Integrated Marketing Communications: Putting It Together & Making It Work
Average customer rating: 4.5 out of 5 stars
  • Eye opening!
  • What makes an integrated marketing communications firm work
Integrated Marketing Communications: Putting It Together & Making It Work
Don E. Schultz , Stanley I. Tannenbaum , and Robert F. Lauterborn
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Hardcover

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ASIN: 0844233633

Book Description

Integrated Marketing Communications challenges business to confront a fundamental dilemma in today's marketing--the fact that mass media advertising, by itself, no longer works. This landmark book reveals that strategies long used to deliver selling messages to a mass culture through a single medium are now obsolete--and shows marketers how to get back on track.

The answer lies in customer-focused marketing, a key planning tool that can--in today's diverse, fragmented marketplace--explain the lifestyles, attitudes, and motivations of distinct buyer groups and predict their likely buying behaviors in the future. Schultz, Tannenbaum, and Lauterborn explain how, by beginning with detailed consumer information, marketers can build a synchronized, multi-channel communications strategy that reaches every market segment with a single, unified message.

This book also shows how to put an integrated program into practice, with expert guidance on planning, coordinating, and controlling the entire communications process. Along the way, the authors tackle those critical questions that too often impede marketing decisions, such as:

Extensive examples and two in-depth success stories detail how top organizations are sharpening their competitive edge through integrated communications programs.

An incisive study of the barriers that confound today's marketing, Integrated Marketing Communications breaks new ground for all business thinkers and strategists.

Customer Reviews:

5 out of 5 stars Eye opening!.......2000-11-17

They should be teaching this book in every university marketing class. Completely changed the way I look at B-2-B marketing and strategy development! After 12 years in the field, using Kottler's teachings -- this completely blows all that right out of the water! If you have an opportunity to hear Lauterborn speak -- do it. His concepts on 1-to-1 marketing are brilliant and he is an inspiring teacher. Absolutely one of the best books on B-2-B marketing ever written!

4 out of 5 stars What makes an integrated marketing communications firm work.......1999-07-01

Integrated Marketing Communications describes the nuts and bolts of what makes an integrated marketing communications firm work: strategy, execution and measurement. The authors also go into detail describing common barriers - and solutions- to running an effective IMC orgainzation. The book is rather academic, but full of valuable information, especially for a beginner to IMC or any of its elements. The charts and graphs are often confusing, but usually help drive home a good point. Two case studies at the end of the book help bring everything into perspective and tie up loose ends.

Integrated Marketing Communications is an ideal book for anyone thinking about starting an integrated firm, junior employees and anyone who is new to the field of integrated communications.

After reading the book, our Cramer-Krasselt book club met to discuss the book and look at how it relates to what we're currently doing. The main discussion centered around the case studies, which proved to be the most useful part of the book.

irs Managing Conflict in the Workplace
Average customer rating: Not rated
    irs Managing Conflict in the Workplace

    Manufacturer: Butterworth-Heinemann
    ProductGroup: Book
    Binding: Paperback

    WorkplaceWorkplace | Organizational Behavior | Business & Investing | Subjects | Books
    GeneralGeneral | Business & Investing | Subjects | Books
    Human Resources & Personnel ManagementHuman Resources & Personnel Management | Industries & Professions | Business & Investing | Subjects | Books
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    ASIN: 0754523926

    Book Description

    Conflict, bullying and harassment can destroy the foundations of the most enterprising organisations.

    Bullying is now a key complaint received by HR departments. Destructive conflict creates stress, which can lead to poor morale and performance, increased staff turnover and an overall decline in organisational effectiveness.
    The good news is destructive conflict can be reduced but this is a sensitive issue, requiring managers to call on tried and tested techniques.

    Published for HR and line managers, IRS Managing Conflict in the Workplace will help employers to recognise and resolve destructive conflict issues more effectively, enabling them to become more positive, productive and efficient. It gives invaluable advice on conflict prevention, mediation and negotiation; it explains how to manage conflict in a wide variety of situations; and includes guidance on the new statutory requirements for disciplinary and grievance procedures.

