Stocks for Options Trading: Low-Risk, Low-Stress Strategies for Selling Stock Options-Profitability
Average customer rating: 3.5 out of 5 stars
  • skimpy and shallow
  • Sounds good but where is the beef
  • A Jewel of a Book
  • MOSTLY HYPE WITH LITTLE SUBSTANCE (RANK 1)
  • Very Elementary
Stocks for Options Trading: Low-Risk, Low-Stress Strategies for Selling Stock Options-Profitability
Harvey Friedentag
Manufacturer: CRC
ProductGroup: Book
Binding: Hardcover

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GeneralGeneral | Investing | Business & Investing | Subjects | Books
OptionsOptions | Investing | Business & Investing | Subjects | Books
StocksStocks | Investing | Business & Investing | Subjects | Books
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ASIN: 0910944075

Book Description

Buying stocks the traditional way is a high-stress activity.
Investors worry: Will prices go up or down? What will the market do? But
theres another way to make profits dependably and conservatively, and
its called selling options. The beauty of this underused technique is
that whether the price goes up, down, or lays flat, you still make money!

In this clearly-written book, investors learn all the basics of selling
options on their stocks (which is much like renting your stocks). Readers
learn how to:

* make profits up to 80% annually with this safe technique
* protect themselves against market declines and take full advantage of
price swings
* manage an entire options portfolio.

Customer Reviews:

1 out of 5 stars skimpy and shallow.......2004-01-09

The first thing that you'll notice is that this is a skimpy, short book at 134 pages (160 if you include the appendices). This would be ok if the content was substantial and useful. Unfortunately, it provides a very introductory, shallow overview of the covered call writing strategy. This too would be ok if this was a $15 quick read paperback, but it's an expensive hardcover (which is not worth the price). I'd suggest the interested reader should check other books on the subject instead.

2 out of 5 stars Sounds good but where is the beef.......2003-10-20

I have not been a able to find a good book on covered calls yet. I understand most of the process but too many of these authors simplify the process. There is too much "slippage" in the process and you have to watch your timing on using covered calls. This is not a strategy that everyone can easily use and be successful.

5 out of 5 stars A Jewel of a Book.......2003-08-20

Best book I ever read on how to profit selling covered calls. You learn from the success of another. Great book and an equally good reference source. Buy it; you will love it.

1 out of 5 stars MOSTLY HYPE WITH LITTLE SUBSTANCE (RANK 1).......2003-04-15

Unfortunately this little book tells almost nothing about how to actually do covered call writing. It is filled with hype about what covered call writing can do for you, but that's where it stops. The whole subject deserves far better treatment, as it can be a very lucrative technique. I returned this book and got my money back.

2 out of 5 stars Very Elementary.......2001-10-31

Not for anyone who already has a reasonable understanding of writing covered calls. Nothing new here. Most of the book, which is short to begin with, is introductory fluff, appendixes and indexes all geared toward not merely options newbies, but stock market neophytes.

I bought this book thinking that there would be more thoroughly detailed covered call writing practices offered, but there was not much there.

Loyalty Rules: How Today's Leaders Build Lasting Relationships
Average customer rating: 4 out of 5 stars
  • Outstanding with unique insights! Practical and helpful!
  • The litmus test for leadership
  • THE HIDDEN BENEFITS OF LOYALTY
  • Timeless Principles: More Relevant Today Than Ever Before
  • More inspirational than nuts-and-bolts information
Loyalty Rules: How Today's Leaders Build Lasting Relationships
Frederick F. Reichheld
Manufacturer: Harvard Business School Press
ProductGroup: Book
Binding: Paperback

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  5. Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know

