Press Releases Are Not a PR Strategy

Average customer rating:

On The Money!

Great!

If you do PR and you haven't read this book....

Kasia, Web 2.0 entrepreneur and enthusiast

Press Releases Are Not a PR Strategy
Linda, B. VandeVrede
Manufacturer: VandeVrede Public Relations, LLC
ProductGroup: Book
Binding: Paperback

Financial | Accounting | Industries & Professions | Business & Investing | Subjects | Books
General | Accounting | Industries & Professions | Business & Investing | Subjects | Books
Management | Management & Leadership | Business & Investing | Subjects | Books
Public Relations | Marketing & Sales | Business & Investing | Subjects | Books
Look Inside Business Books | Trip | Specialty Stores | Books
Similar Items:

The Public Relations Writer's Handbook: The Digital Age

Making News: A Straight-Shooting Guide to Media Relations

Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication (J-B International Association of Business Communicators)

Writing Effective News Releases...: How to Get Free Publicity for Yourself, Your Business, or Your Organization

The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage

ASIN: 0976252716
Release Date: 2007-03-09

Product Description

Overview on public relations strategy for executives, PR professionals and communications students. The chapters are organized to take readers from a basic understanding of public relations and how it differs from other marketing communications tactics, to several sections on specific PR tactics and how and where they should be used. There is a new chapter on social media, including blogs, podcasts, wikis and RSS feeds. The expanded appendix includes the PRSA code of ethics, a resource directory, and samples.

Customer Reviews:

On The Money!.......2007-09-12

Linda lays out the details on building a strategic public relations plan. She candidly tells you what will work and what won't, popping the balloons of those PR practitioners who bilk naive businesses with unfulfillable promises.

Her take on PR dismisses the Press Release Mills and Spin Doctors who damage our discipline and those foolish enough to engage them. She fleshes out some of the concerns I expressed in a Barks & Bites OPED in the Public Relations Journal Bulldog Reporter, entitled "I Want A Divorce." Her take on public relations is right in line with the role I advocate in my book, Play Nice, Make Money.

Linda has obviously been there and done it all. While students and PR professionals can gain much from this book, every business executive can gain a much better understanding of the role PR should play in their organization as well. This book should be required reading in every MBA program and business course as well as every communications course offered.

W.T. "Bill" McKibben

Great!.......2007-06-19

Perfect Condition - came right on time - no worries at all!

If you do PR and you haven't read this book...........2007-06-09

Shame on you. Do what Linda says. In order to do that you have to buy Linda's book. This is the cheapest graduate level course in modern public relations for the technical enterprise you will ever take. If you don't read and apply the lessons in this book, you will be walking on crutches in your job.

Linda VandeVrede is one of the best solo practitioners of PR for technical companies. I recommend her services regularly and I highly recommend her book.

Walt Boyes
Editor in Chief
Control magazine
www.controlglobal.com

Kasia, Web 2.0 entrepreneur and enthusiast.......2007-03-20

What is PR? How does one develop a successful PR campaign? Linda VandeVrede's book answers all these questions and more. Her book is concise, interesting, and very easy to read and understand. "Press Releases are not a PR Strategy" walks the reader through the concepts of PR in a very straightforward way. From the entrepreneurial point of view, this book is invaluable! I highly recommend it for early stage startups.

Risk Issues and Crisis Management: A Casebook of Best Practice (PR in Practice)

Average customer rating:

Risk Issues and Crisis Management: A Casebook of Best Practice (PR in Practice)
Michael Regester , and Judy Larkin
Manufacturer: Kogan Page
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Public Relations | Marketing & Sales | Business & Investing | Subjects | Books
Similar Items:

ASIN: 0749443820

Book Description

"Clearly written and sympathetic without taking sides, this book could really make a difference for your company if the unexpected happens." -- Marketing Business

Average customer rating:

Accounting - PR
Ellen Sweatt
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Accounting Chapters 1-13 (6th Edition)

ASIN: 0130919861

Defliese: Update Supp - 1988 T/A & Be Inte with Mont Auditing 10ed Rev Coll Vers (Pr Only)

Average customer rating:

Defliese: Update Supp - 1988 T/A & Be Inte with Mont Auditing 10ed Rev Coll Vers (Pr Only)
PL DEFLIESE
Manufacturer: John Wiley & Sons Inc
ProductGroup: Book
Binding: Hardcover

Delaney: Cpa Examination Review Audio Cassettes Theory & Practice (24 Cassettes + 16 Page Booklet)

Average customer rating:

Delaney: Cpa Examination Review Audio Cassettes Theory & Practice (24 Cassettes + 16 Page Booklet)
PR Delaney
Manufacturer: John Wiley & Sons Inc
ProductGroup: Book
Binding: Paperback

