No Logo: No Space, No Choice, No Jobs

Average customer rating:

Informatively frustrating

Insight into an Ad-driven culture

Anti-Corporate Handbook

NO LOGO will fundementally alter the way you think about the world.

The Third World has always existed for the comfort of the First

No Logo: No Space, No Choice, No Jobs
Naomi Klein
Manufacturer: Picador
ProductGroup: Book
Binding: Paperback

General | Popular Economics | Business & Investing | Subjects | Books
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General | Politics | Nonfiction | Subjects | Books
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ASIN: 0312421435

Amazon.com

We live in an era where image is nearly everything, where the proliferation of brand-name culture has created, to take one hyperbolic example from Naomi Klein's No Logo, "walking, talking, life-sized Tommy [Hilfiger] dolls, mummified in fully branded Tommy worlds." Brand identities are even flourishing online, she notes--and for some retailers, perhaps best of all online: "Liberated from the real-world burdens of stores and product manufacturing, these brands are free to soar, less as the disseminators of goods or services than as collective hallucinations."

In No Logo, Klein patiently demonstrates, step by step, how brands have become ubiquitous, not just in media and on the street but increasingly in the schools as well. (The controversy over advertiser-sponsored Channel One may be old hat, but many readers will be surprised to learn about ads in school lavatories and exclusive concessions in school cafeterias.) The global companies claim to support diversity, but their version of "corporate multiculturalism" is merely intended to create more buying options for consumers. When Klein talks about how easy it is for retailers like Wal-Mart and Blockbuster to "censor" the contents of videotapes and albums, she also considers the role corporate conglomeration plays in the process. How much would one expect Paramount Pictures, for example, to protest against Blockbuster's policies, given that they're both divisions of Viacom?

Klein also looks at the workers who keep these companies running, most of whom never share in any of the great rewards. The president of Borders, when asked whether the bookstore chain could pay its clerks a "living wage," wrote that "while the concept is romantically appealing, it ignores the practicalities and realities of our business environment." Those clerks should probably just be grateful they're not stuck in an Asian sweatshop, making pennies an hour to produce Nike sneakers or other must-have fashion items. Klein also discusses at some length the tactic of hiring "permatemps" who can do most of the work and receive few, if any, benefits like health care, paid vacations, or stock options. While many workers are glad to be part of the "Free Agent Nation," observers note that, particularly in the high-tech industry, such policies make it increasingly difficult to organize workers and advocate for change.

But resistance is growing, and the backlash against the brands has set in. Street-level education programs have taught kids in the inner cities, for example, not only about Nike's abusive labor practices but about the astronomical markup in their prices. Boycotts have commenced: as one urban teen put it, "Nike, we made you. We can break you." But there's more to the revolution, as Klein optimistically recounts: "Ethical shareholders, culture jammers, street reclaimers, McUnion organizers, human-rights hacktivists, school-logo fighters and Internet corporate watchdogs are at the early stages of demanding a citizen-centered alternative to the international rule of the brands ... as global, and as capable of coordinated action, as the multinational corporations it seeks to subvert." No Logo is a comprehensive account of what the global economy has wrought and the actions taking place to thwart it. --Ron Hogan

Book Description

With a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.

As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today’s schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald’s workers are risking their jobs to join the Teamsters, and how “culture jammers” utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in “Joe Chemo” for “Joe Camel”).

No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing.

“This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable.”—Naomi Klein, from her Introduction

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Once a poster boy for the new economy, Bill Gates has become a global whipping boy. The Nike swoosh is quickly losing its cachet, equated now with sweatshop labor. Teenage McDonald's workers are joining the Teamsters. What's going on? NO LOGO explains why some of the most revered brands in the world are finding themselves on the wrong end of a spray-can, a computer hack, or an international anti-corporate campaign. NO LOGO uncovers a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. Instead, job security and consumer choice have been swallowed whole by companies who enlist us as their human billboards and spokesmen. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic expose, NO LOGO is the first book that both uncovers the sins of corporations run amok and explores and explains the new resistance that will change consumer culture in the 21st century.

Customer Reviews:

Informatively frustrating.......2007-08-17

It was well written exploring many aspects of branding, culture jamming, and production.