ASIN: 1591393248

Amazon.com's Best of 2001

It's trendy these days to decry a lack of loyalty among employers, employees, customers, and even investors, and blame it for everything from drops in business profitability to the decline of civilized society. But Frederick F. Reichheld, a Bain & Company director emeritus, insists that loyalty lives--and, in fact, remains a major reason for the success enjoyed by some of the leading names in both the Old and New Economies. Loyalty Rules, his follow-up to 1996's The Loyalty Effect, shows how practices that built such relationships in organizations like Harley-Davidson, Enterprise Rent-a-Car, Cisco Systems, and the U.S. Marine Corps help improve the atmosphere for all concerned and aid in producing better bottom-line results. The bulk of the book focuses on specific, real-world applications of Reichheld's Six Principles of Loyalty: in "Preach What You Practice," for example, he outlines various ways that "loyalty leaders" can articulate relevant concepts while clarifying "how these same philosophical foundations are ... not just feel-good platitudes." Reichheld also includes sample questionnaires from his Acid Test Survey, a critical part of the prescribed diagnosis-and-remedy program that is freely available on the author's Web site. --Howard Rothman

Book Description

"Reichheld outlines a strong argument for companies to develop policies that foster loyalty among customers and employers."


-Financial Times

In this provocative yet practical book, Fred Reichheld argues that loyalty provides the acid test for leadership in today's volatile business environment, and that most leaders deserve failing grades. Reichheld's 1996 international bestseller, The Loyalty Effect, set out his theory and convincingly established the link between loyalty and bottom-line profits. In Loyalty Rules, he moves from theory to practice, using vivid stories from many of today's most successful companies to illustrate how superior leaders create networks of mutually beneficial, trust-inspiring partnerships between customers, employees, suppliers, and investors.


Customer Reviews:

4 out of 5 stars Outstanding with unique insights! Practical and helpful!.......2006-03-07

When the majority of CRM/loyalty books still focus on convincing top management of the importance of CRM/loyalty as if those top management are ignorant of it, the author points to one big blind spot of those decision makers: that there will be no loyal customers if the value/culture of the company does not lead to creation of loyal employees/vendors (partners), absence of which as reflected by the author's six principles of loyalty, (the backbone on which the author elaborates to the full length of the whole book) including:-

1. Play to win/win: Profiting at the expense of partners is a shortcut to dead end.
2. Be Picky: Membership is a privilege
3. Keep it simple: Complexity is the enemy of speed and responsiveness
4. Reward the right results: Worthy partners deserve worthy goals
5. Listen hard, talk straight: Long term relationships require honest, two-way communication and learning
6. Preach what you practice: Actions often speak louder than words, but together they are unbeatable.

I must say that there are some discrepancies between the key samples (Enterprise Rent-A-Car, Dell, Vanguard, Harley Davidson, Cisco, and the Telecom Industry as a counter-example) the author explores on and the personal judgement of readers like me. Still this is an outstanding book with unique insights. Practical and helpful, I must say, though the "High Road Strategy" preached may still be limited to companies that sell higher per unit price products. No matter what, highly recommended amongst the sea of CRM/loyalty books on Amazon.

p.s. Below please find some of my favorite passages for your reference:-

We manage our business with a disciplined strategy, believing that any company can only be great at a few things, And if we do those few things better than anyone else, and focus our success criteria on our clients only, with no other distractions, we will retain our lead in this business and even expand it over time. - Jack Brennan of The Vanguard Group in his 1999 partnership speech to employees. pg 58

Michael Dell emphasizes that it's at least as important for a firm to figure out what you're not going to do as it is to know what you are going to do. pg 64

"Keep it simple" Action Checklist:-
- Examine Loyalty Acid Test scores
- Create a golden rule for your firm
- Obliterate hierarchy
- Break down silos
- Cut incentives that reward leaders for the size and power of their departments
- Ensure that headquarters staff grows at a slower rate than field staff
- Pare down functions to only those in which you can be the best in the business
- Form small teams with clear, simple responsibilities
- Split of separate business early pg 119-120

Loyalty is impossible without trust. Trust is impossible without accurate, reliable information. Develop state of the art communication tools and listening skills so you and your partners can reach deeper levels of understanding that yield clearer priorities, coordinated actions, and superior results. Nothing magnifies the loyalty effect like the trust engendered by open, honest, and direct exchange of information and ideas. pg 149