    The handbook will enable HR professionals to:
    recognise the sectors, departments and types of individuals most prone to conflict
    measure the costs of conflict
    understand and comply with the law on the employers duty of care
    spot potential problems, recognise bullying behaviours, understand the difference between constructive conflict and bullying and harassment, conduct a risk assessment and take preventative action
    establish, communicate and monitor effective policies and procedures
    train staff and managers in how to manage conflict effectively
    reach agreement through negotiation
    use conciliation and mediation to resolve difficult situations

    Also included is best practice advice, sample conflict management policies, case studies, checklists and legal compliance.

    * Recognise the sectors, departments and types of individuals most prone to conflict
    * Shows the difference between constructive conflict, bullying and harassment, and how to conduct a risk assessment and take preventative action
    * Provides best practice advice, sample conflict management policies, case studies, checklists and legal compliance.

    Engineering Principles of Agricultural Machines
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      Engineering Principles of Agricultural Machines

      Manufacturer: Amer Society of Agricultural
      ProductGroup: Book
      Binding: Hardcover

      GeneralGeneral | Science | Subjects | Books
      GeneralGeneral | Agricultural Sciences | Science | Subjects | Books
      GeneralGeneral | Agricultural Sciences | Professional Science | Professional & Technical | Subjects | Books
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      ASIN: 1892769506
      Field implements & machines, a practical treatise on the varieties now in use, with principles & details of construction (Scott's farm engineering text-books)
      Average customer rating: Not rated
        Field implements & machines, a practical treatise on the varieties now in use, with principles & details of construction (Scott's farm engineering text-books)
        John Scott
        Manufacturer: C. Lockwood & co
        ProductGroup: Book
        Binding: Unknown Binding

        GeneralGeneral | Agricultural Sciences | Science | Subjects | Books
        ASIN: B00089VJOO

        The Fifth Compton Symposium: Portsmouth, NH, September 1999 (AIP Conference Proceedings / Astronomy and Astrophysics)
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          The Fifth Compton Symposium: Portsmouth, NH, September 1999 (AIP Conference Proceedings / Astronomy and Astrophysics)

          Manufacturer: American Institute of Physics
          ProductGroup: Book
          Binding: Hardcover

          AstronomyAstronomy | Astronomy | Science | Subjects | Books
          Astrophysics & Space ScienceAstrophysics & Space Science | Astronomy | Science | Subjects | Books
          GeneralGeneral | Biology | Biological Sciences | Science | Subjects | Books
          GeneralGeneral | Science | Subjects | Books
          AstronomyAstronomy | Astronomy | Professional Science | Professional & Technical | Subjects | Books
          Astrophysics & Space ScienceAstrophysics & Space Science | Astronomy | Professional Science | Professional & Technical | Subjects | Books
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          ASIN: 1563969327

          Book Description

          With the Compton Gamma-Ray Observatory (CGRO) now in its ninth year of operation, the Fifth Compton Symposium provided an opportunity for sharing the most recent scientific results from CGRO and other related experiments in gamma-ray astronomy. Equally important were the descriptions of several new space-based and ground-based experiments in gamma-ray astronomy. These new instruments will be responsible for continuing the pioneering efforts of the CGRO mission. The proceedings provide a valuable reference for researchers in high energy astrophysics.

          Ecofeminist Natures: Race, Gender, Feminist Theory and Political Action
          Average customer rating: 4.5 out of 5 stars
          • Theoretically astute and scrupulously fair--a page-turner!
          • Very informative book with a rather disappointing conclusion
          Ecofeminist Natures: Race, Gender, Feminist Theory and Political Action
          Noel Sturgeon
          Manufacturer: Routledge
          ProductGroup: Book
          Binding: Paperback

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          4. Feminist Locations: Global and Local, Theory and Practice Feminist Locations: Global and Local, Theory and Practice
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          ASIN: 0415912504

          Book Description

          Ecofeminist Natures is the first book-length historical treatment of ecofeminism as a US social movement. Examining the development of ecofeminism from the 1980s antimilitarist movement to an internationalist ecofeminism in the 1990s. Sturgeon explores the ecofeminist notions of gender, race, and nature. She moves from detailed historical investigations of important manifestations of US ecofeminism to a broad analysis of international environmental politics.

