Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition

Book Description

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.

The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

*The Glossary is back!
*Learn how to build a TV/cable/radio/Internet audience
*Understand streaming media as a powerful promotion tool

Customer Reviews:

Basic Book Better for College Students than Professionals.......2007-07-12

This book is a typical college textbook. A lot of definitions... a lot of fairly rudimentary information.

It's a good book for people who want to learn basic information about media marketing, but it goes into little to no depth about most aspects of the field.

I also don't get the sense that the authors -- college professors-- have much of a sense of the industry as it is today. Other than a mention of sniping and on-air bugs (which debuted several years ago), the book seems a little out of touch.

Therefore, I wouldn't recommend it to anyone currently working in media marketing, because you'll learn very little new knowledge.

But, as it's not presented as an intermediate or advanced book, it's a good resource for beginners.

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HRM: Theory and Practice Interface

Human Resource Management: Rhetorics and Realities; Anniversary Edition (Management, Work and Organisations)
Karen Legge
Manufacturer: Palgrave Macmillan
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
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ASIN: 1403936005
Release Date: 2005-02-10

Book Description

Human Resource Management remains a classic text examining the role and place of HRM in contemporary society. A decade on, the anniversary edition brings the debate up to date, and explores the changes and developments that have taken place since its original publication in 1995. A new foreword and introductory chapter by Karen Legge places the original debates within the context of the new millennium, ensuring that Human Resource Management remains fresh and relevant to a new generation of students.

Customer Reviews:

HRM: Theory and Practice Interface.......2006-02-14

In this revised edition Legge adds a new new introduction of 42 pages, though the rest of the book is the earlier edition itself. She notes a number of new developments, which, among others, include the following: the private sector services sector has been emerging at a fast pace; the emergence of call centres as a huge industry; Mcdonaldization is taking place; knowledge worker has demonstrated a different set of needs; management of emotions is becoming an important area; there is a major attempt towards conceptualizing the links between HRM, business strategy and firm performance; there is a growing debate on cultural and institutional effects of globalization; the debate on Asian tigers, Japanese keiretsu and Korean Chaebols is giving way to outsourcing to India and China and rising growth rates of these two economies; unions' failure to organize new private sector manufacturing and service sector workplaces; and comprehensive increase in business ethics in general.

Legge continues to point out yawning gaps between the promises of HRM and its practice. Even as the author has stuck to her original arguments on the projected and realistic role of HRM, her new introductory chapter to the earlier edition will stimulate HRM scholars to further contribute to critical HRM scholarship. By deconstructing the HRM discourse, she had summarily dismissed the claims of HRM. She has not substantially diluted the spirit of the arguments she had put forward in the earlier edition. For most scholars, the book will surely recast the original debates in the context of the new realities that have been emerging over the years.

But it must be said that even as the book is an intellectual extravaganza in critical HRM, it will certainly not be of much interest to MBA students as the book claims on the back cover; they will be apt to protest vigorously if any teacher prescribes this book to them as it is too heavy for them; and they may also argue that they do not need to go into such perspectives. Rather they are expected to uncritically accept--or are going to be told to so--the competitiveness potential of soft HRM. That is also what industry wants from them. The book is an essential reading for anyone who researches in these areas, given the depth of analysis and rigour that is the hallmark of all writings of Legge.

Debi S. Saini
MDI, Gurgaon, India

Book Description

Over the past few decades, the excitation and ionization of atmospheric gases has become an area of intense research. A large amount of data have been accumulated concerning the various elementary processes which occur when photons, electrons and ions collide with atoms and molecules. This scattered information has now been collected in a handbook for the first time, and the authors give a critical analysis of relevant data. This book is a comprehensive and detailed study of the available information and is distinguished by the following outstanding features: the consideration of a large number of atmospheric constituents, including H^O2, H, N^O2, N, O^O2, O, CO, CO^O2, H^O2O, HCl and some hydrocarbons the maximum number of space particles, including magnetospheric particles, are considered as projectiles: photons, electrons, hydrogen atoms, protons and helium ionsthe energy range under study corresponds to the real spectrum of cosmic fluxes, from threshold values for elementary processes up to several thousand keV the recommended values of cross sections, obtained from analysis of the available experimental data, are given in the handbook and their accuracy is estimated. These features make the handbook particularly valuable to specialists in the aeronomy of planets, comets and active perturbations, as well as to experimentalists and theoreticians working in the fields of plasma physics, atomic and molecular physics, physics of the upper atmosphere, chemical physics, optics and spectroscopy.

