Average customer rating:
|
Integrated Marketing Communications: Putting It Together & Making It Work
Don E. Schultz , Stanley I. Tannenbaum , and Robert F. Lauterborn Manufacturer: McGraw-Hill ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0844233633 |
Book Description
Integrated Marketing Communications challenges business to confront a fundamental dilemma in today's marketing--the fact that mass media advertising, by itself, no longer works. This landmark book reveals that strategies long used to deliver selling messages to a mass culture through a single medium are now obsolete--and shows marketers how to get back on track.
The answer lies in customer-focused marketing, a key planning tool that can--in today's diverse, fragmented marketplace--explain the lifestyles, attitudes, and motivations of distinct buyer groups and predict their likely buying behaviors in the future. Schultz, Tannenbaum, and Lauterborn explain how, by beginning with detailed consumer information, marketers can build a synchronized, multi-channel communications strategy that reaches every market segment with a single, unified message.
This book also shows how to put an integrated program into practice, with expert guidance on planning, coordinating, and controlling the entire communications process. Along the way, the authors tackle those critical questions that too often impede marketing decisions, such as:
Extensive examples and two in-depth success stories detail how top organizations are sharpening their competitive edge through integrated communications programs.
An incisive study of the barriers that confound today's marketing, Integrated Marketing Communications breaks new ground for all business thinkers and strategists.
Customer Reviews:
Eye opening!.......2000-11-17
What makes an integrated marketing communications firm work.......1999-07-01
Integrated Marketing Communications is an ideal book for anyone thinking about starting an integrated firm, junior employees and anyone who is new to the field of integrated communications.
After reading the book, our Cramer-Krasselt book club met to discuss the book and look at how it relates to what we're currently doing. The main discussion centered around the case studies, which proved to be the most useful part of the book.
Average customer rating: |
irs Managing Conflict in the Workplace
Manufacturer: Butterworth-Heinemann ProductGroup: Book Binding: Paperback ASIN: 0754523926 |
Book Description
Conflict, bullying and harassment can destroy the foundations of the most enterprising organisations.
Average customer rating: |
Engineering Principles of Agricultural Machines
Manufacturer: Amer Society of Agricultural ProductGroup: Book Binding: Hardcover ASIN: 1892769506 |
Average customer rating: |
Field implements & machines, a practical treatise on the varieties now in use, with principles & details of construction (Scott's farm engineering text-books)
John Scott Manufacturer: C. Lockwood & co ProductGroup: Book Binding: Unknown Binding ASIN: B00089VJOO |
Average customer rating: |
The Fifth Compton Symposium: Portsmouth, NH, September 1999 (AIP Conference Proceedings / Astronomy and Astrophysics)
Manufacturer: American Institute of Physics ProductGroup: Book Binding: Hardcover ASIN: 1563969327 |
Book Description
With the Compton Gamma-Ray Observatory (CGRO) now in its ninth year of operation, the Fifth Compton Symposium provided an opportunity for sharing the most recent scientific results from CGRO and other related experiments in gamma-ray astronomy. Equally important were the descriptions of several new space-based and ground-based experiments in gamma-ray astronomy. These new instruments will be responsible for continuing the pioneering efforts of the CGRO mission. The proceedings provide a valuable reference for researchers in high energy astrophysics.
Average customer rating:
|
Ecofeminist Natures: Race, Gender, Feminist Theory and Political Action
Noel Sturgeon Manufacturer: Routledge ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0415912504 |
Book Description
Ecofeminist Natures is the first book-length historical treatment of ecofeminism as a US social movement. Examining the development of ecofeminism from the 1980s antimilitarist movement to an internationalist ecofeminism in the 1990s. Sturgeon explores the ecofeminist notions of gender, race, and nature. She moves from detailed historical investigations of important manifestations of US ecofeminism to a broad analysis of international environmental politics.
Using original research on ecofeminist actions and organizations,
Ecofeminist Natures ranges from images of the "Moral Mother" in ecofeminist antimilitarism, to the idea of "indigenous women" as "ultimate ecofeminists," to the deployment of a white Goddess, to the attempt to construct a "women's voice" at the 1992 UN Conference on Environment and Development. It is a nuanced and critical evaluation of an important social movement.