This book will leave you with frustration and questioning how you change change something, and what CAN you buy that isn't made from Export Processing Zones.

It does give great information but yet leaves you frustrated and feeling helpless that you can't change the current conditions or avoid buying products made in places like china, el salvador, indonesia where they treat their workers worse than dirt.

Insight into an Ad-driven culture.......2007-07-14

This book offers a deep insight on how advertising are creeping into our lives, even conveyed to us in a subliminal way. If left unchecked, the corporations would be the authors our culture. It also showcases the exploits of major corporations in employment.

However, one must be critical when reading the book, as some of the things Naomi bashes on, such as the Starbucks expansion strategy, are genuine business strategies. In some cases, we have to be realistic and not blindly adopt and anti-corporation stance.

The first 3 chapters, No Space, No Choice, and No Jobs are exceptionally informative, but the last chapter, No Logo, falls short and descends into a boring rant on countermeasures that in my opinion, are far from effective and often, impractical.

Buy the book, read the first 2, skip the last.

Anti-Corporate Handbook.......2007-05-20

What are the effects of multinational corporations in the Branding Age? Naomi Klein tackles that in this seminal work on the subject. While somewhat dated (published in 2000), it gives the most comprehensive picture of the transition corporations have undergone from providing competent products and services to providing ubiquitous branding and advertising to produce loyalty and sell peripherals. This book gives the total picture of the devastation left in the wake of total corporate dominance in the U.S., Canada, and worldwide.

As she details, what has emerged in the last half of the 20th century is a new kind of totality - an economic imperialism spearheaded by Nike, The Gap, McDonalds, Shell, and Microsoft and their lawyers, contractors, and advertising agencies. As they break open markets, crush competition, and lower wages across the globe they've gotten so powerful as to dictate to scores of countries what their trade and economic policies are going to be. These policies are always anti-Union and terrible for workers, leaving nations worse off than before they were Industrialized and Advertised - creating massive wealth gaps and uneven distributions across the board.

The four major sections of the book: No Space, No Choice, No Jobs, and No Logo, each show in example after example, case study upon study that advertising is the product now and the more money spent in that avenue, the more profitable the corporation can be while taking every opportunity away from the poor and disenfranchised, forcing horrible conditions and worse jobs on them, and decreasing their access to health care and nutrition. This is not an accident. This is a concerted policy foisted upon the world through the corporate enforcement arm of the WTO, World Bank, and U.S. Military.

Is it hopeless? Well, civil disobedience is one way to combat the trends and takeover and Klein offers many suggestions and examples in this book. However even she admits that the situation is bleak.

Good luck . . . and good read.

- CV Rick

NO LOGO will fundementally alter the way you think about the world........2006-11-04

Naomi Klien's treatise on the anti-corporate movement of the last decade provides tremendous insight into the philosophies behind today's anti-corporate culture, and more importantly, the "branded" society that has spawned it. Well written and intelligent on every level, NO LOGO carefully tracks such disturbing phenomenons as the disappearance of public space, the rise of corporate censorship, and the transformation of living wage jobs for Americans into sweatshop labor in the third world. If you are completely unfamiliar with today's cultural rebellion against corporate control, NO LOGO serves as an excellent introduction, clearly outlining the dubious marketing trend of promoting "brands not products" such that you will never be able to watch commercials the same way again. If you are a seasoned WTO protester or billboard adbuster, NO LOGO will provide you with all the philosophical and factual ammo necessary to start converting your friends away from their unthinking materialistic lifestyle. This book is a must read for anyone who considers themselves and independently thinking consumer, as well as anyone who is interested in the latest cultural rebellion taking place among today's young and disenfranchised.

The Third World has always existed for the comfort of the First.......2006-11-03

Naomi Klein sketches perfectly the major shift in corporate strategy today: transnational companies are not interested in production anymore, only in branding: products are made in factories, brands in the mind. Branding creates big margins, production in home countries meager earnings.

This strategy causes monstrous layoffs in the First World and creates EPZ (Export Processing Zones) in the Third World.
In the First world, corporations transformed themselves in `engines of wealth growth' for their shareholders, instead of `engines of job growth'. `CEO's of the 30 companies with the largest announced layoffs saw their total compensation increase by 67%.'
The jobs they need are predominantly outsourced, or are McJobs (no `adult wages') and temporary stop-jobs.
The First World stirs fierce competition between Third World countries in order to get rock-bottom prices for their `branded' products, creating colossal margins in the home countries.
Wages in EPZs are so low that most of the money is spent on shared dorm rooms and basic food. Workers cannot afford the consumer goods they produce.