          Using original research on ecofeminist actions and organizations, Ecofeminist Natures ranges from images of the "Moral Mother" in ecofeminist antimilitarism, to the idea of "indigenous women" as "ultimate ecofeminists," to the deployment of a white Goddess, to the attempt to construct a "women's voice" at the 1992 UN Conference on Environment and Development. It is a nuanced and critical evaluation of an important social movement.

          Customer Reviews:

          5 out of 5 stars Theoretically astute and scrupulously fair--a page-turner!.......1999-03-12

          Noel Sturgeon's Ecofeminist Natures is a very welcome addition to the growing body of work on ecofeminism. As both a cultural critic and an activist in the women's peace movement, Sturgeon is ideally positioned to provide a thorough, informative history of ecofeminist theory and practice while also critically examining both the problems and potential of different strands within the many-faced, oppositional movement known as ecofeminism.

          In particular, she is concerned with the current "political stalemate between the tropes of essentialism and anti-essentialism within feminism" (11), a stalemate she sees as unnecessarily and unfortunately dividing ecofeminist theory from practice and ecofeminism from feminism. While Sturgeon makes the necessary point that critics have exaggerated ecofeminist tendencies toward essentialism, she makes an even more valuable contribution by insisting that the essentialist tendencies which exist "must be explained as well as resisted" (59). She takes up this task by examining ecofeminist theory and activism within its historical and political contexts, both in the US and internationally.

          Sturgeon emphasizes that when ecofeminism is viewed as a political intervention into male-dominated discourses such as deep ecology or United Nations discussions of environment and development, certain seemingly essentialist symbols and language can be seen as products of an urgent need for political alliances among women of profoundly different racial, class, and national backgrounds; these "essentialist moments" help create a shifting, strategic relationship between "women" and "nature" for political purposes (11). Sturgeon also critiques certain essentialist constructions of racial difference within ecofeminist practice (the WomanEarth Feminist Peace Institute) and theory (the discourse of "indigenous women" as the "ultimate ecofeminists"), while also acknowledging them as real efforts to confront the implications of race for ecofeminism. Finally, Sturgeon examines numerous recent academic texts in which feminists create typologies that charge ecofeminists with essentialism, or in which ecofeminists use typologies to resist such charges. She compares these texts, which often ignore the efforts of feminists of color and tend to oppose feminist theory and activism, to other, less diverse typologies and perspectives, including the work of Donna Haraway. Ultimately, she concludes that "the most vital radical political theories develop in tandem with radical movement practice" (195).

          Much recent work on ecofeminism touches on the importance of attending to the movement's shifting, multiple nature and to the ways race affects women's relationships to nature and ecofeminism. Sturgeon's book is notable not only for providing a new perspective on the much-traversed terrain of essentialism, but also for making these concerns central to its content and method. And, because Sturgeon so expertly contextualizes more commonly known ecofeminist theoretical and philosophical issues within their history and politics, this book is something of a page-turner. While always necessary, theoretically astute, and scrupulously fair, Sturgeon's discussions--such as her account of the problems and successes of WomanEarth Institute or the Women's Environment and Development Organization--are also fascinating case studies of the difficult yet vital work of achieving more equitable relations among people and with the earth.

          4 out of 5 stars Very informative book with a rather disappointing conclusion.......1998-10-23

          Essential problems with Ecofeminism

          Noël Sturgeon. Ecofeminist Natures; Race, Gender, Feminist Theory and Political Action. New York: Routledge, 1997. 260 pages.