4 out of 5 stars The litmus test for leadership.......2006-02-16

In today's economy, changing jobs is considered by many as a sign of a successful career. Customers and shoppers are constantly bombarded with challenges to find a better deal. The internet allows a mouse-click to shift purchasing power anywhere in the globe. There is much encouragement to always shop around for better values instead of buying from just one trusted source. What good is loyalty in all of this? Isn't loyalty all but extinct?
The author argues that this is not only wrong, but that loyalty is at the heart of every company that has solid profits, high productivity, and sustained growth. Citing numerous corporate examples, the author submits that the litmus-test for leadership is the ability to build strong bonds of loyalty. The author critiques the type of leadership that takes what he sees as the "low-road" to short term gains at the expense of customers, employees, and eventually investors.
This book is designed to develop loyalty leaders, those that can transform the various loyalties into economic benefits. The author submits certain key principles referred to the "Six Princi0ples of Loyalty:"

· Play to win/win.
· Be Picky.
· Keep it simple.
· Reward the right result.
· Listen Hard, talk straight.
· Preach what is practiced.

These six principles form the foundation for this book, thus creating a step-by-step handbook on leveraging loyalty for profit in any company.

4 out of 5 stars THE HIDDEN BENEFITS OF LOYALTY.......2004-01-14

Reichfeld's thesis is that loyalty, more than a fosuc on profits, is what guarantees companies long term success. He uses a handful of examples, including Enterprise Rent-a-Car, Northwestern Mutual, Harley Davidson, Cisco, among others, to make the case that having outstanding loyalty from your customers, suppliers and employees drives outstanding results.

The main rules Reichfeld sticks to and calls the "high road" are the following:
1. Focus on win/win solutions with partners
2. Focus only on clients which you can serve well
3. Focus on simplicity to allow everyone to understand the rules
4. Develop a set of principles and live by them, rewarding others who act according to those principles.

Overall, he makes a strong case to show how these principles can have a positive effect on business. By having low turnover, a fast food restaurant spends very little on HR expenses. By focusing on the bikes their customers love (and not diversifying), Harley gains lifelong customers.

The weakenesses of the book lie in the overemphasis of loyalty, in relation to other important tasks in business. Of course, being a book on loyalty, one could not expect anything different. Additionally, it would have eben useful to have some fake types of loyalty as example of weak attempts at loyalty. I am sure certain companies must have tried to gain loyalty through not-so-smart measures, so it would be nice to haev examples in order to differentiate them.

Overall, it is a very interesting book, useful to anyone involved in customer related businesses and in managing employee relationships. It is short (a benefit) and a bit too concise (a drawback), so it should not take more than a week to read for a regular reader.

5 out of 5 stars Timeless Principles: More Relevant Today Than Ever Before.......2004-01-13

A recent re-reading confirms my initial reactions to this book. In a brilliant essay which appeared in the Harvard Business Review, Reichheld shares research which suggests that companies with faithful employees, customers, and investors (i.e. capital sources which include banks) share one key attribute: leaders who stick with six "bedrock principles": preach what you practice, play to win-win, be picky, keep it simple, reward the right results, and finally, listen hard...talk straight. In The Loyalty Effect, Reichheld organizes his material within 11 chapters which range from "Loyalty and Value" to "Getting Started: The Path Toward Zero Defections." With meticulous care, he explains how to devise and them implement programs which will help any organization to earn the loyalty of everyone involved in the enterprise. Reichheld draws upon a wealth of real-world experience which he and his associates have accumulated at Bain & Company, a worldwide strategy consulting firm. Reichheld heads up its Loyalty Practice.

In his most recently published book, Practice What You Preach, David Maister explains why there must be no discrepancy whatsoever between the "talk" we talk and the "walk" we walk. Reichheld agrees, noting that the "key" to the success of his own organization "has been its loyalty to two principles: first, that our primary mission is to create value for our clients, and second, that our most precious asset is the employees dedicated to making productive contributions to client value creation. Whenever we've been perfectly centered on these two principles, our business has prospered." It is no coincidence that the world's most highly admired companies are also the most profitable within their respective industries. I wholly agree with Reichheld that loyalty is critically important as a measure of value creation and as a source of profit but that it is by no means "a cure-all or a magic bullet." Loyalty is based on trust and respect. It must be earned, usually over an extended period of time and yet can be lost or compromised at any time with a single betrayal.