Customer Reviews:
Theoretically astute and scrupulously fair--a page-turner!.......1999-03-12
In particular, she is concerned with the current "political stalemate between the tropes of essentialism and anti-essentialism within feminism" (11), a stalemate she sees as unnecessarily and unfortunately dividing ecofeminist theory from practice and ecofeminism from feminism. While Sturgeon makes the necessary point that critics have exaggerated ecofeminist tendencies toward essentialism, she makes an even more valuable contribution by insisting that the essentialist tendencies which exist "must be explained as well as resisted" (59). She takes up this task by examining ecofeminist theory and activism within its historical and political contexts, both in the US and internationally.
Sturgeon emphasizes that when ecofeminism is viewed as a political intervention into male-dominated discourses such as deep ecology or United Nations discussions of environment and development, certain seemingly essentialist symbols and language can be seen as products of an urgent need for political alliances among women of profoundly different racial, class, and national backgrounds; these "essentialist moments" help create a shifting, strategic relationship between "women" and "nature" for political purposes (11). Sturgeon also critiques certain essentialist constructions of racial difference within ecofeminist practice (the WomanEarth Feminist Peace Institute) and theory (the discourse of "indigenous women" as the "ultimate ecofeminists"), while also acknowledging them as real efforts to confront the implications of race for ecofeminism. Finally, Sturgeon examines numerous recent academic texts in which feminists create typologies that charge ecofeminists with essentialism, or in which ecofeminists use typologies to resist such charges. She compares these texts, which often ignore the efforts of feminists of color and tend to oppose feminist theory and activism, to other, less diverse typologies and perspectives, including the work of Donna Haraway. Ultimately, she concludes that "the most vital radical political theories develop in tandem with radical movement practice" (195).
Much recent work on ecofeminism touches on the importance of attending to the movement's shifting, multiple nature and to the ways race affects women's relationships to nature and ecofeminism. Sturgeon's book is notable not only for providing a new perspective on the much-traversed terrain of essentialism, but also for making these concerns central to its content and method. And, because Sturgeon so expertly contextualizes more commonly known ecofeminist theoretical and philosophical issues within their history and politics, this book is something of a page-turner. While always necessary, theoretically astute, and scrupulously fair, Sturgeon's discussions--such as her account of the problems and successes of WomanEarth Institute or the Women's Environment and Development Organization--are also fascinating case studies of the difficult yet vital work of achieving more equitable relations among people and with the earth.
Very informative book with a rather disappointing conclusion.......1998-10-23
Noël Sturgeon. Ecofeminist Natures; Race, Gender, Feminist Theory and Political Action. New York: Routledge, 1997. 260 pages.
In her book, Ecofeminist Natures, Noël Sturgeon deals with the highly problematical branch of feminism: ecofeminism. She defines ecofeminism as "... a feminist rebellion within male-dominated radical environmentalism" (25) and in the introduction she says: "The ecofeminist movement I examine, and in some ways construct throughout this book, is a fractured, contested, discontinuous entity..." (3). This latter description illustrates the problematicality of the movement and in the book, Sturgeon addresses the various problems with respect to five different aspects of ecofeminism: history, ethnography, sociology, politics and theory. The major part of the introduction is devoted to explaining essentialist theory which will come back time and again throughout the book as ecofeminism's ally, but also its biggest enemy. The most prominent and seemingly inescapable problem that plagues ecofeminism, which effects all the aspects that Sturgeon is examining, is the opposition between constructionism and essentialism. The dualism of ideas is illustrated by Sturgeon giving both the constructionist and essentialist answer to the question why women are connected to the environment. Sturgeon explains how this dualism came into the movement: "... the theoretical inconsistencies found in these various ecofeminist positions is a result of the strategic and dynamic qualities of the formation of ecofeminism as a political location within specific historical and political contexts." (58). Despite the presence of many constructionist ideas within ecofeminism, the movement's use of essentialist rhetoric leads to an enormous amount of critique from feminists outside the ecofeminist movement, which in turn leads to lack of critique within the movement creating a stalemate where neither side is willing to change their position. Feminists who concern themselves with issues involving women and nature do not want to be labelled as ecofeminists because of the 'useless' essentialist rhetoric it sometimes employs. Sturgeon illustrates the extent of criticism from "established feminism" (167) by mentioning that 'mainstream' feminists are trying to give ecofeminism as little publicity as possible. There