          In her book, Ecofeminist Natures, Noël Sturgeon deals with the highly problematical branch of feminism: ecofeminism. She defines ecofeminism as "... a feminist rebellion within male-dominated radical environmentalism" (25) and in the introduction she says: "The ecofeminist movement I examine, and in some ways construct throughout this book, is a fractured, contested, discontinuous entity..." (3). This latter description illustrates the problematicality of the movement and in the book, Sturgeon addresses the various problems with respect to five different aspects of ecofeminism: history, ethnography, sociology, politics and theory. The major part of the introduction is devoted to explaining essentialist theory which will come back time and again throughout the book as ecofeminism's ally, but also its biggest enemy. The most prominent and seemingly inescapable problem that plagues ecofeminism, which effects all the aspects that Sturgeon is examining, is the opposition between constructionism and essentialism. The dualism of ideas is illustrated by Sturgeon giving both the constructionist and essentialist answer to the question why women are connected to the environment. Sturgeon explains how this dualism came into the movement: "... the theoretical inconsistencies found in these various ecofeminist positions is a result of the strategic and dynamic qualities of the formation of ecofeminism as a political location within specific historical and political contexts." (58). Despite the presence of many constructionist ideas within ecofeminism, the movement's use of essentialist rhetoric leads to an enormous amount of critique from feminists outside the ecofeminist movement, which in turn leads to lack of critique within the movement creating a stalemate where neither side is willing to change their position. Feminists who concern themselves with issues involving women and nature do not want to be labelled as ecofeminists because of the 'useless' essentialist rhetoric it sometimes employs. Sturgeon illustrates the extent of criticism from "established feminism" (167) by mentioning that 'mainstream' feminists are trying to give ecofeminism as little publicity as possible. There are, for instance, hardly any articles dealing with ecofeminism in renowned feminist journals and if there is one it focuses on the 'bad' aspects of ecofeminism, like essentialism, which then seem to represent the whole ecofeminist movement. These facts make reading the book very interesting and exciting because the reader has the feeling they are being let into previously unexplored and unknown terrain for people outside the (eco)feminist movement. Although Sturgeon points to the fact that essentialist rhetoric might sometimes be useful in certain contexts (strategic essentialism), she acknowledges that the essentialist ideas that the movement adheres to can create barriers within the movement and cause a sense of exclusion for certain groups or individuals. She identifies one of the larger problems within the movement to be the race issue. Historically, ecofeminism, although it claims to be an antiracist movement, has been predominantly white. That, combined with the essentialist idea that all women are inherently the same which does not allow for racial differences to be acknowledged, has created barriers between white and coloured women within the movement and has kept more coloured women from joining. Moreover, efforts from within ecofeminism to get rid of the reputation of being racist have actually worked against the movement. At one point, ecofeminism took on the standpoint that indigenous women were even more close to nature because of their culture than western women, creating another binarism which can be perceived as being racist. Moreover, it contains the racial essentialist implication that indigenous cultures are inherently closer to nature. Throughout the book, Sturgeon gives examples of ecofeminism 'at work' by looking at various direct action movements that exist within ecofeminism: Women's Environment and Development Organisation (WEDO), WomanEarth Feminist Peace Institute, Women's Pentagon Actions (WPA) and Earth First!, among others. A big part of Chapter 2 is dedicated to WomanEarth's founder and influential feminist author Ynestra King. Sturgeon stresses the parallelism of ecofeminism and anti-militarism throughout the book and uses King's four principles of ecofeminism to illustrate this: 1) the subjugation of women and the subjugation of nature are dialectically related, 2) hierarchy justifies domination and must be resisted on all levels, 3) diversity must be maintained ... and 4) dualistic thinking ... supports all kinds of domination... (67). So, every different chapter deals with one specific aspect of ecofeminism and its problems, and Sturgeon, as said before, tries to answer the questions on how to resolve the problems. Disappointingly, the answers, in the end, only seem to amount to a choice between two rather unattractive alternatives: we either just accept and live with the problems within ecofeminism, or we give up on ecofeminism altogether and start another movement for feminist environmentalists. Although this position might seem a little simplistic, it is clear that ecofeminism seems to have such a bad name that serious revisions should be made to the movement's principles so the various problematic issues can be resolved. Attempts have been made to remove the most controversial aspect, essentialist ideas, from the movement, but none have been entirely successful: "[There have been] various efforts to generate a nonessentialising ecofeminist theory by the creation of a new name for such a position. I will look at the theoretical arguments used to purify these new ecofeminism positions from essentialism and show that none of them succeed in elimination essentialism completely ." (my italics) (178). Sturgeon's conclusion is: "... that we do not need to produce a new and more perfect ecofeminism, but rather to recognize as necessary the dance of critique and consolidation that is part of theorizing and political action..." (195). In other words, the conclusion of this survey of ecofeminist theory is that we must accept the problems with theories and put them to our advantage. Because of the movement of history and changing situations in politics and theories, a 'perfect' political movement or a theory can only exist for so long anyway.
          Ecofeminist Natures: Race, Gender, Feminist Theory, and Political Action
          Average customer rating: Not rated
            Ecofeminist Natures: Race, Gender, Feminist Theory, and Political Action
            Noel Sturgeon
            Manufacturer: NY
            ProductGroup: Book
            Binding: Paperback
            ASIN: B000MUBQ4M