Atomic and Molecular Data and Their Applications: Joint Meeting of the 14th International Toki Conference on Plasma Physics and Controlled Nuclear Fusion ... / Atomic, Molecular, Chemical Physics)

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Atomic and Molecular Data and Their Applications: Joint Meeting of the 14th International Toki Conference on Plasma Physics and Controlled Nuclear Fusion ... / Atomic, Molecular, Chemical Physics)

Manufacturer: American Institute of Physics
ProductGroup: Book
Binding: Hardcover

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ASIN: 0735402566

Book Description

The International Conference on Atomic and Molecular Data and their Applications is a forum for interaction of AM (Atomic and Molecular) data producers and users and for information exchange on AM data needs and availability, AM data activities and databases worldwide. These include applications in magnetic and internal fusion, industrial plasma processing, astrophysics, lighting, medical radiation hysics and atmospheric physics.

Atomic Processes in Plasmas: 14th APS Topical Conference on Atomic Processes in Plasmas (AIP Conference Proceedings / Atomic, Molecular, Chemical Physics)

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Atomic Processes in Plasmas: 14th APS Topical Conference on Atomic Processes in Plasmas (AIP Conference Proceedings / Atomic, Molecular, Chemical Physics)

Manufacturer: American Institute of Physics
ProductGroup: Book
Binding: Hardcover

Astrophysics & Space Science | Astronomy | Science | Subjects | Books

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Book Description

All papers were peer-reviewed for this proceedings volume. The conference focused on atomic physics relevant to plasmas, and plasma science dependent on atomic processes, from either a modeling or diagnostics point of view. Also, an exciting breakthrough discovery was first announced at this conference on a new antihydrogen formation technique. Topics include the relatively mature research areas of atomic structure and collisions, atomic kinetics, laser-produced plasmas, magnetic- and inertial-confinement fusion, Z-pinches, opacities and equation of state, lighting, and astrophysics, as well as the burgeoning areas of warm dense matter simulations and ultracold plasmas used, for example, in the recent formation of antihydrogen.

Atomic Processes in Plasmas: The 15th International Conference on Atomic Processes in Plasmas (AIP Conference Proceedings / Atomic, Molecular, Chemical Physics)

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Atomic Processes in Plasmas: The 15th International Conference on Atomic Processes in Plasmas (AIP Conference Proceedings / Atomic, Molecular, Chemical Physics)

Manufacturer: Springer: American Institute of Physics
ProductGroup: Book
Binding: Hardcover

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Product Description

All papers have been peer-reviewed. This volume reports the latest work of 37 leading researchers invited to speak at the 15th International Conference on Atomic Processes in Plasmas. The topics span 11 orders of magnitude of temperature (from laser-cooled particles to fusion reactors) and 25 orders of magnitude of length scale (from nanolithography to astrophysics). Topics discussed include: Plasmas, Atomic Physics, High Energy Density Physics (HEDP), Magnetic Fusion, Astrophysics, Lighting, Extreme Ultraviolet (EUV) Lithography, Laser Produced Plasmas, Electron Beam Ion Traps (EBIT), Highly Charged Ions, Atomic Data, Plasma Modeling, Plasma-Solid Interactions, Fourth Generation Light Sources (LCLS, XFEL), Plasma Diagnostics, Atomic Spectroscopy.

Molecular Processes in Plasmas: Collisions of Charged Particles with Molecules (Springer Series on Atomic, Optical, and Plasma Physics) (Springer Series on Atomic, Optical, and Plasma Physics)

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Molecular Processes in Plasmas: Collisions of Charged Particles with Molecules (Springer Series on Atomic, Optical, and Plasma Physics) (Springer Series on Atomic, Optical, and Plasma Physics)
Y. Itikawa
Manufacturer: Springer
ProductGroup: Book
Binding: Hardcover

Astrophysics & Space Science | Astronomy | Science | Subjects | Books

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Product Description

Molecular Processes in Plasmas describes elementary collision processes in plasmas, particularly those involving molecules or molecular ions. Those collision processes (called molecular processes) maintain plasmas, produce reactive species and emissions, and play a key role in energy balance in plasmas or more specifically in determining the energy distribution of plasma particles. Many books on plasma physics mention the elementary processes, but normally rather briefly. They only touch upon the general feature or fundamental concept of the collision processes. On the other hand, there are many books on atomic and molecular physics, but most of them are too general or too detailed to be useful to people in the application fields. The present book enumerates all the possible processes in the collisions of electrons, as well as ions, with molecules. For each process, a compact but informative description of its characteristics is given together with illustrative examples. Since the author has much experience as a practitioner in the field of atomic and molecular physics, the description is based on a thorough and up-to-date knowledge of the processes.