In Loyalty Rules!, Reichheld develops these and other ideas (the foundation of what he calls an "economic framework") in much greater depth as he explains how today's leaders build lasting relationships beyond as well as within their organizations. "Loyalty cannot begin with tools; it must begin with leaders who recognize the enormous value of building and maintaining mutually beneficial relationships....Accordingly, this book spends at least as much time on the underlying objectives for building loyalty as it does on the how-to's." He organizes his material within eight chapters which range from "Timeless Principles" (previously introduced in The Loyalty Effect) to "Preach What You Practice" in which he asserts that actions speak louder than words and together, they are "unbeatable." One of this book's greatest benefits is provided in a series of "Action Checklists" which reiterate key ideas while suggesting specific initiatives to implement them effectively. The book concludes with an appendix, "The Loyalty Acid Test," which consists of separate surveys of consumers and employees. Obviously, each reader must modify either survey to ensure that it is appropriate to her or his own organization's specific needs and objectives. However, all modifications should be consistent with the 'timeless principles" which Reichheld examines in the first chapter. I highly recommend this book, presuming to suggest that, if possible, The Loyalty Effect be read first.

5 out of 5 stars More inspirational than nuts-and-bolts information.......2003-12-12

Not long ago, loyalty was out of fashion. Tom Peters said, "Forget loyalty. Try loyalty to your Rolodex." The magazine Fast Company incited everyone to join the "free-agent nation." Now, loyalty is a hot topic.

The person most responsible for this turnaround is Frederick Reichheld, who published the seminal work, "TheLoyalty Effect: The Hidden Force Behind Growth, Profits and Lasting Value," in 1996. Based on studies at Bain & Co., Reichheld determined that loyalty is the primary driver of profitability. The studies found that an increase in customer retention rates of just 5% increases profits by 25%-95%. The right customers, employees and investors who stay with a firm fuel a virtuous cycle of long-term growth that increases profitability,empowers the brand and cuts marketing costs.

"Loyalty Rules!" picks up on the same themes addressed in "Loyalty Effect." It's impossible to generate superior long-term profits without superior customer loyalty. The right measurements and rewards are critical to achieving the right results. The book illustrates how loyalty has made such organizations as Harley-Davidson, Enterprise Rent-A-Car, The Vanguard Group, Southwest Airlines, Northwestern Mutual, Chick-fil-a, and others so successful.

Such success, says Reichheld, results from the emphasis corporate leaders place on six loyalty principles:

o play to win/win
o be picky (membership is a privilege)
o keep it simple
o reward the right results
o listen hard
o talk straight, and preach what you practice

The "Loyalty Effect" was a primer on how to build loyalty. Numerous charts, graphs and even formulas illustrated the cause-and-effect relationships between loyalty and value creation. While "Loyalty Effect" sought to teach and persuade, "Loyalty Rules!" aims to inspire. Organizations should always take the high road. Vanguard employees are "proud to be part of the most ethical organization in the industry." Reichheld approvingly quotes Cisco CEO John Chambers: "Never do anything to competitors that you wouldn't want them to do to you." He encourages leaders "to assume the pulpit and preach about the values at the core of your life and your relationships."

Inspirational stories and advice are balanced by "action checklists" at the end of each chapter. These include specific tips to achieve loyalty, such as "create a golden rule for your firm," "make recruiting an executive priority," "create a customer experience council," and "turn call centers and help desks into strategic listening posts."

Reichheld concludes with a "Loyalty Acid Test." These are sample questionnaires for customers and employees that can diagnose the health of relationships.

Other excellent books on the same topic are Customer Equity: Building and Managing Relationships as Valuable Assets by Blattberg, Getz and Thomas. Also highly recommended is FusionBranding: How to Forge Your Brand for the Future by customer loyalty consultant Nick Wreden, who looks at how to apply customer equity and accountability to branding

The Doctrine of Non-Suability of the State in the United States (Johns Hopkins University Studies in Historical and Political Science, 28th Ser., 3.)
Average customer rating: Not rated
    The Doctrine of Non-Suability of the State in the United States (Johns Hopkins University Studies in Historical and Political Science, 28th Ser., 3.)
    Karl, Ph.D. Singewald
    Manufacturer: William S. Hein & Company
    ProductGroup: Book
    Binding: Hardcover