            Tying Contemporary Saltwater Flies: An Illustrated Step-by-Step Guide
            Average customer rating: 5 out of 5 stars
            • Terrific Reference
            • Very good - detail & photos
            Tying Contemporary Saltwater Flies: An Illustrated Step-by-Step Guide
            David Klausmeyer
            Manufacturer: Countryman Press
            ProductGroup: Book
            Binding: Hardcover

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            5. Clouser's Flies: Tying And Fishing the Fly Patterns of Bob Clouser Clouser's Flies: Tying And Fishing the Fly Patterns of Bob Clouser

            ASIN: 0881505242

            Book Description

            Illustrated with stunning full-color photographs and line drawings, this comprehensive saltwater fly tying resource features favorite patterns of the world's greatest guides.

            Tying Contemporary Saltwater Flies provides complete illustrated step-by-step instructions and sequence photos for tying a wide variety of the newest and best saltwater patterns: baitfish imitations, flats flies, epoxy flies, topwater flies, and more. Hundreds of photographs and complete recipes depict more than one hundred patterns from some of the world's greatest guides, designed for fishing for all of the most popular saltwater gamefish. Also included is knowledgeable advice on fly selection, plus tying and fishing tips. This is the first book to bring together new saltwater flies, complete illustrated tying instructions, sage advice from guides, and beautiful art. 220 color photographs.


            • Saltwater fly fishing is the fastest-growing segment of the fly fishing world
            • The author is well known in fly tying circles
            • Beautifully designed package with excellent photography and illustrations
            • The only saltwater fly tying book to provide step-by-step instructions and sequence photos
            • Covers flies for every major saltwater gamefish

            Customer Reviews:

            5 out of 5 stars Terrific Reference.......2007-01-06

            Well illustrated. Great selection of patterns. Lots of innovative patterns. For the saltwater fly tier, this is a must have book.

            5 out of 5 stars Very good - detail & photos.......2005-12-20

            Expert or beginner this is a very good tying book. The book provides extraordinary detail on a variety of patterns with large, color photos step-by-step. The book also has a variety of other patterns that includes material and notes. Patterns covered are for a variety of species, from tarpon to snook to bonefish, striped bass, bluefish etc. Covers both natural and synthetic patterns

            Spelling 101: 101 Handy Rules and Simple Exercises Let You Be Letter-Perfect Every Time! (101 Rules Series)
            Average customer rating: Not rated
              Spelling 101: 101 Handy Rules and Simple Exercises Let You Be Letter-Perfect Every Time! (101 Rules Series)
              Claudia Sorsby
              Manufacturer: St. Martin's Paperbacks
              ProductGroup: Book
              Binding: Mass Market Paperback

              SpellingSpelling | Words & Language | Reference | Subjects | Books
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              2. Practical Spelling, 2nd Edition (Basics Made Easy) Practical Spelling, 2nd Edition (Basics Made Easy)
              3. Spelling Made Simple Spelling Made Simple
              4. Easy Guide to Spelling Rules Easy Guide to Spelling Rules
              5. Better Grammar in 30 Minutes a Day (Better English Series) Better Grammar in 30 Minutes a Day (Better English Series)

              ASIN: 0312959745

              Book Description

              Perfect spelling makes your writing look professional. You can master it now!You can't take your spell-checker everywhere you go. But today's competition demands sure and decisive writing-without errors that make you look careless and unprepared.Whether you write essay exams, business letters, e-mail, or thank-you notes, this book will ensure crisp, confident, well-spelled writing. Tips include:How to remember essential rules-and their exceptions-that are easy to forgetHow to beat the mistakes that will outwit your word processorTricks to memorize correct spelling-without wasting timeExpert guidance on how to get difficult words right, so you won't have to avoid themPlus a fast cross-referencing system that will guide you to the correct spelling of the most commonly misspelled wordsIf you want to spell any word-even the tough ones-without hesitation, put Spelling 101 in your briefcase, bookshelf, or bookbag.
              Spelling 101: 101 Handy Rules and Simple Exercises Let You Be Letter-Perfect Every Time! (101 Rules Series)
              Average customer rating: Not rated
                Spelling 101: 101 Handy Rules and Simple Exercises Let You Be Letter-Perfect Every Time! (101 Rules Series)
                Claudia Sorsby
                Manufacturer: St. Martin's Paperbacks
                ProductGroup: Book
                Binding: Paperback
                ASIN: B000OTP84U