Molecular Processes in Space (Physics of Atoms and Molecules)

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Molecular Processes in Space (Physics of Atoms and Molecules)

Manufacturer: Springer
ProductGroup: Book
Binding: Hardcover

Astronomy | Astronomy | Science | Subjects | Books

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Molecules in Astrophysics: Probes and Processes (International Astronomical Union Symposia)

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Molecules in Astrophysics: Probes and Processes (International Astronomical Union Symposia)

Manufacturer: Springer
ProductGroup: Book
Binding: Paperback

Astronomy | Astronomy | Science | Subjects | Books

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ASIN: 0792345398

Book Description

Molecules are found in a large variety of astronomical environments, ranging from comets in the solar system to galaxies at high redshift. This book brings together astronomers, physicists and chemists to discuss the use of molecules as probes of astrophysical parameters, explore their role in the evolution of astronomical objects, and study the basic chemical processes that occur in space. The enormous progress in observational techniques is illustrated by studies of the physics and chemistry on scales comparable to the protosolar nebulae around high- and low-mass forming stars and planetary systems. Elegant new experimental techniques for the measurement of gas-phase reactions at low temperatures, the analysis of spectra, and the investigation of surface adsorbates on interplanetary dust particles and meteorites are presented; the importance of accurate quantum chemical calculations is emphasized. Present knowledge of the composition of dust grains and polycyclic aromatic hydrocarbons is summarized. Other topics include models and observations of jets and outflows, photon- and X-ray-dominated regions, masers in and outside our galaxy, the comet D/Shoemaker-Levy collision with Jupiter, the envelopes and photospheres of late-type stars including brown dwarfs, diffuse and translucent clouds, and external galaxies ranging from the nearby Magellanic Clouds to distant quasar absorption line systems and starburst galaxies at the edge of the Universe.

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Molecular Processes in Space
T.; Shimamura, I.; Shimizu, M.; Itikawa, Y. Watanabe
Manufacturer: Springer
ProductGroup: Book
Binding: Paperback
ASIN: B000OSIM1M

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Molecular Processes in Space
T.; Shimamura, I.; Shimizu, M.; Itikawa, Y. Watanabe
Manufacturer: Kluwer Academic Publishers
ProductGroup: Book
Binding: Hardcover
ASIN: B000HN822S

Book Description

Progress in Photochemistry and Photophysics is a multiple-volume set that presents a critical review of developments in the inorganic, organic, atmospheric, environmental, material, bio- and polymer fields of photochemistry and photophysics . The book provides essential information for students and researchers in photochemistry and photophysics.

Book Description

The text provides an introduction to the variational methods used to formulate and solve mathematical and physical problems and gives the reader an insight into the systematic use of elementary (partial) convexity of differentiable functions in Euclidian space. By helping students directly characterize then the solutions for many minimization problems, the text serves as a prelude to the field theory for sufficiency. It lays the groundwork for further explorations in mathematics, physics, mechanical and electrical engineering, and computer science.

Customer Reviews:

Introductory and readable, yet rigorous.......2000-05-08

I had read/studied most of this book when I was a graduate student in chemical engineering at Syracuse University (in 1987-88). I also took two courses on the subject from Professor Troutman. I strongly recommend this book to any "newcomer" to the subject. The author is a mathematician, and a large fraction of the book consists of theorems, lemmas, propositions, corollaries (and their rigorous proofs). The book also contains, however, a good number of illustrative examples and exercises which make it useful to engineers and scientists as well as to students of mathematics who want to learn more about applications of mathematics to physical sciences.

Book Description

The two short novels in this volume follow the adventures of two unlikely heroes-delinquent pícaros living by their wits among corrupt priests and prostitutes, beggars and idle gentlemen, thieves, tricksters, and murderers. Lazarillo de Tormes (1554), published anonymously, provided a literary model for Cervantes' Don Quixote and describes the ingenious ruses employed by a boy from Salamanca to outwit a succession of disreputable masters. Francisco de Quevedo's The Swindler (1626) is a comic yet brutal and sordid account of a servant who wants to become a gentleman but ends up a cardsharp and common criminal.

Customer Reviews:

Wonderful translation, brilliant introduction.......2007-08-24

I find it simply miraculous being able to render into a foreign language such as English both the richness and flavour of the world of El Lazarillo de Tormes. Congratulations.

Lazarillo de Tormes.......2006-08-21

All I can say is that I never would have believed that this story (short and not so sweet) was written in the 1500s! Truthfully, not much has changed as far as "the church" and "the nobility" are concerned. There is a reason this little story has endured and it is because the world's problems, like the world's fashions, instead of petering out and dying, seem to recycle themselves for the sake of posterity (lest we forget).
Like Voltaire's "Candide," this short story offers a scathing social commentary paired with an expert knack for dark comedy. I literally laughed outloud all the way through. The abuses of young "Lazaro" are unfortunate but irresistable...and not without truth.
This is a two to three hour read at most. You have absolutely nothing to lose. If you have a good sense of humor and do not take the "powers that be" too seriously, you would be a fool not to give it a try.