    GeneralGeneral | Constitutional Law | Law | Subjects | Books
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    ASIN: 1575888203
    The Doctrine of Non-Suability of the State in the United States
    Average customer rating: Not rated
      The Doctrine of Non-Suability of the State in the United States
      Karl Singewald
      Manufacturer: Johns Hopkins
      ProductGroup: Book
      Binding: Leather Bound
      ASIN: B000JNL8Y0

      Matrix of Creation: Sacred Geometry in the Realm of the Planets
      Average customer rating: 4 out of 5 stars
      • Was the solar syatem designed?
      Matrix of Creation: Sacred Geometry in the Realm of the Planets
      Richard Heath
      Manufacturer: Inner Traditions
      ProductGroup: Book
      Binding: Paperback

      Greek & RomanGreek & Roman | Philosophy | Nonfiction | Subjects | Books
      NumerologyNumerology | Divination | New Age | Religion & Spirituality | Subjects | Books
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      5. Sacred Number: The Secret Quality of Quantities (Wooden Books) Sacred Number: The Secret Quality of Quantities (Wooden Books)

      ASIN: 0892811943
      Release Date: 2004-05-15

      Book Description

      Reveals the ancient mathematical principles refuting the notion of the solar system as an accidental creation


      • Reveals how ancient civilizations encoded their secret knowledge of the sky in mythology, music, and sacred measures


      • Shows how modern culture can benefit from the ancient astronomical and astrological worldview based on number


      • Shows the role of ratio and harmonic proportions in the creation of the material world


      Humanity’s understanding of number was deeper and richer when the concept of creation was rooted in direct experience. But modern sensibility favors knowledge based exclusively on physical laws. We have forgotten what our ancestors once knew: that numbers and their properties create the forms of the world. Ancient units of measurement held within them the secrets of cosmic proportion and alignment that are hidden by the arbitrary decimal units of modern mathematical thinking.

      Sacred numbers arose from ancient man’s observations of the heavens. Just as base ten numbers relate to the fingers and toes in terms of counting, each celestial period divides into the others like fingers revealing the base numbers of planetary creation. This ancient system made the art of counting a sacramental art, its units being given spiritual meanings beyond just measurement. The imperial yard, for example, retains a direct relationship to the Equator, the length of a day and a year, and the angular values of Earth, Moon, and Jupiter.

      The ancients encoded their secret knowledge of the skies within mythology, music, monuments, and units of sacred measurement. They understood that the ripeness of the natural world is the perfection of ratio and realized that the planetary environment--and time itself--is a creation of number.

      Customer Reviews:

      4 out of 5 stars Was the solar syatem designed?.......2005-06-03

      Why do the "Intelligent Design" people put all their effort into demolishing a superior system of biology. The best indications of design are in the numerical facts of the solar system where the golden mean is found and the numbers of the orbit of the moon match those of the orbit of Jupiter. Richard Heath, continuing a path pioneered by John Mitchell and others presents facts that are hard to digest. Yes, I would like read a debunking of what is presented here, but I have a feeling that I will not get one. The book is sometimes difficult to follow, and one must read some parts more than once to understand them. Constantly one feels that this cannot be. The measurements of the bodies in our solar system must be just happenstance. They cannot fit together in a numeric system as presented here. So is Heath twisting the numbers? Apparently not. Then what does it mean that this is so? Certainly this is a challenge for science, but it actually an even bigger one for the dogmatists of our age. The so-called "Intelligent Design" people will not accept this because to do so requires an acceptance of older gods.

      Working with Chemistry: A Laboratory Inquiry Program
      Average customer rating: 1 out of 5 stars
      • This book stinks
      Working with Chemistry: A Laboratory Inquiry Program
      Donald J. Wink , Julie Ellefson Kuehn , and Sharon Fetzer-Gislason
      Manufacturer: W. H. Freeman
      ProductGroup: Book
      Binding: Spiral-bound

      ClinicalClinical | Chemistry | Science | Subjects | Books
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      2. Calculus (3rd Edition) Calculus (3rd Edition)
      3. Chemistry Chemistry

      ASIN: 0716796074

      Customer Reviews:

      1 out of 5 stars This book stinks.......2004-07-18

      The Lab book is the amost ambiguous piece of material ever written to mankind. I dont suggest any Chemistry student to use this book if he wants to still enjoy the subject. With this book I've grown a strong disliking for Chemistry Lab. The book provides no clear instructions for the procedures and therefore makes lab confusing and frustrating. A WASTE OF MONEY

      The Crucible of Creation: The Burgess Shale and the Rise of Animals
      Average customer rating: 4 out of 5 stars
      • Not the best book on the subject
      • Superb study on the Burgess Shale
      • From a Reader in Sanibel Island Florida
      • interesting but misses the point
      • Fascinating book - don't get distracted by side issues
      The Crucible of Creation: The Burgess Shale and the Rise of Animals
      Simon Conway-Morris
      Manufacturer: Oxford University Press, USA
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | Evolution | Science | Subjects | Books
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      1. Wonderful Life: The Burgess Shale and the Nature of History Wonderful Life: The Burgess Shale and the Nature of History
      2. Life's Solution: Inevitable Humans in a Lonely Universe Life's Solution: Inevitable Humans in a Lonely Universe
      3. Cradle of Life: The Discovery of Earth's Earliest Fossils Cradle of Life: The Discovery of Earth's Earliest Fossils
      4. Trilobite: Eyewitness to Evolution Trilobite: Eyewitness to Evolution
      5. The Fossils of the Burgess Shale The Fossils of the Burgess Shale

      ASIN: 0192862022

      Amazon.com

      The Burgess Shale deposits, in western Canada, have joined the Galapagos Islands as a destination of choice for vacationing scientists and fans of evolutionary theory. The fame of these places is in part due to the unique flora and fauna (living or dead) they boast, and in part to the scientists who have described and attempted to explain them. Like Stephen J. Gould's Wonderful Life, this book from Simon Conway Morris, original describer of the fascinating, troubling fossil Hallucigenia, gives an account of the Burgess Shale and the scientists who argue over the tiny remains of once-living creatures. Conway Morris calls the place "the most wonderful fossil deposit in the world," and his emotion is contagious. Beyond describing the creatures that formed the fossils, he speculates about how the Burgess Shale fits in to the story of human evolution.

      Book Description

      'tells a great story and manages to be informative at all levels. Conway Morris has a collector's eye for the sort of entertaining yet informative snippets that keep readers on their toes.' New Scientist Located in the west of Canada, the Burgess Shale contains a unique collection of fossil remains, and has become an icon for those studying the history of life. This remarkable book takes us on a fresh journey back in time through the Burgess Shale and its astonishing collection of pre-Cambrian creatures. In an entertaining and readable style, Simon Conway Morris paints a vivid picture of the critical period which saw the diversification of all the major animal groups, and takes a controversial stance on current evolutionary theories that is sure to provoke much interest and debate. 'It is less bleak in its assessment of life on earth and it is spiritually uplifting, rather than dry and mechanistic as some would have us believe' THES R 'The centerpiece of The Crucible of Creation is a description, authoritative and readable, of the animals themselves. New York Times Book Review

      Customer Reviews:

      3 out of 5 stars Not the best book on the subject.......2006-04-04

      The Burgess Shale is interesting in itself as well as for the deeper points that it makes (or rather than people make with it) for evolutionary history. Conway Morris' updated explanation of the fauna from the Burgess and recent research into similar deposits in China and Greenland is important but suffers in comparision with A Wonderfull Life. It is simply not as detailed or engaging. As for his larger points, Conway Morris points out several flaws and hidden assumtions in Gould's work but his conclusions are themselves quite weak. His later book Life's Solution does a much better job at presenting his points and marshalling evidence for them, even if they still, in my opinion, remain unproven.