are, for instance, hardly any articles dealing with ecofeminism in renowned feminist journals and if there is one it focuses on the 'bad' aspects of ecofeminism, like essentialism, which then seem to represent the whole ecofeminist movement. These facts make reading the book very interesting and exciting because the reader has the feeling they are being let into previously unexplored and unknown terrain for people outside the (eco)feminist movement. Although Sturgeon points to the fact that essentialist rhetoric might sometimes be useful in certain contexts (strategic essentialism), she acknowledges that the essentialist ideas that the movement adheres to can create barriers within the movement and cause a sense of exclusion for certain groups or individuals. She identifies one of the larger problems within the movement to be the race issue. Historically, ecofeminism, although it claims to be an antiracist movement, has been predominantly white. That, combined with the essentialist idea that all women are inherently the same which does not allow for racial differences to be acknowledged, has created barriers between white and coloured women within the movement and has kept more coloured women from joining. Moreover, efforts from within ecofeminism to get rid of the reputation of being racist have actually worked against the movement. At one point, ecofeminism took on the standpoint that indigenous women were even more close to nature because of their culture than western women, creating another binarism which can be perceived as being racist. Moreover, it contains the racial essentialist implication that indigenous cultures are inherently closer to nature. Throughout the book, Sturgeon gives examples of ecofeminism 'at work' by looking at various direct action movements that exist within ecofeminism: Women's Environment and Development Organisation (WEDO), WomanEarth Feminist Peace Institute, Women's Pentagon Actions (WPA) and Earth First!, among others. A big part of Chapter 2 is dedicated to WomanEarth's founder and influential feminist author Ynestra King. Sturgeon stresses the parallelism of ecofeminism and anti-militarism throughout the book and uses King's four principles of ecofeminism to illustrate this: 1) the subjugation of women and the subjugation of nature are dialectically related, 2) hierarchy justifies domination and must be resisted on all levels, 3) diversity must be maintained ... and 4) dualistic thinking ... supports all kinds of domination... (67). So, every different chapter deals with one specific aspect of ecofeminism and its problems, and Sturgeon, as said before, tries to answer the questions on how to resolve the problems. Disappointingly, the answers, in the end, only seem to amount to a choice between two rather unattractive alternatives: we either just accept and live with the problems within ecofeminism, or we give up on ecofeminism altogether and start another movement for feminist environmentalists. Although this position might seem a little simplistic, it is clear that ecofeminism seems to have such a bad name that serious revisions should be made to the movement's principles so the various problematic issues can be resolved. Attempts have been made to remove the most controversial aspect, essentialist ideas, from the movement, but none have been entirely successful: "[There have been] various efforts to generate a nonessentialising ecofeminist theory by the creation of a new name for such a position. I will look at the theoretical arguments used to purify these new ecofeminism positions from essentialism and show that none of them succeed in elimination essentialism completely ." (my italics) (178). Sturgeon's conclusion is: "... that we do not need to produce a new and more perfect ecofeminism, but rather to recognize as necessary the dance of critique and consolidation that is part of theorizing and political action..." (195). In other words, the conclusion of this survey of ecofeminist theory is that we must accept the problems with theories and put them to our advantage. Because of the movement of history and changing situations in politics and theories, a 'perfect' political movement or a theory can only exist for so long anyway.
Average customer rating: |
Ecofeminist Natures: Race, Gender, Feminist Theory, and Political Action
Noel Sturgeon Manufacturer: NY ProductGroup: Book Binding: Paperback ASIN: B000MUBQ4M |
Average customer rating:
|
Tying Contemporary Saltwater Flies: An Illustrated Step-by-Step Guide
David Klausmeyer Manufacturer: Countryman Press ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0881505242 |
Book Description
Illustrated with stunning full-color photographs and line drawings, this comprehensive saltwater fly tying resource features favorite patterns of the world's greatest guides.Tying Contemporary Saltwater Flies provides complete illustrated step-by-step instructions and sequence photos for tying a wide variety of the newest and best saltwater patterns: baitfish imitations, flats flies, epoxy flies, topwater flies, and more. Hundreds of photographs and complete recipes depict more than one hundred patterns from some of the world's greatest guides, designed for fishing for all of the most popular saltwater gamefish. Also included is knowledgeable advice on fly selection, plus tying and fishing tips. This is the first book to bring together new saltwater flies, complete illustrated tying instructions, sage advice from guides, and beautiful art. 220 color photographs.