                PRECIOUS BANE.
                Average customer rating: Not rated
                  PRECIOUS BANE.
                  Mary Webb
                  Manufacturer: Modern Library
                  ProductGroup: Book
                  Binding: Hardcover
                  ASIN: B000HLWSWU
                  Precious Bane (Virago Modern Classics)
                  Average customer rating: 5 out of 5 stars
                  • A Book to Savor
                  • A Masterpiece
                  • Precious Bane - a Timeless Favorite!
                  • An amazing book
                  • A Precious Legacy
                  Precious Bane (Virago Modern Classics)
                  Mary Webb
                  Manufacturer: Virago Press, Limited
                  ProductGroup: Book
                  Binding: Paperback

                  ContemporaryContemporary | General | Literature & Fiction | Subjects | Books
                  LiteraryLiterary | General | Literature & Fiction | Subjects | Books
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                  3. Sara and Eleanor : The Story of Sara Delano Roosevelt and Her Daughter-in-Law, Eleanor Roosevelt Sara and Eleanor : The Story of Sara Delano Roosevelt and Her Daughter-in-Law, Eleanor Roosevelt
                  4. I CAPTURE THE CASTLE I CAPTURE THE CASTLE
                  5. The Patience of the Spider (Inspector Montalbano Mysteries) The Patience of the Spider (Inspector Montalbano Mysteries)

                  ASIN: 0860680630
                  Release Date: 1987-12-27

                  Book Description

                  Born at the time of Waterloo in the wild country of Shropshire, Prudence Sarn is a wild, passionate girl, cursed with a hare lip—her "precious bane." She is cursed for it, too, by the superstitious people amongst whom she lives. Prue loves two things: the remote countryside of her birth and, hopelessly, Kester Woodseaves, the weaver. The tale of how Woodseaves gradually discerns Prue's true beauty is set against the tragic drama of Prue's brother, Gideon, a driven man who is out of harmony with the natural world.

                  Download Description

                  It suited me, the quiet and the melancholy, for I was sad and quiet too. He that I loved was hurt, and I couldna get to him. There he lay, as weak as a babe, and only Missis Callard to tend him. I forgot that she, having six, was well knowledged in tending helpless folk, for it is the way of lovers to think that none can bless or succour their love but their own selves. And there is a touch of truth in it, maybe more than a touch. We went on and on, through country that was neither hilly nor flat, in a night neither dark nor gleamy, feeling neither glad nor sorry. I thought we were like people bound for some place beyond the world that was neither hell nor heaven.

                  Customer Reviews:

                  5 out of 5 stars A Book to Savor.......2007-01-30

                  This is an amazing book which should be read by all those who enjoy British literature. It is a touching, romantic story. The writing is sensual in that there are sounds, smells, sights, tastes and textures to be experienced in its textual descriptions. The natural setting almost becomes a "character" in and of itself because you could not take the story out of the beautiful, natural, country setting Webb creates.
                  Look at other reviews to understand the plot. However, it truly doesn't make sense to try to recount it. Be patient when waiting for the "hook", when you won't be able to put the book down, it will come. Also, allow yourself a bit of time to learn to read and hear in your mind the syntax and sound of the words. Mary Webb takes you to a different place and time and you come to understand what it would be like for a young woman with intelligence, family devotion, character and longings who happened to be born with an external defect.
                  May this book become one of your favorites as it has become one of mine. (If anyone knows how I might obtain a video/DVD of the Masterpiece Theatre version with Janet McTeer and Clive Owen, please let me know.)