      5 out of 5 stars Superb study on the Burgess Shale.......2002-09-01

      Morris, one of two contemporary specialists on the Burgess Shale, has produced an exceedingly well-written survey of the Burgess shale fauna and their meaning for evolutionary biology. The book is loaded with scores of B/W photos, 4 color drawings, a 13-page glossary of terms for the uninitiated, an imaginative underwater excursis with time-travelling paleontologists to the middle Cambrian, and a chapter on developmental evolutionary genetics (wherein he argues that many Burgess forms *are* related to contemporary forms). Stephen Jay Gould's view of the significance of the Burgess Shale is that the bizarre life-forms seen then demonstrate the historical contingency of evolution--rewind the tape and let it play out again, and things would turn out differently (a la Jimmy Stewart's "Wonderful Life"). Morris's thesis is that Gould's tape-player metaphor is misleading, overemphasizing contingency at the cost of ignoring the powerful role played by ecology . One need only consider the evolution of convergent traits in insular life-forms (e.g., Australian marsupial cat-like predators) to get the point. (I should point out that I am suspicious of monolithic theories from either pole of the necessity-chance spectrum.) I find it unfortunate that Gould never discussed Bradley Efron's Bootstrap, a technique used widely in evolutionary and population genetics, or cellular automata, a la Stuart Kauffman, which give rise to the same recurrent patterns with astonishing regularity.) Morris is an adaptationist senstive to the power of ecology to shape evolution, who sees Burgess forms not as deviant freaks that accidentally went extinct but as ancestral to contemporary animals. As usual, there is likely to be truth to both positions; indeed, in some ways, their different views turn on different understandings of probability. For anyone with more than a passing interest in evolutionary biology and paleontology, who finds Gould's incessant digressions distracting, or wonders about the hypertrophy of contingency, this book should not be missed.

      2 out of 5 stars From a Reader in Sanibel Island Florida.......2002-05-25

      I started this book with high hopes but found it consistently disappointing and annoying. He comtinually comes up with sentences that are so imprecise as to be meaningless. For example (page 205) ' It is my opinion that human history can make no sense unless evil doings are recognized for what they are, and that they are bearable only if somehow they may be redeemed'

      Then in debating convergence he argues that whales are inevitable in the sense that life will inevitably produce a 'fast ocean going animal that sieves sea water for food' True, but it is surely not logical to deduce from that the inevitability of homo sapiens. One could argue the inevitability of 'something like an ape' ie 4 limbs, 2 for standing 2 for grasping, upright stance, omnivore etc. Sure, but not such a specific and unusual creature as man. Especially recognising that the features which give us uniqueness have emerged so recently in geological time. Surely something so inevitable and important would not have waited three and a half million years just to enjoy 50,000 years of existence.

      The key characteristics of man in this context are intelligence and consciousness. If it is argued that convergence inevitably leads to the emergence of man (with these characteristics) then why do they not emerge (with similar inevitably) in some or all of the other phylla. Having heard his arguments I am afraid I side with Gould on this particular topic ie we could have lots of re-runs but still not lead to that fortunate (or unfortunate!) outcome labeled 'homo sapiens'.

      3 out of 5 stars interesting but misses the point.......2001-11-01

      In a very interesting book, on a fascinating and inspiring topic, one of the key figures is making his ideas public, and does not convince.
      Simon Conway Morris tries to undermine or oppose the views of S.J. Gould, and while he might scientifically be the most likely person to succeed in such a feat, he utterly fails to do so.
      Conway Morris is very hostile to the views presented in Gould's "wonderful life", which were largely based upon his OWN earlier view, and does little justice to the man who brought him under the public (although by no means scientific, a task in which he succeeded extremely well on his own merit) spotlights.
      Conway Morris's arguments are based upon 3 major arguments: that of convergence, that of cladistics, and that of disparity.
      The first one is undoubtedly true, but trivial. Convergence can and will occur, but as it can be brought up by taxa belonging to extant groups, it has no bearing on the shape of the tree of life. Gould made no claim that ecological niches will not be filled - just that they will be filled later in evolution by more closely related taxa.
      The second argument is irrelevant and misleading. Again, Gould does not claim all the Burgess shale's weird wonders arose separately - quite on the contrary, but he does claim they arose early on the tree of life. Every life form can be fitted on a dendrogram, so the fact you can put Opabinia and Sidenyia on the same tree, is irrelevant to the argument presented.
      So we are basically left with the third argument. Throughout the book Conway Morris is claiming to have refuted the arguments of "Wonderful life", and as his own arguments are weak you are constantly waiting for him to pull the smoking gun. This appears not before about 15 pages from the end, and one is startled to see all of Conway Morris's argument relies on just one study - Foote's 1990 study of disparity in Burgess-shale and later trilobites. The conclusions arising from this analysis are in no way the clear cut evidence Conway Morris wants them to be: the debate is on between scientists as to their validity and implications, and more importantly - they do not even directly bear on the question of disparity between HIGHER taxonomic units (e.g. Phyla): the major issue at hand.
      Thus Conway Morris's book fails to convince. It does however a fascinating story, and the most updated one today, of the wonderful story about animal origins. Conway Morris is modest in his claims to knowledge, and fully acknowledges what he don't know, or not sure of (this goes to facts, not arguments) and noble in his efforts to relate his story to recent conservation issues. All in all I'd read his book for the most updated info on the animals, and "Wonderful life" for the best philosophy of science