Another aspect of our branded world is the sheer size of the (trans)national corporations created by relentless mergers and acquisitions. Their size permits them to decide what items (also magazines, DVDs) should be stocked in a store, in other words, they create a new kind of censorship.
Big mergers in the media landscape allow conglomerates to produce their own news and in this sense jeopardize basic civil liberties.

While Naomi Klein's analysis of our consumer planet is very revealing, the remedies she proposes are rather innocent, epidermic, symptom healing or too general: ad and brand busting, radical ecology (Reclaim the Streets), anti-globalization and anti-corporate mass protests, boycott, building greater critical social consciousness. Individual actions like attacking in court (Shell in Nigeria), revealing Nike's sweatshops or denouncing McDonald's food are ultimately not more than temporary needle pricks in elephant skins.
What the world needs is a global vision, which we can find in the works of Joseph Stiglitz or (for a view from the South) Walden Bello.

Highly recommended.

Book Description

Your Outplacement Handbook: Redesigning Your Career is a valuable, results-driven guide to getting a job and getting ahead in today's tough market. It tackles job search and career issues head-on and provides an effective plan of attack for securing work in today's mercurial marketplace. Readers will uncover their skills, interests and values, and discover how to use these elements to earn a living. Job search strategies, pointers on achieving superior interview results, and templates for building resumes that work are all presented in an easy-to-read style. This Handbook is for anyone confronted with employment transition or career development issues. It can be used as an independent workbook, a college textbook, a manual for outplacement seminars, or distributed to your staff as a personal growth tool. Human resource departments can give it to employees who stay for career pathing and employees who leave for the job search. It will help them align their personal values and career goals and allow them to take charge, take action, and take control of their lives.

Book Description

This volume presents the latest developments in the field of high temperature superconductivity. It focusses on microscope description, physical properties, and materials and applications. The talks presented have been extensively edited and updated in order to present a valuable resource not only for the advanced reader, but also for a larger readership seeking reviews of current problems in high temperature superconductivity. These proceedings are a follow-up of a previous meeting which has been published as Volume 475 of the Lecture Notes in Physics.

Book Description

This is one of the first four in a new series of fabulously illustrated natural history travel guides, intended for the general reader with an interest in natural history, and for the growing numbers of 'ecotourists' who want to know where to see wildlife in the countries they visit. The books are designed to complement each other and to build into a nature library, together giving an introduction to the natural history of Europe. Greece is a wonderfully varied and exciting country, with unspoilt scenery, from hot, barren, sun-baked rocky wastes to snow-capped mountains, forests, abundant natural lakes, many of the deepest gorges in Europe, and vast areas of saltmarsh and coastal lagoons, all relatively undiscovered. Its climate makes it an ideal place to visit in spring and autumn. For the naturalist, it is a rewarding country to visit, with much to see at every season, and something new around every corner. Essentially practical, the book first introduces the ecology, geology, and wildlife of Greece, then goes on to describe where to see its natural history at its best. There are descriptions of a selection of some 200 sites to visit, each carefully chosen to show a range of habitats and fascinating wildlife. The entries are the personal choice of the author and are based on intensive travel and research in the region. Described sites range in size from a few to thousands of hectares, be they National Parks, nature reserves, or simply common land, but all are open to the public and accessible to the ordinary visitor. Four colour throughout, this book has stunning landscape photographs, line drawings and photographs of individual animals of plants and animals, colour region and site maps, and a splendid composite painting encapsulating typical habitats and their inhabitants.

Book Description

From the irrepressible author of Trout Bum and The View from Rat Lake comes an engaging, humorous, often profound examination of life's greatest mysteries: sex, death, and fly-fishing.

John Gierach's quest takes us from his quiet home water (an ordinary, run-of-the-mill trout stream where fly-fishing can be a casual affair) to Utah's famous Green River, and to unknown creeks throughout the Western states and Canada. We're introduced to a lively group of fishing buddies, some local "experts" and even an ex-girlfriend, along the way

Contemplative, evocative, and wry, he shares insights on mayflies and men, fishing and sport, life and love, and the meaning (or meaninglessness) of it all.

