tiger's turbo swing: efficient use of body physics has made Tiger Woods' drive the most powerful in golf. A noted golf writer explains how he does it.(POST BOOKSHELF)(Tiger's New Swing: An Analysis of Tiger Woods' New Swing Technique)(Book Review)
Publication: Saturday Evening Post (Magazine/Journal)
Date: March 1, 2006
Publisher: Thomson Gale
Volume: 278 Issue: 2 Page: 14(1)

Article Type: Book Review

Distributed by Thomson Gale

Common sense golf: A new concept in golf : basic laws of physics and geometry combined with common sense

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Common sense golf: A new concept in golf : basic laws of physics and geometry combined with common sense
Don A Wiseman
Manufacturer: Golf Science Multimedia
ProductGroup: Book
Binding: Unknown Binding

General | Golf | Sports | Subjects | Books
ASIN: 0964264501

Book Description

Do your validated analytical procedures or chemical processes specify the use of American Chemical Society grade reagent chemicals? If so, you will need this ninth edition of Reagent Chemicals, containing the official January 2000 specifications. The latest edition of this indispensable reference continues in the tradition of providing detailed specifications and analytical procedures for approximately 450 laboratory reagents, while updating some of the more complicated classical procedures for trace analysis and adding instrumental methods where possible. New to Reagent Chemicals, 9th edition is the addition of standard-grade reference materials, featuring 400 specified standards in a section separate from the traditional reagent chemicals. Other important additions include reagents for use in ultra trace analysis and new analytical techniques such as plasma emission spectroscopy and "clean room" analytical procedures that are required in the use of these reagents. This rigorous volume, with its many specifications, up-to-date procedures, and constant improvement through years of research, is an essential tool in assuring the required quality of your reagent chemicals.

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American Expedition to Idalion, Cyprus First Preliminary Report: Seasons of 1971 and 1972
Lawrence E Stager
Manufacturer: AMERICAN SCHOOL OF ORIENTAL RE
ProductGroup: Book
Binding: Paperback
ASIN: B000TLIZ3E

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1972 deer season: Preliminary report (Wildlife Division report)
David A Arnold
Manufacturer: Wildlife Division
ProductGroup: Book
Binding: Unknown Binding
ASIN: B00071MMXU

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BYU-New World Archaeological Foundation preliminary field report, September 1972-September 1973, Edzna, Campeche
Ray T Matheny
Manufacturer: New World Archaeological Foundation?]
ProductGroup: Book
Binding: Unknown Binding

Excavation Reports | Archaeology | Social Sciences | Nonfiction | Subjects | Books
ASIN: B00070TCP2

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Characteristics of a sample of arrested Denver opiate addicts: A preliminary report on the findings of 282 arrested opiate addicts indentified from 522 ... services at Denver City Jail during 1972
Thomas A Giacinti
Manufacturer: Denver Anti-Crime Council
ProductGroup: Book
Binding: Unknown Binding
ASIN: B00070V1J2

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Cruise 72-A-1 R/V Alaminos 18-26 January 1972: Preliminary report (Report / Study of Naturally Occurring Hydrocarbons in the Gulf of Mexico)
William E Sweet
Manufacturer: Texas A&M University, College of Geosciences, Oceanography Department
ProductGroup: Book
Binding: Unknown Binding

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ASIN: B00072J4EO

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The Danish-Ethiopian Botanical Expedition, 1972-73;: A report on the accomplishments and preliminary observations of the expedition
Ib Friis
Manufacturer: Institute of Systematic Botany, University of Copenhagen
ProductGroup: Book
Binding: Unknown Binding

General | Botany | Biological Sciences | Science | Subjects | Books
ASIN: B0006CGBVY

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The Hot Springs Village site: Preliminary report of the 1972 excavations at Port Moller, Alaska
Hiroaki Okada
Manufacturer: Hiratsuka Printing Co
ProductGroup: Book
Binding: Unknown Binding

Ethnic Studies | Special Groups | Social Sciences | Nonfiction | Subjects | Books
ASIN: B0007BSOS2

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Internal waves observed in Lake Ontario during the International Field Year for the Great Lakes (IFYGL) 1972: Descriptive survey and preliminary interpretation ... linear channel-wave models (Special report)
Clifford Hiley Mortimer
Manufacturer: Center for Great Lakes Studies, University of Wisconsin
ProductGroup: Book
Binding: Unknown Binding
ASIN: B0006WK0D4

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Lake Erie limnology cruise aboard the R/V Inland Seas, September 6-13, 1972: Preliminary field results ([CLEAR technical report)
Charles E Herdendorf
Manufacturer: Center for Lake Erie Area Research, Ohio State University
ProductGroup: Book
Binding: Unknown Binding

Limnology | Geology | Earth Sciences | Science | Subjects | Books
ASIN: B00071D7PM

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Meadow Creek barometer watershed annual progress report and hydrometeorological data summary: Water year 1973 : unpublished and preliminary information ... October 1, 1972 through September 30, 1973
Donald E Ruark
Manufacturer: Nezperce National Forest
ProductGroup: Book
Binding: Unknown Binding

Groundwater | Environmental | Civil | Engineering | Professional & Technical | Subjects | Books
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ASIN: B000732NH8

The following is an excerpt from Chapter 17:

"White Christmas"

Throughout the week between Christmas and New Year's a steady stream of people tromped into the Inn - seeking a room for the night.

"We're sorry, but most of our accommodations have been reserved since August," Tonto would explain, over and over.

"Couldn't we just sleep on your couch?" Of course, we couldn't allow our lounge to become an overnight depot for people who didn't plan ahead. Denver, where there were plenty of motels, was only two hours away. It would be very unfair to guests who had anticipated their vacations since summer to crowd the Inn with latecomers.

Weary of explaining, Tonto turned to me one afternoon. "Do you know who the most underappreciated person in the Bible was?"

"No, who?"

"That innkeeper in Bethlehem. Here comes Mary and Joseph - with a jackass yet. He did his best, offered them a place to sleep in the stable. No wonder there wasn't any room at the Inn. Didn't they know it was Christmas?"

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