      5 out of 5 stars Fascinating book - don't get distracted by side issues.......2001-08-25

      I think some of the reviews make far too much about the author's comments about Stephen Jay Gould. That these two disagree about certain things is just fine with me and if it gets a little personal at times, so what? Consider that just a little spice in the dish. What is wonderful about this book is its concise expression of ideas and concepts and its use of apt illustrations to help us understand the points it makes. Simon Conway Morris obviously cares very deeply about the subject of the book and his skillful writing helps us catch some of that fervor. Whether you end up believe Dr Gould or Dr Conway Morris or make up some other conclusion isn't really the point. You will be better off having read this book (as well as Gould and other authors). This book is a valuable contribution to our understanding of the implications of the Burgess Shale and what we believe we are learning from it and other sites. There are many valuable concepts discussed in this book and valuable references to other reading so you can take your investigations as deep as you care to go. If you read this book I believe you will enjoy it and learn from it.
      The Crucible of Creation: The Burgess Shale and the Rise of Animals.: An article from: American Scientist
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        The Crucible of Creation: The Burgess Shale and the Rise of Animals.: An article from: American Scientist
        Peter J. Bowler
        Manufacturer: Sigma Xi, The Scientific Research Society
        ProductGroup: Book
        Binding: Digital

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        ASIN: B00098AMU6
        Release Date: 2005-07-28

        Interfacial Aspects of Phase Transformations (NATO Science Series C:)
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          Interfacial Aspects of Phase Transformations (NATO Science Series C:)
          B. Mutaftschiev
          Manufacturer: Springer
          ProductGroup: Book
          Binding: Hardcover

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          Interfacial Aspects of Phase Transformations (NATO Science Series C:)
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            Interfacial Aspects of Phase Transformations (NATO Science Series C:)
            B. Mutaftschiev
            Manufacturer: NY
            ProductGroup: Book
            Binding: Hardcover
            ASIN: B000MUH9D4

            A Gentle Undertaking
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              A Gentle Undertaking
              Amber Jo Illsley
              Manufacturer: Denlingers Pub Ltd
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              Binding: Paperback

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              ASIN: 0877146659

              Book Description

              Small town humour and drama surrounding the early demise of a local, set on New Zealands's rugged West Coast.

              Books:

              1. Student Guide to accompany WFT 2005: Individual
              2. Study Guide for use with Fundamental Accounting Principles, Volume 2 Chapters 12-25
              3. Successful Investing with Fidelity Funds, Revised & Expanded 3rd Edition
              4. The Complete Guide to Electronic Trading Futures: Everything You Need to Start Trading On Line
              5. The CRB Commodity Yearbook 1999
              6. The Handbook For No-Load Fund Investors, 2000 Edition
              7. The Incredible Internet Guide to Online Investing & Money Management (Incredible Internet Guide Series)
              8. The Money Trap: A Practical Program to Stop Self-Defeating Financial Habits So You Can Reclaim Your Grip on Life
              9. The Retirement Catch-Up Guide: 54 Real-Life Lessons to Boost Your Retirement Resources Now
              10. The Right Way to Hire Financial Help - 2nd Ed.: A Complete Guide to Choosing and Managing Brokers, Financial Planners, Insurance Agents, Lawyers, Tax Preparers, Bankers, and Real Estate Agents

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