Great examples of an old literary tradition.......2006-02-08

I picked this book up on a whim, having a certain fondness for literary tales of thieves and con-men, and I was not disappointed. The forward of the book would give you the impression that the Spanish invented the picaresque novel, a point on which I would differ, given that Petronius' The Satyricon, which while not a novel per se, is still the very spirit of the picaresque literary theme and is older by far. Nonetheless, I found these two short novels both entertaining and surprisingly educational, showing us if nothing else that human motivations and susceptibility to temptation and trickery really never change. The cons and tricks employed by the "heroes" of both novels are easy to identify with, being as many are the Renaissance era equivalents of modern day identity theft and business fraud. And as smaller examples of the literary style of the time, they also fit well alongside the much more famous work of the period, Cervantes' Don Quixote, in both the feel of the culture of that time and place and of the universal traits of human nature that transcend time and place. The translation is well done and reads quite smoothly, even though as it notes in the foward that some jokes, puns and other comic references were so tied to the language and the time that only lengthy footnotes could attempt to explain them in context, which would have marred the readability considerably.

My only disappointment, and it is a minor one, is that The Swindler ends referring to a second volume which apparently was never written. This may have been intentional, a literary device of sorts. Or, since DeQuevedo never intended The Swindler to be published in the first place, and when it did appear, never claimed authorship, it may simply be that he never got around to writing the alluded-to second volume. Still, that aside, both short novels are worth reading for anyone who has a fondness for the picaresque or for pieces of that period of Spanish literature.

An Entertaining Read.......2005-06-09

I tend to take more chances with my purchases on shorter
works and was rewarded in my impulse buy in this one.

These two novellas of scraggly characters trying to connive
their way to the top (or merely survive) are a pleasure to read,
fast-paced, full of wit, and a wonderful portrait of Spanish society in the 1600s.

profound, edifying and more entertaining than televison.......2005-03-03

"Picaresque." "Bildungsroman." "Beginning of the novel."
Literary historians (some of them, anyway) tell us that these works mark the transition from pamphlet and chapbook to the protonovel, picked up by Cervantes, later by the French & English novelists. I'll take their word for it.
These books are a lot of fun to read, if you enjoy fast comic action with flashes of pathos, and can stand some coarseness and brutality mixed in. Welcome to Spain in the 1500's. Welcome to Planet Earth.
The translation is excellent standard English, not quite the colloquial, which would be an affectation, under the circumstances.
Students of Spanish might well want to try "Lazarillo" in Spanish. It's surprisingly un-difficult for the motivated intermediate student. There have been several annotated editions for English speakers over the years.
What a wonderful country Spain has been, ever since the Romans incited war against Carthage by drawing a line in it. And still is. Thanks, Spaniards, for throwing out your stupid government that kow-towed to the American warmongerers.

Two Spanish Picaresque Novels : Lazarillo De Tormes; The Swindler (A Penguin Classic)

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Two Spanish Picaresque Novels : Lazarillo De Tormes; The Swindler (A Penguin Classic)
Francisco De; Alpert, Michael (translator) Quevedo
Manufacturer: Penguin Classics
ProductGroup: Book
Binding: Paperback
ASIN: B000OJ91HA

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Two Spanish Picaresque Novels: Lazarillo De Tormes/ the Swindler

Manufacturer: Penguin Books
ProductGroup: Book
Binding: Mass Market Paperback
ASIN: B000GRRIHU

Lazarillo De Tormes and the Swindler: Two Spanish Picaresque Novels (Penguin Classics)

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Lazarillo De Tormes and the Swindler: Two Spanish Picaresque Novels (Penguin Classics)
Francisco De Quevedo Michael Alpert
Manufacturer: Penguin Classics
ProductGroup: Book
Binding: Paperback
ASIN: B000OJDH3E

TWO SPANISH PICARESQUE NOVELS LAZARILLO DE TORMES ANON THE SWINDLER(EL BUSCON)

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TWO SPANISH PICARESQUE NOVELS LAZARILLO DE TORMES ANON THE SWINDLER(EL BUSCON)
Francisco De and (Translated From Spanish to English By) Muchael Alpert Anon and Quevedo
Manufacturer: Penguin Books
ProductGroup: Book
Binding: Paperback
ASIN: B000IOQ2FA

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