                  5 out of 5 stars A Masterpiece.......2007-01-29

                  Once in awhile, you run across a book that's like coming home, that places you in a persona and setting that is hazily familiar. Mary Webb's Precious Bane does that for me. Set in rural England in the early 19th century, it tells the story of Prudence Sarn, a young woman whose mother encountered a hare while she was pregnant with Prue. The baby was born with a harelip.
                  For those who knew her, it meant that Prue would never marry--what man, after all, would want to kiss her? For those who did not know her, it was an excuse to make up tales that she "roamed the country at night in the body of a hare" and that she could curse with a look. For Prue, it was reason to hide from the man she loved, the weaver Kester Woodseaves.
                  Prue worked like a slave for her brother Gideon's dream of wealth and power in exchange for his promise of money to have her affliction cured when they were rich. But Prue took moments to appreciate the lilies on the lake's edge, the molting of the dragonflies, and the heady scent of apples in the attic where she retreated to write in her diary.
                  Mary Webb (1881-1927) lived most of her life in Shropshire County, England, where she and her father wandered the hills and lanes, a pastime she continued after he died. Later, Webb--who was also a poet--enhanced her stories with the naturalism and mysticism she learned from her father and the land.
                  Shropshire English is heavily influenced by the Welsh language, creating a lively and colorful dialect that Webb has distilled in her novels. It takes some getting used to, but once you catch the rhythm, it's hard to let go. Webb's prose will sing in your mind days after the book is closed.
                  She also used local traditions such as telling the bees when someone has died, and the employment of a Sin Eater, who, for a fee, consumes the sins of the dead person in a glass of wine and a crust of bread. When Gideon's and Prue's father died, Gideon agreed to eat the sins of his father if his mother, who was upset because her husband "had died in his wrath, with all his sins upon him," turned the farm over to him.
                  But it was the people she met on her wanderings and trips to the market where she sold flowers and produce from her garden that proved Mary Webb's greatest resource. Her novels are enriched by minor characters like Isaiah in Seven for a Secret, who said little but "Ha!" That one syllable was enough to make him a wealthy farmer because people felt they had been found out and out of guilt gave him their best prices. Sarah, the housekeeper in The House in Dormer Forest, broke the favorite china and vases belonging to whomever she was angry with.
                  Mary Webb's protagonists make her novels shine. Hazel Woodus in Gone to Earth seems more animal than human; she is as wild as her beloved Foxy. Deborah Arden, in The Golden Arrow, loves deeply and totally with all her soul. Robert Rideout, in Seven for a Secret, composes music and poetry while he herds sheep. Prudence Sarn is Webb's greatest achievement as she brings the reader to care passionately about Prue .
                  The novelist was able to draw from within herself to create Prue Sarn because she suffered most of her life from the facial disfigurement brought on by Grave's Disease.
                  Precious Bane is a masterpiece. Mary Webb's other novels do not reach that pinnacle--they are too didactic and sometimes simplistic, but they are well worth reading as they poetically explore love, passion, and social norms.

                  5 out of 5 stars Precious Bane - a Timeless Favorite!.......2006-02-26

                  I first learned of Precious Bane when I saw the movie adaptation on Masterpiece Theater in 1989. It immediately became my all-time favorite story. After reading the book, which is even more satisfying than the wonderful movie, Mary Webb became my favorite author as well.
                  Mary Webb was more than the consumate wordsmith, her character development makes one feel that Prue Sarn is a cherished friend. This story works on so many different levels that it is hard to catagorize. Yes, it is a romance, but it also is a fairytale. It contains beautifully detailed imagery of nature that is nearly scientific in its observation - yet is transcendingly lovely, poetical, prose. It is both tragedy and comedy. Webb employs allegory, theology, philosophy...her work is multifaceted, literary artistry.
                  I give this book my highest recommendation for it is of inestimable value to the lover of literature!