Ernstyoung: the Ernst & Young Tax-Saving Strategies Guide 1994 (Pr Only) (Ernst & Young Tax Saver's Guide)

Average customer rating:

Ernstyoung: the Ernst & Young Tax-Saving Strategies Guide 1994 (Pr Only) (Ernst & Young Tax Saver's Guide)
ERNSTYOUNG
Manufacturer: John Wiley & Sons Inc
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
ASIN: 0471599050

Average customer rating:

Helmkamp Workpapers 1 to Accompany Pr
HELMKAMP *WORKP
Manufacturer: John Wiley & Sons Inc
ProductGroup: Book
Binding: Unknown Binding

Helmkamp: Update of Statement of Cash Flows & in Cometaxes T/A Principles Etc 2e (Pr Only)

Average customer rating:

Helmkamp: Update of Statement of Cash Flows & in Cometaxes T/A Principles Etc 2e (Pr Only)
JG HELMKAMP
Manufacturer: John Wiley & Sons Inc
ProductGroup: Book
Binding: Unknown Binding

Helmkamp: Working Papers II to Acc Chapters 14-2 8/ Principles of Acctng 2ed (Pr Only)

Average customer rating:

Helmkamp: Working Papers II to Acc Chapters 14-2 8/ Principles of Acctng 2ed (Pr Only)
JG HELMKAMP
Manufacturer: John Wiley & Sons Inc
ProductGroup: Book
Binding: Paperback

Helmkamp: Working Papers to Acc Managerial Accounting (Pr Only)

Average customer rating:

Helmkamp: Working Papers to Acc Managerial Accounting (Pr Only)
JG HELMKAMP
Manufacturer: John Wiley & Sons Inc
ProductGroup: Book
Binding: Unknown Binding

Book Description

Tom Peters says "Hal Rosenbluth's story is one of the great unsung business success sagas -- and in this fully revised and updated 10th anniversary edition of The Customer Comes Second, Rosenbluth and his co-author Diane McFerrin Peters offer proof that his leadership style is one for the new millennium.

The secret of his success, and that of his company, Rosenbluth International is simple: Hal Rosenbluth concentrates on his employees first, and his customers second. This is a formula that has worked for more than two decades, and has transformed his company from a small family business into a global industry leader, grossing over $6 billion.

In this classic on counterintuitive management practice, the entrepreneurial genius and visionary leader of Rosenbluth International shows you how to use exceptional service to win in any industry!

This insightful and compelling book reveals new ideas for hiring, motivating and managing employees, and shows how best to integrate technological innovation and creative solutions into the everyday work experience to ensure that your employees -- your company's greatest asset -- win you the best customers and propel your business to the greatest heights of success.

Rosenbluth's tried and tested methods show you how to build highly effective teams, inspire loyalty and initiative, and turn your workplace into a hotbed of synergy where people produce consistently incredible results.

For more than ten years, the strategies and ideas in this book have galvanized CEOs, entrepreneurs and managers everywhere, making fans of business leaders and thinkers like Jeff Greenfield, Scott McNealy and many others. These secrets continue to prove themselves today as Rosenbluth International has rapidly emerged as the foremost travel management company since its industry's devastation following 9/11. Find out how Hal Rosenbluth's winning ideas can transform you and your company: by putting your customer second, you're guaranteed to win!

Customer Reviews:

Excellent Book.......2007-08-05

I wish I would have read this prior to starting to work for his new company and also I could've used this about 5 years ago to encourage me to change careers. This is an excellent book and I'm using some of the examples in it for my MBA application this fall.

Common Sense and Company Culture.......2002-11-25

As an Executive Coach and a close observer of many corporate cultures it did my poor old tired heart a world of good to read this book. If what Hal Rosenbluth says about his company is even half true, it puts his organization at the forefront of employee value and relationship management. Beyond all that, it makes perfect common sense. Why we would think in our wildest imagination that an employee who does not feel valued by his employer would not transmit that lack of appreciation to his customers, is a mistery to me. The first 100 pages of this book are not be missed by any company who truly wants to improve their workplace culture, increase the productivity of their workforce and cut their turnover rate down dramatically. Read it and implement any one of the outstanding programs explained within and watch s shift in morale and productivity start right away. This book is a keeper and an excellent reference source. I could not recommend it more highly.

Common Sense and Company Culture.......2002-11-25

business book nut.......2002-10-04

I am an avid reader of business books, and if I gain just one or two usable ideas from a book, I consider it worth my time. This book is a stand-out among management books, because I got not one or two, but at least a dozen solid ideas I can implement right away. I have shared it with all my top level managers, and have wathced it being shared throughout my multi-national organization. It is a gem, to be kept within reach in one's office -- not with the countless other books that sit, read once, on most managers' bookshelves. I highly recommend it for anyone who cares about the success of their business.