Saltwater fly fishing is the fastest-growing segment of the fly fishing world
The author is well known in fly tying circles
Beautifully designed package with excellent photography and illustrations
The only saltwater fly tying book to provide step-by-step instructions and sequence photos
Covers flies for every major saltwater gamefish
Customer Reviews:
Terrific Reference.......2007-01-06
Very good - detail & photos.......2005-12-20
Average customer rating: |
Spelling 101: 101 Handy Rules and Simple Exercises Let You Be Letter-Perfect Every Time! (101 Rules Series)
Claudia Sorsby Manufacturer: St. Martin's Paperbacks ProductGroup: Book Binding: Mass Market Paperback Similar Items:
ASIN: 0312959745 |
Book Description
Perfect spelling makes your writing look professional. You can master it now!You can't take your spell-checker everywhere you go. But today's competition demands sure and decisive writing-without errors that make you look careless and unprepared.Whether you write essay exams, business letters, e-mail, or thank-you notes, this book will ensure crisp, confident, well-spelled writing. Tips include:How to remember essential rules-and their exceptions-that are easy to forgetHow to beat the mistakes that will outwit your word processorTricks to memorize correct spelling-without wasting timeExpert guidance on how to get difficult words right, so you won't have to avoid themPlus a fast cross-referencing system that will guide you to the correct spelling of the most commonly misspelled wordsIf you want to spell any word-even the tough ones-without hesitation, put Spelling 101 in your briefcase, bookshelf, or bookbag.
Average customer rating: |
Spelling 101: 101 Handy Rules and Simple Exercises Let You Be Letter-Perfect Every Time! (101 Rules Series)
Claudia Sorsby Manufacturer: St. Martin's Paperbacks ProductGroup: Book Binding: Paperback ASIN: B000OTP84U |
Average customer rating: |
PRECIOUS BANE.
Mary Webb Manufacturer: Modern Library ProductGroup: Book Binding: Hardcover ASIN: B000HLWSWU |
Average customer rating:
|
Precious Bane (Virago Modern Classics)
Mary Webb Manufacturer: Virago Press, Limited ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0860680630 Release Date: 1987-12-27 |
Book Description
Download Description
It suited me, the quiet and the melancholy, for I was sad and quiet too. He that I loved was hurt, and I couldna get to him. There he lay, as weak as a babe, and only Missis Callard to tend him. I forgot that she, having six, was well knowledged in tending helpless folk, for it is the way of lovers to think that none can bless or succour their love but their own selves. And there is a touch of truth in it, maybe more than a touch. We went on and on, through country that was neither hilly nor flat, in a night neither dark nor gleamy, feeling neither glad nor sorry. I thought we were like people bound for some place beyond the world that was neither hell nor heaven.Customer Reviews:
A Book to Savor.......2007-01-30
A Masterpiece.......2007-01-29
Precious Bane - a Timeless Favorite!.......2006-02-26
An amazing book.......2003-07-03
A Precious Legacy.......2003-03-05
Average customer rating: |
Precious Bane
Manufacturer: Jonathan Cape ProductGroup: Book Binding: Hardcover ASIN: B000E7K5FY |
Product Description
gold hardcover. dat3e of publication unknown
Average customer rating: |
Precious Bane
Mary Webb Manufacturer: Dutton ProductGroup: Book Binding: Hardcover ASIN: B000G2RKXW |
Average customer rating: |
Precious Bane
Mary Webb Manufacturer: Random House, Inc. ProductGroup: Book Binding: Hardcover ASIN: B000E60TRE |
Product Description
1938 Modern Library Published by Random House. First Modern Library Edition 1938. 356 pages. Hard cover.
Average customer rating: |
Precious Bane
Manufacturer: The Modern Library ProductGroup: Book Binding: Hardcover ASIN: B000FGU68K |
Average customer rating:
|
Precious Bane (Heinemann Guided Readers)
Manufacturer: Delta Systems ProductGroup: Book Binding: Paperback ASIN: 0435272608 |
Customer Reviews:
Marvelous book.......2000-09-17
It's a great book for teens because, among other elements in its complex theme, it is concerned with true feminine beauty, which resides in purity and virtue.
The story is moving, and lingers long after the book is through. Definitely one you'll keep in your mind's collection.
Average customer rating: |
Panacea or precious bane;: Tobacco in sixteenth century literature ([New York. Public Library] Arents Tobacco Collection. Publication)
Sarah Augusta Dickson Manufacturer: New York Public Library ProductGroup: Book Binding: Unknown Binding ASIN: B0007DSEX0 |
Average customer rating: |
PRECIOUS BANE
Manufacturer: JoNATHAN cAPE ProductGroup: Book Binding: Hardcover ASIN: B000GQU13Y |
Average customer rating: |
PRECIOUS BANE
MARY WEBB Manufacturer: JONATHAN CAPE ProductGroup: Book Binding: Hardcover ASIN: B000SETNB0 |
Books:
Recommended Books