                  5 out of 5 stars An amazing book.......2003-07-03

                  I inherited a 1920's hardcover copy of this book when my Grandmother died- it had always been one of her favorite books. When I read it, I begin to see why. My Grandmother was a person whose spirituality was unconventional, and this is a theme that strongly runs through this book. Traditional Christianity is there, but so is ecstatic spirituality inspired and manifested by nature. She sees God in nature. There are many many beautiful passages where the heroine is literally transported spiritually by the slight of flowers, or the songs of birds. Traditional beliefs and local magic are explored in detail and with an amazing lack of Judgement ( folklorists take note), and the Wizard, though he is not expected to go to Heaven, is a friend to a poor disabled girl and teaches her many good things. Her struggle for a "normal" life with her disability, a hare-lip, is very touching and inspiring. The author also deals with bigotry, persecution and rejection of those who are different, and the difficult question of what truly manefests Goodness- is Goodness something people truly strive for, or do most people simply go through life follow social pressures? Is the Wizard, who reached out to Prue and helped her with and open heart, a "better" person then the hard hearted comformity driven Churchgoes who would not even allow the Wizard's ( staunchly Christian) wife to enter their homes, condeming her to a lonely life?
                  There is Magic here, and unearthly beauty seen though the eyes of a sensative young girl, and what must have been a very different exploration of true human nature in those rigid times. A thoughtful, highly recommended book.

                  5 out of 5 stars A Precious Legacy.......2003-03-05

                  This book takes one back to a day when the timeless values were often the subject of literature, and language held beauties we seldom see today. It is a deeply touching evocation of a long ago world as remote as Middle Earth or Narnia. The meaning of the title is not clear to me, whether it is Prue's deformity or the passionate devotion to materialism of her brother, but I rather lean to the latter, since his life is so utterly poisoned by his addiction. Highly recommended.
                  Precious Bane
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                    Precious Bane

                    Manufacturer: Jonathan Cape
                    ProductGroup: Book
                    Binding: Hardcover
                    ASIN: B000E7K5FY

                    Product Description

                    gold hardcover. dat3e of publication unknown
                    Precious Bane
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                      Precious Bane
                      Mary Webb
                      Manufacturer: Dutton
                      ProductGroup: Book
                      Binding: Hardcover
                      ASIN: B000G2RKXW
                      Precious Bane
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                        Precious Bane
                        Mary Webb
                        Manufacturer: Random House, Inc.
                        ProductGroup: Book
                        Binding: Hardcover
                        ASIN: B000E60TRE

                        Product Description

                        1938 Modern Library Published by Random House. First Modern Library Edition 1938. 356 pages. Hard cover.
                        Precious Bane
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                          Precious Bane

                          Manufacturer: The Modern Library
                          ProductGroup: Book
                          Binding: Hardcover
                          ASIN: B000FGU68K
                          Precious Bane (Heinemann Guided Readers)
                          Average customer rating: 5 out of 5 stars
                          • Marvelous book
                          Precious Bane (Heinemann Guided Readers)

                          Manufacturer: Delta Systems
                          ProductGroup: Book
                          Binding: Paperback

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                          Customer Reviews:

                          5 out of 5 stars Marvelous book.......2000-09-17

                          Precious Bane is an incredibly rich, lovely story, told in a manner that seems almost faerie-like, though incisively real in its depiction of human nature. It's about a young woman born with a hare-lip in 19th-century rural England, and how she comes to win (and be won by) the fine young man who is the desire of her heart.

                          It's a great book for teens because, among other elements in its complex theme, it is concerned with true feminine beauty, which resides in purity and virtue.

                          The story is moving, and lingers long after the book is through. Definitely one you'll keep in your mind's collection.
                          Panacea or precious bane;: Tobacco in sixteenth century literature ([New York. Public Library]  Arents Tobacco Collection.  Publication)
                          Average customer rating: Not rated
                            Panacea or precious bane;: Tobacco in sixteenth century literature ([New York. Public Library] Arents Tobacco Collection. Publication)
                            Sarah Augusta Dickson
                            Manufacturer: New York Public Library
                            ProductGroup: Book
                            Binding: Unknown Binding

                            GeneralGeneral | Social Sciences | Nonfiction | Subjects | Books
                            ASIN: B0007DSEX0
                            PRECIOUS BANE
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                              PRECIOUS BANE

                              Manufacturer: JoNATHAN cAPE
                              ProductGroup: Book
                              Binding: Hardcover
                              ASIN: B000GQU13Y
                              PRECIOUS BANE
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                                PRECIOUS BANE
                                MARY WEBB
                                Manufacturer: JONATHAN CAPE
                                ProductGroup: Book
                                Binding: Hardcover
                                ASIN: B000SETNB0

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