Salmon swim upstream.......2002-10-03

I don't think I need to tell any educated person that a review from a disgruntled ex-employee needs to be taken with a grain of salt, if not a whole handful (9/26/02). Rosenbluth is not a perfect company, and Hal never pretends it is but the lifeblood of his company is his belief that every member of the company is a valuable contributor. His book does a great job of conveying that value proposition and how others can make it work.

Although many companies preach an employee empowerment model few practice it. That's why Rosenbluth's mascot is the Salmon - we swim upstream.

Average customer rating:
The Customer Comes Second: Put Your People First and Watch 'em Kick Butt
Hal; Peters, Diane McFerrin Rosenbluth
Manufacturer: Collins
ProductGroup: Book
Binding: Paperback
ASIN: B000OEQ6UK

Customer Reviews:

A 20th century Walden, but better........2002-12-17

I'll have to confess a bias: I'm one of the author's sons. And the material is so close to me that its power is overwhelming, especially since the book came out only months before Dad died. Nonetheless, anyone I know who's read it feels the pull too. And the inimitable dry humor for which the author was reknowned permeates every chapter... the Editor at Stackpole Books wrote to tell me it had mesmerized everyone from the president to the receptionist.

At first glance this might seem to be wholly concerned with trees and plants, intimating that one needs to be a horticulturist to appreciate it. Dead wrong! While there are numerous chapters about plant and animal life, these are not the dry, technical stuff one might suppose...they're infused with an attention to their connects to non-horticultural things, like literature, history, culture and everyday living. There are people too, some of whom might have stepped out of a Dickens novel.

It's about the lessons and beauty of rural life -by an Atlantan suburbanite who knew nothing about it when he arrived. You might well consider this a 20th Century WALDEN (which it did not deliberately set out to be), except that this is more immediate and entertaining. Certainly much funnier (echoes of MR BLANDINGS BUILDS HIS DREAM HOUSE) and poignant, especially the final three chapters, where this whole idyllic landscape into which we've been immersed, confronts the gathering storm on the horizon.

Book Description

A major fraction of star formation in the universe occurs in starbursts. These regions of particularly rapid star formation are often located towards the centers of host galaxies. Studies of this kind of star formation at high redshift have produced astonishing results over recent years that were only possible with the latest generation of large ground-based and space telescopes. The papers collected in this volume present these results in the context of the much firmer foundation of star formation in the local universe, and they emphasize all the important topics, from star formation in different environments to the cosmic star formation history.

Book Description

Although a relatively unknown campaign, the Franco-Prussian War (1870-71) ultimately had great repercussions during World War I. Patry's firsthand and beautifully written chronicle vividly describes the bloodshed and appalling atrocities committed during the French army's advance to retake the Paris commune, and powerfully critiques the high command's shortcomings and follies. Elegantly translated, this ranks as one of the best examples of war memoirs written in any language, and includes informative biographies of the main participants and other valuable background material.

Customer Reviews:

Memoir of the Franco Prussian War.......2002-04-22

Victor Hugo christened 1870-71 as the "Terrible Year". During that long year, France experienced the destruction of two armies at Metz and Sedan, the Siege of Paris and the unsucessful attempts to relive the city and finally the bloody Paris Commune.

In the years following these disasters the French people tried to put a positive spin on this series of catastrophies. Artists like Detaille and De Nueville painted canvasses of noble soldiers defending the nation. Writers and historians tried to find positive stories and lessons from the Defeat.

Leonce Patry's memoirs were written 25 years after the war. His goal was to tell his story with as much honesty and frankness as was possible. His memoirs are a reaction to the false sugar coating that had been taking place during the previous 25 years.

Patry began the war as a young naive lieutenant and finished it as battle hardened captain. He led troops in the initial battles of the War. He was trapped during the siege of Metz and was there when Bezaine surrendered. Patry escaped Prussian imprisonment and fled to northern France where he took up arms again with Faidherbe's Army of the North. He endured the final battles of the War and then led his troops against the Paris Communards.

If one is looking for a general history of the Franco Prussian War, one should immediately go to Michael Howard's classic study of the war. Patry's well told story is about war as seen by lieutenants and captains. Patry writes well and is very unassuming.

Finally, the translator Douglas Fermer has produced a wonderful translation. His foot notes, Forward, bibliography and
appendices are simply amazing! This translation was obviously a work of love by a very gifted writer and scholar. This book is a must buy for every serious student of the Franco Prussian War.

Average customer rating:
Reality of War, The: A Memoir of the Franco-Prussian War 1870-1871
Leonce; Fermer, Douglas Patry
Manufacturer: Cassell
ProductGroup: Book
Binding: Paperback
ASIN: B000OSCFDI

Books:

Books Index

Books Home

Recommended Books