Customer Reviews:

Sex, Death and Flyfishing.......2007-08-03

Very entertaining. A great read for anyone interested in flyfishing or any other form of fishing.

I Want to Go Fishing.......2007-02-19

After reading this book I want to go fishing.

The author does a good job of describing the special joys of this passtime. His writing paints a beautiful picture that draws in even the uninitiated.

Recommended for fishermen and non fishermen alike.

It's About the Bugs.......2007-02-12

Prurient readers titillated by the title will be disappointed. The only references to sex and death in this book have to do with the behavior of bugs - mayflies that is.

Here's an example. "A mayfly spinner lies on the surface of the stream in what fishermen call the `spent' position. To picture it accurately remember that the insect has just had the first and only orgasm of its life and is now, in the natural course of things, dying from it. His body lies flush with the water, wings spread, legs out flat, tails splayed wistfully. Usually he's limp. If he struggles at all, he does it feebly at best. There's probably a silly look on his face, although it's hard to tell with insects".

So accept it. What this book really is about is fly fishing, and the sex and death are there just to hook you. But can this kind of stuff also reel you in? You'll find yourself wading through material such as the following: "I tied on a #14 Michigan Chocolate spinner, a fly that A.K. had turned me onto years before. This thing has fine split tails of pale dun hackle fibers, spent hen hackle wings of the same color, and a thinly dubbed, dark brown body...".

You would think that this kind of gobbledygook would be accessible and interesting to hard core fisherpeople only, but it's not the case. I've never fly fished, and I was captivated by it.

I think the author puts it well: "I don't know exactly what fly fishing teaches us, but I think it's something we need to know".

Buy ALL of John Gierach's books.......2004-07-11

I humbly admit that the title with sex in it made me curious since my partner (new man in my life) and I have a health libido that is matched only by the healthy fly fishing libido we share. So I bought the book, and am so glad I did.

Now I am a Montana, California, Washington and Idaho as well as New Zealand trout seeker so reading (this is where the sex comes in) of the northern Colorado Red Quill spinner and its short life span and how the fish love this bugaboo was truly fascinating. Since I had or have never given much though to the life cycles of various water bugs, flies I have seen dancing on the river tops as I have been fly fishing.

Chapter 13 titled RIVERS page 166 is utterly wonderful to read since I love small towns in remote areas near pristine rivers that are trout havens. So reading about similar areas like Frying Pan: Basalt, Colorado, the South Platte in Colorado, the Gunnison in Colorado, Roaring fork of the Colorado, the Green River in Utah, Bitterroot in Montana (which I know well), as well as the Yellowstone made me feel as if I were there. I could almost hear the water, the slight breeze and warmth of the sun as well as the sound of the inevitable fly that buzzed nearby. And at 11pm at night it would snap me from the pages and remind me that 'no' you cant go fish until morning.

What held my attention and makes this book a favorite read and a must for my bedside table is the states of Montana, Wyoming and Colorado written about so well. Guess having been to each state so often it is like a mini visit each time I re-read the book.

Make me want to grab Bill and suggest we move back to Montana where he as born and raised and where my Moms family roots go back to the early 1800's.

A very entertaining view of fly fishing for the enthusiast........1998-11-28

For those of you who are either into flyfishing or looking to begin, this is an entertaining view of the sport that has a number of short stories. These stories are inspiring, humorous, and enducational. It is nice to look up to someone who does the sport for all the right reasons.

Average customer rating:

Sex Death and Fly Fishing
GIERACH JOHN
Manufacturer: Simon & Schuster, 1990
ProductGroup: Book
Binding: Paperback

Average customer rating:

Sex, Death and Fly-fishing
John GIERACH
Manufacturer: Flycatcher
ProductGroup: Book
Binding: Hardcover

Average customer rating:

Sex Death & Fly Fishing
GIERACH JOHN
Manufacturer: Simon & Schuster, 1990
ProductGroup: Book
Binding: Paperback

Average customer rating:

Sex, Death and Fly-fishing
John Gierach
Manufacturer: flycatcher
ProductGroup: Book
Binding: Hardcover

General | Health, Mind & Body | Subjects | Books
ASIN: B000OJBPTW

Book Description

From bestselling author Isabel L. Beck--an experienced educator who knows what works--this concise volume provides a wealth of practical ideas for building children's decoding skills by teaching letter-sound relationships, blending, word building, and multisyllable words. Straightforward and accessible, the strategies presented for explicit, systematic phonics instruction are ideal for use in primary-grade classrooms or with older students who are having difficulties. Many specific examples bring the instructional procedures to life while elucidating their underlying rationale; appendices include reproducible curriculum materials.

Customer Reviews:

Hows and Whys of Phonics.......2007-05-13

One of the best professional how-to books in education. I've tried the principles from the book and they work with my hard to teach students. It was also an easy read.

Useful Ideas.......2007-03-12

In this book, Beck outlines procedures for essential beginning reading activities such as letter-sound correspondences, blending, and word building. I really liked how this book focused on classroom practice, and how the author applies every concept to real students. Beck also supplies appendixes to supply the materials needed to make your own centers that were used in the classroom practice examples.

I really liked the idea for word pockets, where students place the letter where they heard the sound(beginning, middle, or end.) Also, now each one of my students now has their own set of alphabet cards. When we have free time, they are busy putting letters together to make a word.

Practical and Useful. .......2006-09-07

I discovered this book because it is part of my district's Reading First grant library. The grant itself is fairly amazing and has resulted in our having an awesome set of instructional books along with all of the teachers receiving their own Tungsten Palm Pilot. I took a look at Beck's work to get a better handle on phonics interventions in the classroom and it definitely proved useful. Early intervention is essential in the author's mind (and in everybody else's) which is intrinsic to Reading First's emphasis on explicit, systematic phonic instruction. Beck's defining of terms was of great benefit. I needed some background on the meaning of diphthongs and digraphs as I rarely encounter such lingo on a daily or annual basis. How the alphabetic principle applies to learning was also illuminating. Some of the specific methods, such as the Word Pocket and Word Building sequences, will be of assistance to teachers. Unfortunately, like most education books, this one is overpriced, but that is not the fault of the author or her subject.

Need help with your struggling reader?.......2006-03-18

I have ten years of teaching experience, from pre-school to third grade. It has been easy teaching about 80% of my students to read, over the years. They respond well to my small guided reading groups, carefully planned literacy centers, and limited but focused phonics instruction.

But the other 10 percent%? Well, they have needed something different, and this book, "Making Sense of Phonics," is it. Isabel Beck strikes a perfect balance in this book between theory, research, and application. I read the book over a weekend after attending a seminar about how brain imaging and neuroscience is helping to make sense of the process to learn to read. Beck's research was discussed at length and quite convincing, and so I bought the book, read it, and began teaching lessons using her protocol to the 6 lowest readers in my class.

Results? After just three weeks I already note marked improvement in these students' ability to sound out words, blend sounds, and make the connection between the letters on the page and the sound they produce with their mouth. It's fast paced and simple to do, once you've taught just a few lessons. If they continue at this rate, I will be completely sold on it and plan to present to the primary teachers at my school in hopes of convincing others to use it, as needed.

I think that a parent could just as easily do this with their child as well; in fact, it could be even better because the child would receive that one on one attention. It does seem pretty important to stick to Beck's suggestions regarding how to emphasize letter sound correspondance to all parts of the word as opposed to just initial placement.

Bottom line, if your student or child is a struggling reader and you've tried lots of things and are going nuts because they know a word on one page and forget in on the next or they just look at the first letter and then make a guess, then this is the teaching strategy for you!

Making Sense of Phonics: The Hows and Whys.(Book review): An article from: Childhood Education

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Making Sense of Phonics: The Hows and Whys.(Book review): An article from: Childhood Education
Natasha A. Vernaza
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital

Book Description

This digital document is an article from Childhood Education, published by Thomson Gale on June 22, 2007. The length of the article is 502 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Making Sense of Phonics: The Hows and Whys.(Book review)
Author: Natasha A. Vernaza
Publication: Childhood Education (Magazine/Journal)
Date: June 22, 2007
Publisher: Thomson Gale
Volume: 83 Issue: 4 Page: 249(1)

Article Type: Book review

Distributed by Thomson Gale

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